Tag - ASO

Google Play Keyword Research for ASO with Free Tools



Google Play Keyword Research for ASO

The Daily Overpass #178

Today, I talk about Keyword research for Google Play using some of the free tools available.

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About Overpass:
Overpass is a mobile app development company based in the UK that actually makes money from its own apps as well as creating money-making apps for clients. We have our ideas and build them. We can build your ideas too. If you haven’t started creating your mobile app yet, and need a UK App Developer, give us a call.

Our team consists of developers and designers with years of experience in various business sectors. We build apps in native iOS, Android, and Corona SDK. We are based in Wantage, Oxfordshire.

Find out more about Overpass at www.Overpass.co.uk. Check out our educational games such as Mandarin Bubble Bath, Agent X, and Deep Sea Typing. Check out our spy apps like Ear Spy, Alarm Spy, and Eye Spy.

If you are looking to get an app developed and want to discuss it, give us a call on 0845 834 1008 (+44 Country Code). Or email us at info@overpass.co.uk.

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About Eric:
Eric Wroolie is the owner of Overpass. He has built software and web-based solutions for very many large and small companies including Macmillan Publishing, RibbonFish, BNP Paribas, Barclays Capital, Deutsche Bank, BBC Worldwide, CircData and Omega Logic. Before that, he was a Chinese Mandarin and Vietnamese Linguist for the US Army and then a school teacher. Now, he makes apps.

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Add me on Snapchat! Username: eric.wroolie

Google Play Keyword Research for ASO

Useful Tips For App Store Optimization (ASO)



App Store Optimization is the first step to succeed in mobile app marketing. Investing in ASO is one of the best strategies for increasing the organic downloads. It provides some useful tips regarding ASO like App Title, App Description, App Icon, App Screenshot, App Category and App Keywords.

Here, we provide some ASO packages it will help you to improve your app ranking & reviews.

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How to increase App Downloads on Google Play Using App Store Optimization ASO- A Minute of Overpass



Even the most seasoned app developers will occasionally moan about Google Play download stats and how little they make from this huge platform. I’m very odd in this sense because I get most of my income from Google Play rather than iTunes connect.

But marketing an app on Google Play is not easy and it takes a while to build a following. In this episode, I talk about how we approach keyword research and app store optimisation (ASO) for Google Play. And, hopefully , this will help you increase your Google Play App downloads.

For more information, visit

About Overpass:
Overpass is a mobile app development company based in the UK that actually makes money from its own apps as well as creating money-making apps for clients. We have our ideas and build them. We can build your ideas too. If you haven’t started creating your mobile app yet, and need a UK App Developer, give us a call.

Our team consists of developers and designers with years of experience in various business sectors. We build apps in native iOS, Android, and Corona SDK. We are based in Wantage, Oxfordshire.

Find out more about Overpass at www.Overpass.co.uk. Check out our educational games such as Mandarin Bubble Bath, Agent X, and Deep Sea Typing. Check out our spy apps like Ear Spy, Alarm Spy, and Eye Spy.

If you are looking to get an app developed and want to discuss it, give us a call on 0845 834 1008 (+44 Country Code). Or email us at info@overpass.co.uk.

Overpass on Google+:
Overpass on Facebook:
Overpass on Twitter:

About Eric:
Eric Wroolie is the owner of Overpass. He has built software and web-based solutions for very many large and small companies including Macmillan Publishing, RibbonFish, BNP Paribas, Barclays Capital, Deutsche Bank, BBC Worldwide, CircData and Omega Logic. Before that, he was a Chinese Mandarin and Vietnamese Linguist for the US Army and then a school teacher. Now, he makes apps.

Eric on Twitter:
Eric on Google+:
Add me on Snapchat! Username: eric.wroolie

Transciption:

Hi, this is a minute of Overpass. My name is Eric and I make apps.
This week I wanna talk about how to increase your google play app store downloads.
Today, I kind of wanna go through some of our strategies on keyword optimization for Google Play. There’s a lot of advice out there on optimizing your iTunes page or your iPhone apps and there’s lots of really good tools out there, we use sensor tower a lot. But for Google Play, sensor tower doesn’t that great for us so we try other things. And if you just released a Google app, you may be experiencing this “Oh my God, it’s not working” kind of feeling. And I know, I know the feeling so I kinda wanna show you the kind of things that we do. So let me show you Ear Spy here, which is our Google Play page for Ear Spy. And you can see here like on a consistent basis, we have some delays today, but we get a round off, between four to five thousand unique downloads a day, daily installs. It does really well and it brings in a lot of money. If I show you, but it wasn’t always that way, if I show you like the all time growth here of this curve, you could see that we started off kinda small here when we started out a couple of years ago. We had like a what’s new and noteworthy kind of bump and then it just sort of gradually grew over time and it was introducing new things. We see some spikes here when it gets mentioned in like Gizmodo or some other blogs and we see kinda how it grows. So that’s the idea. We wanna have more apps like this where we have a lot of daily downloads, we have a lot of people installing it, a lot of people clicking on ads, or purchasing or upgrading to a bigger version.
So let me contrast this with one we just released a few weeks ago, which is Algebra Study Cards. Now Algebra Study Cards, you see here we got a few downloads, sixty-five downloads, that was the day where I was running Facebook ads, so it didn’t really compared to how much money we spent, it was not a lot of downloads. And we’re lucky with this one, we’re lucky if we get ten downloads a day. And this is typical of a lot of apps on Google Play. This is a lot of our apps. You put it out there and you have to try to get those keywords up. And keywords are the one way to improve the app ranking.I mean you could do ads like this but this ad cost, I think we spent about forty pounds, and we got hardly any return on it. I mean ads used to be so much easier with Facebook and Twitter and Ad Mob. But now, it’s a much lower return on the investment.
So this is to give you an idea when somebody goes in to Google Play is this organic searches or the things that you wanna really key for.

App Store Optimization(ASO) 2015



Practical App Store Optimization (ASO) Tips in 2015:

App store optimization (ASO) is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, or Windows Phone app) in an app store (such as iTunes for iOS or Google Play for Android). Just like search engine optimization (SEO) is for websites, App Store Optimization (ASO) is for mobile apps. Specifically, app store optimization includes the process of ranking highly in an app store’s search results and top charts rankings. ASO marketers agree that ranking higher in search results and top charts rankings will drive more downloads for an app.

How To Brainstorm Keywords: App Store Optimization Tips



App Discovery is one of the biggest issues the App Store has. iOS 8 kind of tried to solve this problem; but the sheer size of the store, with more than 1.3 million apps, will always make app discovery a difficult process.

The first step for Keyword Optimization is brainstorming list of keywords and keyphrases. It might not look so critical as the actual keyword analysis, but it is; search terms you don’t consider here obviously will never be analysed at all.

In this presentation, I explain how to brainstorm keywords; App Store Keyword Optimization begins here, and it’s important to do it with the right foot.

You have to consider all possible keywords and keyphrases that could lead to your app. The scope has to be huge. On my experience, I’ve found that an ideal list has, at least, 2000 keywords and keyphrases per language. In this presentation, I listed some methods to brainstorm them that won’t leave any possible leads out of the optimization process later on.

Slideshare Slides:

For more App Store Optimization content visit WordData Blog: