Search engine optimization (or SEO) is the art and science of getting your website to appear on the top of search results across various different keywords and phrases. Buying PPC and Facebook Ads might be important for raising awareness on the short-term, a good SEO strategy ensures that your website appears on the first page of search engines like Google, so that you’re more visible than your competitors to prospects. About 90% of online users rarely go past the first page of a search result, so it’s important that you get your website optimized for a variety of phrases if you want to capture more business.
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