Tag - Adwords

How to create display network ads in google adwords 2018



Digital Marketing Certification Training – How to create #display network #ads in #googleadwords 2018 tutorials by #digitalrakesh

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Digital Marketing Certification Course Madhapur, Hyderabad

Digital Marketing is the promotion or the marketing of a product, service or a brand digitally, majorly the Internet Marketing.
Certificate Training Course in Digital Marketing is a digital marketing training Course in Madhapur. Hyderabad Along With Real-time Project And Intenship, You will be learning all aspects of digital marketing Course including Website Architecture, Search Engine Optimization (SEO), Social Media Optimization (SMO)Social Media Marketing (SMM), Search Engine Marketing (SEM), Email Marketing, YouTube Marketing, Webmaster , Analytics and More.
Rakesh Tech Solutions is one of the Digital Marketing Training Institute (SEO, SEM , SMO and SMM) Class Room and Online, which is located in Madhapur, Somajiguda, Hyderabad, Hanamkonda And Warangal
Digital Marketing Introduction
What is Digital Marketing?
Why Digital Marketing?
Digital Marketing platforms?
Types of Digital Marketing – Organic & Paid

Course Content –
Website Architecture
Domain Booking
Web Hosting Purchase
Integrations

Website Creations –
Blogger
Wordpress –

Keyword Selection Strategies
Keywords Selection
Competitors Analysis
Initial Analysis

Search Engine Optimization (SEO)
What is SEO?

On Page Optimization
Title Tag
Meta Description
Meta Tags
Canonical form
Alt Tag
Anchor Text
Header Tag
Robots.txt
Xml Sitemap
Redirections ( 301, 302)
403 Forbidden
404 File Not Found
Webmaster
Google Analytics

Offpage Optimization

Search Engine Submissions
Backlink Submission
Social Bookmarkings
Classified Submissions
Article Submissions
Content Marketing (PPT / PDf)
Image Marketing
Video Marketing
Video Strategy
Question And Answers

Social Media Optimization (SMO)
Google+
Set-up and usage
Company profile
Collection Creations
Communites Creations
Promotions
Events Creations

Facebook
Profile Creations
Creating groups and pages
Tips and Guides
Posts
Events Creations
Integration

Twitter
Set-up and usage
Tips
Promoted Tweets
Integrations

LinkedIn
Profile Creations
Company Page Creations
Tips and Guides
Linkedin posts
Linkedin promotions
Linkedin Groups
Integrations

Instagram
VK

Search Engine Marketing (SEM)
Google Adwords
Search Advertising
Display Advertising
Mobile Advertising
Video Advertising
Shopping Advertising
Google Adwords Express
Bing Ads

Social Media Marketing (SMM)
Facebook
Sing up
Payments Methods
Paid Promotion
Ads
Contests

Twitter

Set-up and usage
Tips
Promoted Tweets
Video Marketing
App Promotions

LinkedIn
Profile Creations
Company Page Creations
Tips and Guides
Linkedin posts
Linkedin promotions
LinkedIn Paid Campaigns

Email Marketing
Creating e-mailers
Tracking emailers
Create Template
Reporting
Mobile App Promotions

Earning Types
Google Adsense
Affiliate Marketing

Course –
Duration – 40 Days
Internship – 3 Months
Rakesh Tech Solutions is one of the IT Institutions for Digital Marketing Training (SEO, SEM , SMO and SMM) Class Room and Online, which is located in Hyderabad, Hanamkonda, Warangal And More Places
Class Room Training – Ameerpet , Madhapur
Online Training – Hyderabad , Warangal , KarimNagar, Godavarikani And More

More Details –

videos-
Mail – rakeshseohyd@gmail.com
info@rakeshtechsolutions.com
skype id – rakeshk5532
Call – +91 – 8801455157

How to create text ads in google adwords 2018



Digital Marketing Certification Training – How to create #textads in #googleadwords 2018 tutorials by #adwordigitalrakesh

For More Details –

Facebook –

Twitter –

Google+ –

More Video Tutorials –

Contact US –

+91 – 8801455157

Digital Marketing Certification Course Madhapur, Hyderabad

Digital Marketing is the promotion or the marketing of a product, service or a brand digitally, majorly the Internet Marketing.
Certificate Training Course in Digital Marketing is a digital marketing training Course in Madhapur. Hyderabad Along With Real-time Project And Intenship, You will be learning all aspects of digital marketing Course including Website Architecture, Search Engine Optimization (SEO), Social Media Optimization (SMO)Social Media Marketing (SMM), Search Engine Marketing (SEM), Email Marketing, YouTube Marketing, Webmaster , Analytics and More.
Rakesh Tech Solutions is one of the Digital Marketing Training Institute (SEO, SEM , SMO and SMM) Class Room and Online, which is located in Madhapur, Somajiguda, Hyderabad, Hanamkonda And Warangal
Digital Marketing Introduction
What is Digital Marketing?
Why Digital Marketing?
Digital Marketing platforms?
Types of Digital Marketing – Organic & Paid

Course Content –
Website Architecture
Domain Booking
Web Hosting Purchase
Integrations

Website Creations –
Blogger
Wordpress –

Keyword Selection Strategies
Keywords Selection
Competitors Analysis
Initial Analysis

Search Engine Optimization (SEO)
What is SEO?

On Page Optimization
Title Tag
Meta Description
Meta Tags
Canonical form
Alt Tag
Anchor Text
Header Tag
Robots.txt
Xml Sitemap
Redirections ( 301, 302)
403 Forbidden
404 File Not Found
Webmaster
Google Analytics

Offpage Optimization

Search Engine Submissions
Backlink Submission
Social Bookmarkings
Classified Submissions
Article Submissions
Content Marketing (PPT / PDf)
Image Marketing
Video Marketing
Video Strategy
Question And Answers

Social Media Optimization (SMO)
Google+
Set-up and usage
Company profile
Collection Creations
Communites Creations
Promotions
Events Creations

Facebook
Profile Creations
Creating groups and pages
Tips and Guides
Posts
Events Creations
Integration

Twitter
Set-up and usage
Tips
Promoted Tweets
Integrations

LinkedIn
Profile Creations
Company Page Creations
Tips and Guides
Linkedin posts
Linkedin promotions
Linkedin Groups
Integrations

Instagram
VK

Search Engine Marketing (SEM)
Google Adwords
Search Advertising
Display Advertising
Mobile Advertising
Video Advertising
Shopping Advertising
Google Adwords Express
Bing Ads

Social Media Marketing (SMM)
Facebook
Sing up
Payments Methods
Paid Promotion
Ads
Contests

Twitter

Set-up and usage
Tips
Promoted Tweets
Video Marketing
App Promotions

LinkedIn
Profile Creations
Company Page Creations
Tips and Guides
Linkedin posts
Linkedin promotions
LinkedIn Paid Campaigns

Email Marketing
Creating e-mailers
Tracking emailers
Create Template
Reporting
Mobile App Promotions

Earning Types
Google Adsense
Affiliate Marketing

Course –
Duration – 40 Days
Internship – 3 Months
Rakesh Tech Solutions is one of the IT Institutions for Digital Marketing Training (SEO, SEM , SMO and SMM) Class Room and Online, which is located in Hyderabad, Hanamkonda, Warangal And More Places
Class Room Training – Ameerpet , Madhapur
Online Training – Hyderabad , Warangal , KarimNagar, Godavarikani And More

More Details –

videos-
Mail – rakeshseohyd@gmail.com
info@rakeshtechsolutions.com
skype id – rakeshk5532
Call – +91 – 8801455157

How To Create Ios App Install Campaigns In Google Adwords 2018



Digital Marketing Certification Training – How To Create #IosApp Install #Campaigns In #GoogleAdwords 2018 tutorials by digitalrakesh

For More Details –

Facebook –

Twitter –

Google+ –

More Video Tutorials –

Contact US –

+91 – 8801455157

Digital Marketing Certification Course Madhapur, Hyderabad

Digital Marketing is the promotion or the marketing of a product, service or a brand digitally, majorly the Internet Marketing.
Certificate Training Course in Digital Marketing is a digital marketing training Course in Madhapur. Hyderabad Along With Real-time Project And Intenship, You will be learning all aspects of digital marketing Course including Website Architecture, Search Engine Optimization (SEO), Social Media Optimization (SMO)Social Media Marketing (SMM), Search Engine Marketing (SEM), Email Marketing, YouTube Marketing, Webmaster , Analytics and More.
Rakesh Tech Solutions is one of the Digital Marketing Training Institute (SEO, SEM , SMO and SMM) Class Room and Online, which is located in Madhapur, Somajiguda, Hyderabad, Hanamkonda And Warangal
Digital Marketing Introduction
What is Digital Marketing?
Why Digital Marketing?
Digital Marketing platforms?
Types of Digital Marketing – Organic & Paid

Course Content –
Website Architecture
Domain Booking
Web Hosting Purchase
Integrations

Website Creations –
Blogger
Wordpress –

Keyword Selection Strategies
Keywords Selection
Competitors Analysis
Initial Analysis

Search Engine Optimization (SEO)
What is SEO?

On Page Optimization
Title Tag
Meta Description
Meta Tags
Canonical form
Alt Tag
Anchor Text
Header Tag
Robots.txt
Xml Sitemap
Redirections ( 301, 302)
403 Forbidden
404 File Not Found
Webmaster
Google Analytics

Offpage Optimization

Search Engine Submissions
Backlink Submission
Social Bookmarkings
Classified Submissions
Article Submissions
Content Marketing (PPT / PDf)
Image Marketing
Video Marketing
Video Strategy
Question And Answers

Social Media Optimization (SMO)
Google+
Set-up and usage
Company profile
Collection Creations
Communites Creations
Promotions
Events Creations

Facebook
Profile Creations
Creating groups and pages
Tips and Guides
Posts
Events Creations
Integration

Twitter
Set-up and usage
Tips
Promoted Tweets
Integrations

LinkedIn
Profile Creations
Company Page Creations
Tips and Guides
Linkedin posts
Linkedin promotions
Linkedin Groups
Integrations

Instagram
VK

Search Engine Marketing (SEM)
Google Adwords
Search Advertising
Display Advertising
Mobile Advertising
Video Advertising
Shopping Advertising
Google Adwords Express
Bing Ads

Social Media Marketing (SMM)
Facebook
Sing up
Payments Methods
Paid Promotion
Ads
Contests

Twitter

Set-up and usage
Tips
Promoted Tweets
Video Marketing
App Promotions

LinkedIn
Profile Creations
Company Page Creations
Tips and Guides
Linkedin posts
Linkedin promotions
LinkedIn Paid Campaigns

Email Marketing
Creating e-mailers
Tracking emailers
Create Template
Reporting
Mobile App Promotions

Earning Types
Google Adsense
Affiliate Marketing

Course –
Duration – 40 Days
Internship – 3 Months
Rakesh Tech Solutions is one of the IT Institutions for Digital Marketing Training (SEO, SEM , SMO and SMM) Class Room and Online, which is located in Hyderabad, Hanamkonda, Warangal And More Places
Class Room Training – Ameerpet , Madhapur
Online Training – Hyderabad , Warangal , KarimNagar, Godavarikani And More

More Details –

videos-
Mail – rakeshseohyd@gmail.com
info@rakeshtechsolutions.com
skype id – rakeshk5532
Call – +91 – 8801455157

How To Create Android App Install Campaigns In Google Adwords 2018



Digital Marketing Certification Training – How To Create #AndroidApp Install #Campaigns In #GoogleAdwords 2018 tutorials by #digitalrakesh

For More Details –

Facebook –

Twitter –

Google+ –

More Video Tutorials –

Contact US –

+91 – 8801455157

Digital Marketing Certification Course Madhapur, Hyderabad

Digital Marketing is the promotion or the marketing of a product, service or a brand digitally, majorly the Internet Marketing.
Certificate Training Course in Digital Marketing is a digital marketing training Course in Madhapur. Hyderabad Along With Real-time Project And Intenship, You will be learning all aspects of digital marketing Course including Website Architecture, Search Engine Optimization (SEO), Social Media Optimization (SMO)Social Media Marketing (SMM), Search Engine Marketing (SEM), Email Marketing, YouTube Marketing, Webmaster , Analytics and More.
Rakesh Tech Solutions is one of the Digital Marketing Training Institute (SEO, SEM , SMO and SMM) Class Room and Online, which is located in Madhapur, Somajiguda, Hyderabad, Hanamkonda And Warangal
Digital Marketing Introduction
What is Digital Marketing?
Why Digital Marketing?
Digital Marketing platforms?
Types of Digital Marketing – Organic & Paid

Course Content –
Website Architecture
Domain Booking
Web Hosting Purchase
Integrations

Website Creations –
Blogger
Wordpress –

Keyword Selection Strategies
Keywords Selection
Competitors Analysis
Initial Analysis

Search Engine Optimization (SEO)
What is SEO?

On Page Optimization
Title Tag
Meta Description
Meta Tags
Canonical form
Alt Tag
Anchor Text
Header Tag
Robots.txt
Xml Sitemap
Redirections ( 301, 302)
403 Forbidden
404 File Not Found
Webmaster
Google Analytics

Offpage Optimization

Search Engine Submissions
Backlink Submission
Social Bookmarkings
Classified Submissions
Article Submissions
Content Marketing (PPT / PDf)
Image Marketing
Video Marketing
Video Strategy
Question And Answers

Social Media Optimization (SMO)
Google+
Set-up and usage
Company profile
Collection Creations
Communites Creations
Promotions
Events Creations

Facebook
Profile Creations
Creating groups and pages
Tips and Guides
Posts
Events Creations
Integration

Twitter
Set-up and usage
Tips
Promoted Tweets
Integrations

LinkedIn
Profile Creations
Company Page Creations
Tips and Guides
Linkedin posts
Linkedin promotions
Linkedin Groups
Integrations

Instagram
VK

Search Engine Marketing (SEM)
Google Adwords
Search Advertising
Display Advertising
Mobile Advertising
Video Advertising
Shopping Advertising
Google Adwords Express
Bing Ads

Social Media Marketing (SMM)
Facebook
Sing up
Payments Methods
Paid Promotion
Ads
Contests

Twitter

Set-up and usage
Tips
Promoted Tweets
Video Marketing
App Promotions

LinkedIn
Profile Creations
Company Page Creations
Tips and Guides
Linkedin posts
Linkedin promotions
LinkedIn Paid Campaigns

Email Marketing
Creating e-mailers
Tracking emailers
Create Template
Reporting
Mobile App Promotions

Earning Types
Google Adsense
Affiliate Marketing

Course –
Duration – 40 Days
Internship – 3 Months
Rakesh Tech Solutions is one of the IT Institutions for Digital Marketing Training (SEO, SEM , SMO and SMM) Class Room and Online, which is located in Hyderabad, Hanamkonda, Warangal And More Places
Class Room Training – Ameerpet , Madhapur
Online Training – Hyderabad , Warangal , KarimNagar, Godavarikani And More

More Details –

videos-
Mail – rakeshseohyd@gmail.com
info@rakeshtechsolutions.com
skype id – rakeshk5532
Call – +91 – 8801455157

ROI Search Certification – 2.3 What is ROI Search? [Spaceboost Academy] PPC Automation



Sign up for your free Spaceboost Academy account to take this free “Google Adwords ROI Search Marketing” course, train with your team, and apply what you’ve learned with free PPC automation software tools.

—————————————————————————————————————

Before delving into why ROI is transforming the way the world does business, let’s take a moment to think about traditional paid search engine marketing.

In traditional paid search engine marketing, companies focus on getting clicks through human-based manual management with erratic and statistically non-optimal decision making. Generally, they use directly promoted techniques by Google. These recommendations could be anything from increasing CPC bids to massively adding hundreds of new potential keywords.

Obviously, Google has its own commercial interests – and we will not blame Google for that – but just keep in mind that Google’s business is about selling clicks, while what you are really looking for are business performance results. Unfortunately, both of those interests don’t always match, am I wrong?

However, these techniques that once were enough no longer work today. As more advertisers compete for the same keywords, their costs per click rise, and where yesterday we could find profitability, today we’re just one more out of thousands of advertisers fighting for an expensive click. Today, 99% of global investment in search engines is concentrated on 1% of all search queries. In other words: 99% of search queries do not show ads; with fewer advertisers in the competition, their prices are lower, and for more specific queries, their conversion ratio is higher.

As a result, advertisers and agencies feel frustrated by the low scalability of this management model, which blocks growth and gives an unintended opportunity to their competitors to overcome them.

So what is ROI Search all about?

Well, ROI Search is a fundamental shift in the way people invest in Search Engine Marketing. Instead of the old impression or click generation messages that do not give you profitability, ROI Search focuses on the automation and mathematical optimization of your search campaigns.

Instead of annoying users with ads they will never click on, they might create ads that only potential customers want to see. Instead of increasing bids to generate more clicks, they might adjust CPC bids based on the exact value generated by each click. And instead of keeping active keywords that don’t generate revenue, they might assume that those are unprofitable keywords that only penalize overall ROI and therefore must to be stopped.
ROI Search Marketing is Search Marketing focused on getting the greatest return on your investment. It’s profits-based. It’s helpful, it’s scalable and intelligent. Wouldn’t you prefer to buy traffic willing to generate revenue to your business instead of generating revenue only to Google?

You’ve probably come across some of your favorite brands actively practicing ROI Search marketing. It’s the search Ad referring to your next destination with flight prices that are updated in real time. It is also the Ad Group of those Nike sneakers that you no longer see because the advertiser has run out of stock and the ad is automatically paused. It is also that incredibly attractive ad that meets the specific requirements of your specific query, as well as that startup you didn’t know about and today can’t stop growing.

ROI Search marketing means not only showing the right Ad to the right audience, but also doing so at the right price. It’s paying the CPC that maximizes your ROI. And most of all, it’s about creating ads that strictly generate profit.

So how do you actually do ROI Search? Well, the best way to start is by understanding the ROI Search Marketing methodology:

This is the ROI Search Marketing. It illustrates the three axes that make up the ROI Search Marketing process. These axes are “Audience”, “Ads” and “Price””. Each of these 3 dimensions has its own characteristics, goals and optimization processes so that the equation between them is simply perfect.

“Audience” manages everything necessary to build the global keywords audience curve for each advertiser. The audience curve is the graphical representation of all search queries that build your potential audience in search engines, from generic queries to specific queries.

“Ads” manages the design of the most specific and attractive ads for each audience, those beautiful ads that maximize your Click Through Ratios, getting higher quality scores and cheaper costs per clicks.

Finally, “Price” management helps us understand why we should pay more or less per bid, or even add or stop keywords depending on each audience’s potential profitability.

ROI Search Certification – 2.1 Why ROI? [Spaceboost Academy] PPC Automation



Sign up for your free Spaceboost Academy account to take this free “Google Adwords ROI Search Marketing” course, train with your team, and apply what you’ve learned with free PPC automation software tools.

—————————————————————————————————————

Welcome to the Essentials of ROI Search. This class will introduce you to the world of Search Marketing and provide you with a big picture view of everything you need for a successful ROI-oriented Search Engine Marketing strategy.

Are you ready? Let’s start with the biggest question of them all – why ROI?

ROI is a very important financial acronym that stands for Return On Investment. Understanding ROI in your business can make the difference between failure and success as a business manager.

There’s no secret formula that ensures marketing campaigns will have a 100 percent success rate. One of the top pain points of businesses is knowing whether the money they spend on marketing actually generates income. In other words, they want to know about return on investment (ROI).

So what is ROI? In a marketing context, it’s the revenue generated by a company’s marketing activities. With marketing budgets on the rise, it’s no surprise that companies are becoming more focused on the monetary gain their business can achieve through marketing.

The truth is, marketing campaigns of all shapes and sizes rely on trial and error to some extent. We mentioned previously that there’s no scientific formula for magical marketing endeavors since marketing campaigns don’t always perform as well as they’re expected to.

That’s why ROI has to be properly defined and tracked. Without understanding how much revenue a specific investment generates, it’s impossible to know whether too much or too little money is being spent… Or should we say “invested”? We at RocketROI don’t like wasting money, we talk about investments and performance results, which in Search Engine Marketing can only be profits or looses, anything else is useless.

Since every business needs to stay afloat financially, marketing budgets must be fine-tuned to avoid under or overspending. If you accurately track your ROI and determine there’s room for growth, it becomes easier to ask for a budget increase. More money in your budget means it’s easier to do your job.

Next up, you’ll learn how to measure ROI throughout your PPC Search Campaigns by learning how to implement and develop ROI Search Marketing strategies.

#GoogleAdWords for #SmallBusiness: #Secrets of an #Agency Pro



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Learn how to run profitable Google AdWords campaigns from a pro who has managed millions in ad spend

UPDATE: Google AdWords has redesigned their user interface. The principles in this course are still very applicable, but you won’t be able to follow the step-by-step portion of this course because the new interface looks very different.

Learn how to create and manage profitable Google AdWords campaigns to get new customers and grow your small business’s bottom line.

You will follow step-by-step guides to build your Google AdWords account and learn advanced tips from an agency pro who has managed millions of dollars in ad spend.

Use Google AdWords to Grow Your Small Business and Make a Lot of Money

Pick the right keywords
Write ads that converts visitors into customers
Get your ads higher and bigger than your competitors’
Use web and call tracking to know exactly how much money Google AdWords is making you
Send people to the right pages on your website to increase your conversion rate
Learn from a director at a top-rated Google Partner ad agency

Google AdWords Can Be a Money Pit or a Profit-Generating Machine. Let’s Build a Machine.

Use Google AdWords to get people to your website who are searching for the products or services that you sell, at the exact moment that they are searching. Leads don’t get hotter than that! You can show ads to people searching Google anywhere in the United States, (hey, the whole world!) or in a single zip code.

John Horn is the director at an advertising agency that Google ranks in the top 5% of Google Partners worldwide for performance and customer care. He manages millions of dollars of ad spend for companies ranging from billion-dollar behemoths to tiny local businesses. If you want to use Google AdWords to make money, this course is right for you.

This Course is NOT for:

People training for Google’s AdWords exams
Large companies planning to spend $10,000s on AdWords

This Course IS for:

Small and medium businesses who want to make money using AdWords

Who is the target audience?

This Google AdWords training course is meant for small businesses with little or no experience running Google AdWords. No prior experience with Google AdWords is needed.

Video source viva: Udemy
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Fanpage:
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Google Rebrands AdWords, Releases Indexing API, URL Inspector Tool & Speed Update New Details



– This week we learned that Google is going to drop the name AdWords after 18 years and switch it to Google Ads. Google also released an Indexing API, which right now only works with job posting URLs, they don’t have plans to expand it. Google Search Console added a new tool called the URL inspector tool, which is rolling out now. Google said the new Speed Update which is coming soon will grade speed on a gradual scale, which is unlike the old speed algorithm. Google says they ignore links in press releases. Google said all URLs in the Google index have a canonical URL. Google is showing “must include” in some search results snippets. Google knowledge panels can now be verified by the owner. Some Google knowledge panels are looking more and more like featured snippets. Google local pack is showing a filter for “your past visits,” also filters based on your queries which is cool. Google My Business has a new insights analytics report for subjective attributes. Google My Business said they launched performance cards, which is really old. Google sent me a indoor GPS beacon from Project Beacon. Google’s Danny Sullivan said he might work on a search engine style guide. Google AdWords added a new words and ad group shift cards to the overview page. Bing Ads is now powering their automate extensions using AI. And Danny Sullivan was profiled by CNBC about his new role at Google. That was this past week in search at the Search Engine Roundtable.

Google Rebrands AdWords To Google Ads After Almost 18 Years :
Google Releases Indexing API, Well Just For Job Posting URLs :
Google On Expanding The Google Indexing API :
New Google Search Console URL Inspection Tool :
Google Search Console URL Inspector Tool Is Still Rolling Out :
Google’s New Speed Update Works On Gradual Scale; Small Improvements Matter :
Google: We Ignores Most Links Within Press Releases :
Google: Every URL Indexed Has A Canonical URL Assigned :
Google Snippet Shows “Must Include” When Query Doesn’t Match :
Get Google Knowledge Panel Verification :
Some Google Knowledge Panels Looking More Like Featured Snippets? :
Google Local Pack “Your Past Visits” Filter :
Google Shows Dynamic Filters On Local Pack Results :
Google My Business Launches Subjective Attributes In Insights :
Performance Card In Google My Business :
The Google Project Beacon – Did You Get Your Beacon? :
Google’s Danny Sullivan Considers Writing A Google Guide to Search :
Google AdWords Overview Page New Words & Ad Group Shift Cards :
Bing Ads Automated Extensions Are AI Powered :
Danny Sullivan Profiled In His New Role At Google By CNBC ;

Google Algorithm Changes, Bing AMP & JSON-LD, Google & YouTube Spam & Matt Cutts



– This week we have a lot to cover, first an algorithmic change in the Google search results over last weekend throughout this whole week. Bing announced a new AMP viewer coming this summer, they also announced JSON-LD support in Bing Webmaster Tools. Google announced their latest search spam metrics, including a drop of manual actions from 9 million to 6 million year-over-year. Paul Haahr, a Google search lead talked a lot about the philosophy around Google’s search rankings. Google Search Console now lets you filter out web light traffic. The order of URLs in your Google Sitemaps file does not matter. Google Search Console fixed the crawl stats bug on Wednesday. Link spam n forums do not work well said Google. Google clarified several points around the mobile-first index. Surveys, ratings, reviews are not an organic ranking feature. Google said cache-control headers do not impact crawling. Google said hreflang in sitemaps versus HTML code are treated equally. Local SEOs are not happy with the new Google Agency Dashboard in Google My Business. Google updated their ad settings page. Google AdWords launched new shopping features including in store savings and what’s in this store. Google Local added an attribute for watching sports around the World Cup. Google is piloting an Ad Grant Agency program. Google has added a knowledge panel for doing college research. Google added a carousel for hotel searches. YouTube is fighting paid like spam and has made changes yesterday to those spam algorithms. Matt Cutts stopped by SMX to surprise us all and it was super special. That was this past week in search at the Search Engine Roundtable.

A Google Algorithm Update On Friday, June 8th? :
New Bing AMP Viewer & JSON-LD In Bing Webmaster Tools :
Google Search Spam: Over 6 Million Manual Actions Last Year :
A Google Lead Ranking Engineer Talks About Philosophy Behind Search Ranking :
Google Search Console Now Shows How Much Of Their Traffic Is Over Web Light :
Google Sitemaps URL Order Does Not Matter :
Update: Google Search Console Crawl Stats Back :
Google: Link Spam In Forum Comments Work Very Badly :
Google Clarifies Seven Points On Mobile-First Indexing After Much Confusion :
Stars, Ratings & Surveys Not A Google Ranking Factor :
Google: Cache-Control Headers Do Not Impact GoogleBot :
Hreflang Attributes In Sitemaps & HTML Code Treated Equally By Google :
Local SEO Agencies Not Happy With New Google Agency Dashboard :
Google Updates Ad Settings: You Turn Off Personalized Ads :
Google AdWords New Shopping Features :
Google Local Panel With In Store Savings & See What’s In Store :
Google Local Adds Good For Watching Sports Attribute :
Google Ad Grants Agency Pilot Program Underway :
Google Gives Lessons On College Search :
Google Adds Similar Hotels Carousel To Local Panel :
YouTube Improves Likes Spam Filters To Block Paid Likes:
Matt Cutts Surprises SMX :