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1 – Social Profiles
When first starting a website it’s good to add social profiles like the ones below
Facebook, Twitter, Google+, Instagram, YouTube, Linkedin, Myspace, Pinterest, Myspace, SoundCloud, Tumblr.
*Key thing is to link back to own profile.
You don’t have to be active on these channels, but they are great for building relationships later down the line (guest-posts)
2 – Internal linking with silos
You can use silos, but they aren’t essential for your success. And the downside to them is that you have to organise the entire site at the very beginning of the build.
Unless you’ve already built a site of two, it’s hard to know the entire process straight away.
What works in a similar way is interlinking an article throughout the site once you’ve posted it. This means you don’t need to have everything planned out at the very start.
3 – Blog commenting
Many people will say that blog commenting is a waste of time as the links are “nofollow,” but this is missing the real power of blog commenting.
There are two reasons why they are a good idea.
They add diversity to your link profile
They help you to build relationships with bloggers which then leads on to guest posts
4 – Guest posting
Guest posts are the best kind of contextual links that you can get. If you’ve built a relationship with the blogger, they’ll more than likely allow you to keep your affiliate content in your article (if it’s good enough).
The affiliate content will only usually be removed if your writing is poor or your cold outreached to a blogger, and they just want to use you for the free content.
Another great aspect of guest posts is that you can link out to your own guest posts. Increasing the PR of that page as well which then sends more link power back to you.
Building relationships is a simple process where potential sites are found, and then articles commented on. After a few comments, you sign up to their email address and email them asking questions such as –
“Hey, I like your site. I’ve just started my own site and would like to improve my writing. Have you got any tips”
This will lead to long responses and easily secure guest posts.
5 – Web 2.0s (gray hat)
Web 2.0s induce more risk, so they’re not worth it if you’ve got the time. But essentially you sign up for free blogs such as WordPress.com, Blogger.com etc.
You then put up a few articles and link back to your site.
There’s a company called the HOTH that provides this service for you. But they’ll eventually get de-indexed and stop working.
It could also lead to you getting a penalty.
6 – Private Blog Networks [PBNs] (gray hat)
PBNs are the most powerful way to get your content to rank. You control the anchor text and the links 100%. The domains are usually expired and already have lots of links already going to them.
However, they get expensive. For example, you need to pay hosting for each one and adding content to each one.
This is fine if you have a small network, but once you scale up, it can be difficult to manage.
And of course, the major risk is that you can get penalized and lose everything you’ve worked hard for