Although universities can facilitate learning, nobody can teach you anything – they can only inspire you to teach yourself. That means if you want to learn search engine optimization (SEO), you’ll have to take matters into your own hands.
Who is David Edmundson-Bird
David Edmundson-Bird is Principal Lecturer in Digital Marketing & Enterprise at Manchester Metropolitan University, where he runs a number of digital communications programmes and is also the Associate Director for Digital Innovation.
What is the Benchmark Search Conference?
The one-day event features world-class speakers that cover all of the need-to-know search marketing topics to develop and advance your brand’s search engine presence, including:
Organic search (SEO) – how to achieve and maintain your brand’s ranking in natural search engine results and ensure your customers can easily find you.
Paid search (PPC) – driving targeted traffic to your website by showing ads in search engine results when people search for related keywords.
Social media – enhancing brand awareness and advocacy to support your search visibility; your social authority is increasingly considered by Google as a ranking factor.
Content marketing – how to be smart with your content campaigns to build trust and credibility by returning relevant answers to search queries, and earning quality backlinks.
Who’s behind Benchmark?
Located in North West England, Click Consult is a multi-award-winning search marketing agency with a focus on organic (SEO) and paid search (PPC). With over 70 professionals employed and a portfolio of over 60 clients from across the UK, Click Consult works with businesses looking for a measurable return on their search marketing budget.
Click Consult also provides a range of other services, including content marketing, inbound marketing and conversion rate optimisation (CRO), as well as international and multilingual search.
The company is Google AdWords and Microsoft adExcellence certified and is on the Recommended Agency Register.
Originally published at on May 23, 2018.