The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
There are two major types of search engine optimization, white hat search engine optimization (the ‘good’ kind), and black hat (the ‘not so good’ kind). There are of course differing opinions about the nature of each type of SEO. Get the information you need to be able to tell them apart and make an informed decision.
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