Reputation Management: How to Maintain a Positive Brand Image



As a business owner, you know how important reputation management is. It’s the key to growing and maintaining trust. In today’s digital age, there’s nothing easier to lose than trust from the consumer.

That’s because the web makes it easy for us to see the flaws in brands. If you’re not actively engaging in reputation management, then you’re setting yourself up to fail. The web is a friend and a foe to businesses, which is why it’s essential to use it to your benefit.

You can do this easily with the help of an SEO professional. It’s important to note that a lot of online reputation management has to do with search engine optimization. In this video, you’ll see different methods you can use to maintain a good image and turnaround negativity in your favor.

This video is a must-watch if you’re a business looking to gain control of your brand reputation in the digital world!

If you’d like to learn more, check out the link below:

Video Script:

ADMIT YOUR MISTAKES
You can’t control what customers say about your brand. However, you can control your response.

Often, reaching out directly to the person who made the online comment and openly admitting an error occurred is enough to make people give you a second chance.

Tell them how you plan to rectify the situation. Doing this publicly shows everyone your business is customer-oriented.

PROTECT ASSOCIATES
People are researching more about a company than just reviews and stats. They’re researching those who are involved in the company as well.

To protect everyone in your brand, develop a strong social media presence for all founders, owners, and executives.

While you may think that not having an online presence protects you, it’s not true. Instead, it can leave you wide open for anyone looking to defame you.

Make sure each executive has a dedicated bio page on your company website. It will rank in the top search results for their name.

BUILD RELATIONSHIPS
Much of managing your reputation has to do with how many people believe what is being said about you.

Create a brand people love and respond positively to and it’s possible to weather nearly any storm you encounter.

Think about the celebrities who effectively manage their reputation online. No matter how many times someone like Charlie Sheen messes up, he tends to walk away with his reputation unscathed.

Keep reaching out to your fans, followers, and customers to let them do the fighting for you. It’s easier to manage your reputation when others feel connected to you and feel the need to defend you.

LISTEN TO FEEDBACK
Sometimes, negative feedback is what a business needs to hear.

Without constructive criticism, you can’t improve.

If you’re getting the same type of online complaints or bad reviews, it’s time to consider that there are some weaknesses in your current process that need addressing.

Devise a creative way to give customers what they want without creating any further friction.

MONITOR ONLINE ACTIVITY
Monitoring online activity helps you understand what other people think about your organization.

Google and Yahoo both allow you to sign up to receive alerts. You can create a new alert for your business, certain keywords, and for any top executives.

You should also create a search for your brand, any handles and usernames, and any products you sell.

ASK FOR REVIEWS
Be proactive and start asking your customers to leave reviews.
A whopping 84% of online shoppers say they trust the reviews other people leave. About the same number do an online search before they make a purchase.

Have a page built on your website so your customers can easily leave reviews for your products and/or services.

Set up an email to ask your customers to leave reviews on Google.

The more sites where there’s an opportunity for your business to receive a review, the better visibility your business receives.

If you enjoyed this video, don’t forget to like, comment, and subscribe!

Also, check out these videos:
Best Online Advertising Tips: How to Get Results (2018)

Social Media Management Tips: How to Market Your Business Online in 2018

The Best Research Tool in 2018: Ahrefs vs Moz vs SEMrush

Creating a Marketing Campaign: Quick Guide to Local SEO in 2018

How to Start a Personal Blog: Simple Beginner Tips (2018)

Rich Snippets: Everything You Need to Know

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Vanessa

Community Volunteer, Hiker, Gemologist, Veteran Startup Operator, 2012 Survivor. I look funny naked.

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