Marketing Techniques: How to Build Up Your Brand’s Online Presence (2018)

What better way to get your business website in front of your core audience than with digital marketing techniques? Today’s consumers are all on the web, which requires every business to have a presence here. If you don’t already have one, then you’re light years behind your competition.

What’s great about using online marketing techniques is that you can quickly and easily target your customer base and boost your sales. It’s the single most effective way to get positive results without spending hundreds of thousands of dollars.

If you’ve been in business for a while, you know that traditional forms of advertising are overpriced and outdated. There’s no need to rely on sources like television, radio, and magazines any longer. Now, you have a better means to reach your audience.

In this video, we’ll go over marketing techniques you can use to boost your brand’s visibility. Watch now to get started putting together your new marketing scheme!

If you’d like to learn more, check out the link below:

Video Script:

Your Website
The cornerstone of your internet presence: your website and your digital communication methods.

Your website acts as two things for you in the world of digital marketing techniques: a landing page for details about your business, and your platform for content marketing. We’ll get into content marketing later. For now, let’s focus on how to market your website the best you can.

Search engine optimizing your website is key to good marketing techniques.

First, make sure your URL is straightforward and easy to remember.

When designing your pages, be sure to name them all, create descriptions for them, and include metadata.

When writing content for your site, don’t forget to use anchor links!
For instance, if you have a shop, you can link to that shop in your content conversationally.

Email Marketing
Email marketing is used by 82% of companies today. Are you among them?

It’s a surefire way to turn leads into customers and keep customers loyal.

The most important thing about email marketing is making sure you’re providing good content to those on your mailing list. Give them a great reason to become and remain a subscriber.

Local SEO
Local SEO is the practice of optimizing your website for your local consumer base. This is super helpful for businesses like restaurants that run brick and mortar storefronts.

The first line of local SEO is making sure your website is 100% accurate in terms of your business address, contact information, and hours of operation.

Be sure to engage with your reviewers, showing that you’re a business who cares about your customers’ experiences.

Content Marketing Techniques
Curating a blog on your site is one of the best ways to land organic traffic. That organic traffic turns into a lead, which then turns into a customer.

So what kind of content should you share? If you write explicitly about why the customer should choose your butcher shop, it seems inauthentic and doesn’t really help the customer.

Instead, you should assess your target customer base and write content that resonates with their wants and needs.

Social Media Marketing Techniques
Today’s consumers don’t want to feel sold to, they don’t rely on a brand’s reputation, and they’re more than willing to do their own research before buying.

So how do you market to this intelligent consumer? How do you get your brand out there without seeming like you’re trying too hard?

Answer: social media. It’s a great way to engage customers on an even playing field, so they feel more comfortable with you.

The key is to be active, engage your audience and connect with influencers to help extend your reach.

In 2018, digital marketing techniques have long replaced advertising as the key to driving new customers and retaining your current ones.

Are you set up for success in today’s digital marketplace?

If not, get in touch with us to help grow your business’s visibility. Visit our site today to learn more!

If you enjoyed this video, don’t forget to like, comment, and subscribe!

Also, check out these videos:
Best Online Advertising Tips: How to Get Results (2018)

Social Media Management Tips: How to Market Your Business Online in 2018

The Best Research Tool in 2018: Ahrefs vs Moz vs SEMrush

Creating a Marketing Campaign: Quick Guide to Local SEO in 2018

How to Start a Personal Blog: Simple Beginner Tips (2018)

Rich Snippets: Everything You Need to Know

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Community Volunteer, Hiker, Gemologist, Veteran Startup Operator, 2012 Survivor. I look funny naked.

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