If you struggle to optimize your pages for the search engines and want to learn the best strategies for improving your search engine rankings, this 10-part guide to SEO is exactly what you need. Maybe, you are already getting good results, but want to see better search engine rankings. If you fall into that category, this course will also be useful for you. This online video course comes to you for one low cost fee of just $9. The New Guide to SEO will help you to understand the search engine optimization process and enable you to get the traffic you need to build your online web presence. Whether you are a window cleaner in Croydon or an online internet marketing money magnet in Los Angeles, this course will benefit you.
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Here is a brief rundown of what you can expect from the New Guide to SEO course
Video #1: Definition of Search Engine Optimization
The course opens with the definition of SEO (search engine optimization). So, what is SEO? Where did it come from? What can you expect from SEO? This opening video answers all these questions and more.
Video #2: A Brief History of SEO
This video explains the history of Search Engine Optimization. How easy was it to manipulate Google in the past? What people did to get to the top of the SERP’s, (search engine results pages), how easily this was achieved and more.
Video #3: What Happened Next? Google Got Smarter!
What are Penguin and Panda and what are their functions? How Google started to do something about the manipulative sites that would keyword stuff and generate hordes of dodgy backlinks. This meant that people were forced to write quality content and that backlinks from quality and authoritative websites like the BBC and University sites are far, far more powerful than links from any old web page. Furthermore, companies who took part in all these backlink schemes and keyword stuffing were kicked off Google and were left with a useless web presence.
Video #4: On-Page SEO
This video covered ideas for on-page SEO, what practices should be implemented to increase chances of successful rankings on Google and other search engines. It talks of what you should bear in mind when you are producing content for your website or blog.
Video #5: Off-Page SEO
The fifth video of the New Guide to SEO discusses off page search engine optimization. What can you do to increase your chances of a high search engine ranking when you are building backlinks from other sites etc. The New Guide to SEO also lets you know what you can do to remove your site from the “Google black list” so that it can be a success.
Video #6 Ensuring Your SEO is Correct
This video explains that the best way to ensure your SEO is right, is to forget the SEO and concentrate on the reader. It talks about merging different content strategies and building trust with the people who you look to for custom. Once you implement these strategies and mindset, you will become a more respected and be able to build a reputation as an expert in your field.
Video #7: The Cons of Using a Search Engine Marketing service
This is the shortest video in the New Guide to SEO video course at a little over two minutes. This video discusses the cons of using an SEM (search engine marketing) company and what you have to be careful of when choosing the right search engine marketing company to work with.
Video #8: How to Monitor Your Search Engine Marketing Company
This video discusses how you can overcome any headaches with dodgy search engine marketing companies. It discusses what you need to ask for. Are you making a profit? Are you receiving sufficient ROI (return on investment)? The video also explains how you can measure the success of your search engine performance separately to your search engine marketing service provider.
Video #9: The Future of SEO
The penultimate video discusses the future of search engine optimization. What is likely to happen? How is Google likely to evolve? How can you keep your site in the “Google good books”.
Video #10: Conclusion and Take Home Points
This course concludes with a quick review of what the course highlights. What do you need to remember for the future? Where should you emphasize your focus? This is full of tips and advice for the future and how you can evolve your website along with Google.
To take this course, simply click the link below to enroll…