Google Play Keyword Research for ASO with Free Tools

Google Play Keyword Research for ASO

The Daily Overpass #178

Today, I talk about Keyword research for Google Play using some of the free tools available.

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About Overpass:
Overpass is a mobile app development company based in the UK that actually makes money from its own apps as well as creating money-making apps for clients. We have our ideas and build them. We can build your ideas too. If you haven’t started creating your mobile app yet, and need a UK App Developer, give us a call.

Our team consists of developers and designers with years of experience in various business sectors. We build apps in native iOS, Android, and Corona SDK. We are based in Wantage, Oxfordshire.

Find out more about Overpass at Check out our educational games such as Mandarin Bubble Bath, Agent X, and Deep Sea Typing. Check out our spy apps like Ear Spy, Alarm Spy, and Eye Spy.

If you are looking to get an app developed and want to discuss it, give us a call on 0845 834 1008 (+44 Country Code). Or email us at

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About Eric:
Eric Wroolie is the owner of Overpass. He has built software and web-based solutions for very many large and small companies including Macmillan Publishing, RibbonFish, BNP Paribas, Barclays Capital, Deutsche Bank, BBC Worldwide, CircData and Omega Logic. Before that, he was a Chinese Mandarin and Vietnamese Linguist for the US Army and then a school teacher. Now, he makes apps.

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Google Play Keyword Research for ASO


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Community Volunteer, Hiker, Gemologist, Veteran Startup Operator, 2012 Survivor. I look funny naked.

12 CommentsLeave a comment

  • Hi everyone. This may not be the most comprehensive tutorial– in fact it just scratches the surface. But, I'd encourage anyone else out there to create a video of tools and tactics you use too. Let me know about it when you do.

    I don't mention this in the video, but I re-arranged the office and it might be a bit more echo-y. Let me know if it's a problem.

  • Hey just wondering, if people buy the app or IAP on Google Play, when the user gets the receipt, do they get your address?

  • why i have this error when i make it strategy on keywords ( Error! You must provide keywords if you are using KEYWORDS/SEARCH strategy. )

  • I just love your videos and like the way you talk. And I am also thankful to you for giving so much valuable videos. Hats Off Man. Carry on your good works. Love from my channel young talent and from me Sakib Hossain too..:)

  • Hi Eric, I did find your ASO video useful and my apps' download rate + organic search do increase since I implemented the ASO technique that you teach in your previous videos. Thank you.

    One question, have you notice the discontinue of Admob Native Express Ads? For my observation, native ads gives more revenue than banner. Not sure why AdMob decided to discontinue native and encourage developers to use banner instead.

  • Nice clip Eric. I was wondering. I've started looking at app annie thanks to you. And I use multiple languages for keywords, even multiple english language sections in order to add more keywords. However sometimes I see a keyword ranking decent in lets say United States in app annie. When i switch to UK I can't see the keyword there (App store) because the keyword isn't used in the UK but in the American english section in itunesconnect. Question is, how do you approach this scenario? should I keep my best keyword in all the different language sections or can i rely that they will be visible on all different languages anyways if i put it in one language section in itunesconnect. If you have any help or input about this I'd highly appreciate your view on it, thanks, keep up the good work!

  • hi could someone please explain to me what the colors on his webpage mean?

    i mean on the aso tool when you use it you get results in yellow blue and red

  • If you focus on long-tail keywords you can use these tools to get organic downloads of your app on a zero marketing budget.

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