Companies who want to bring SEO into their organization and avoid using an agency often make the same mistakes over and over. In this video we outline 7 mistakes that can ruin an in-house corporate SEO effort. From small business to Enterprise level, the principles remain the same.
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Are you being hurt by scope of work for your projects and clients? Tired of scope creep costing your agency time and money? In this video I’m giving you 3 tips to avoid scope creep so you can increase your digital agency profit.
So many agencies put all their time and resources be generating leads and closing new business. But what they struggle with is delivery and maintaining a health profit margin. And that’s because they’re unable to hold their clients to a scope of work.
So, what is “scope creep”? Well… Scope creep is the continuous or uncontrolled growth in a project’s scope, at any point after the project begins. This can occur when the scope of a project is not properly defined, documented, or controlled.
I don’t want you to make this same mistake that I made in my agency and so many other agency owners make all the time. Here are 3 tips to help you avoid scope creep:
#1 — Define the scope of work on Day #1. Your scope of work should be clearly detailed in the proposal. A lot of agencies look at their proposal as a way to win the deal. But really, you should already have a verbal commitment before you present a proposal. This is where you clearly state expectations, timeline and deliverables.
#2 — Manage all changes with approvals and sign-offs. Literally have our clients sign-off on design and copy. That way if they want to change it down the road you have documentation of their initial approval and can explain why you must charge them for the change.
#3 — Tell the clients when they’re requesting something out of scope. Make sure there’s awareness, even when the out of scope request is a small one. Do this by creating a zero dollar change order and make them sign it as acknowledgement. That way when there’s a big out of scope request, you have trained them on your process and they won’t be surprised that there’s a charge.
Let’s face reality, scope creep is going to happen. But if you do these 3 things, you should be able to to avoid most of it because you’re prepared. You need your team to communicate with the client and be proactive about you scope creep.
Is your agency falling victim to scope creep? Tell me about your digital agency struggles by commenting below.
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JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.
Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.
Now, Jason leads a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…
The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and
SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have.
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Today I’m going to share with you all of my war stories about getting banned by Google. ►►Subscribe here to learn more of my secret SEO tips:
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These are the top SEO mistakes to avoid, and if you don’t, you’re going to get banned.
Tip #1: Avoid building links through WordPress themes.
Some people are still doing them, and they think it works.
Back in the day, I had a web hosting website. I never provided web hosting, but, I ranked number one on Google for the term web hosting.
That’s one of the most competitive terms.
Everyone’s going after it because they want affiliate commissions for HostGator, Bluehost, GoDaddy.
You name it.
Instead of creating my own themes I bought domains that had hosting in it or the term web hosting and then bought a ton of WordPress themes.
I bought all the popular WordPress themes that were already out there and got them for little to no money.
Within six months I shot off to the page of Google for the term web hosting.
Within another three months, I shot up to the first spot.
And you know what happened?
Google eventually banned the website.
When I was ranking number one, I was generating over a $100,000 a month in affiliate income.
That was great.
I didn’t even spend more than $50,000 buying a ton of these sites, and I did that over a period of six months.
So the income that I was generating was massive compared to my investment.
But I got banned.
I learned, don’t do shady link affiliate tactics.
Tip #2: Avoid expired domain names.
There was a domain named after a park, and I bought it because it was about the civil war in America and it had a bunch of EDU links.
All I did was to a take ancient domain name that had a ton of authority and change it to casino-related stuff, and, boom, I popped up in the top three spots for the key term “online casino” and “casino.”
That’s crazy, right?
Eventually, Google figured it out, got banned, lost all my money.
I stopped using those tactics because it’s not good in the long run.
If you’re not sure if you’re SEO strategy that you’re using is going to get you banned or not, leave a comment, and I’ll tell you if you should be doing more of it or less of it.
The last thing you want to do is put all this time and energy like I did and then get banned.
Think long term.
Tip #3: Avoid writing the same content over and over again.
After a while, you run out of topics to produce. So you just regurgitate the same stuff over and over again.
Instead, what you should be doing is updating your old content and changing it to 2017 to 2018 and making the tools more thorough.
Delete the old ones that no one uses anymore.
In your blog, you probably already have regurgitated content, so go into your Google Analytics, look at the one that gets the least amount of search topic, and redirect to more popular topics.
Combine the content, make it more thorough, you have less duplicate content and take all your old material that’s bad and no one’s reading anymore, and delete it.
When you do that, you’re going to get way more traffic, you’re not going to get penalized, and it’s going to grow quarter over quarter continually.
Avoid these three SEO mistakes and in the long run when you measure your growth, year over year, you should be going up.
Think long-term, and stay away from short-term tricks and tactics like I was doing.
It’s about longevity. Follow these tips, and you will have longevity.
If you’ve been thinking about starting your own dropshipping business, you might have wondered which products are best to sell.
And one question you might have asked yourself already is: “can I sell branded products in my store?”
We’re here to help entrepreneurs succeed, so we’ve created this video to cover this topic and give you the peace of mind when you’re selling products.
Generally, it’s best to avoid selling any branded products from your store – you’ll need a retail license to if you wanted to go down that route.
Getting a licence can be a complicated process, and it takes the ease out of dropshipping.
Instead of trying to sell branded products, we recommend that you opt for unbranded products instead. There are thousands of suppliers and millions products that you can dropship that you can sell without having to worry about licensing rights.
If you’re looking for products to sell online, check out some of these resources below – we’re sure they’ll help you to find great products.
For tips, tricks, and all things ecommerce, check out Oberlo’s blog:
You can start your own dropshipping business today with Oberlo. Sign up, it’s free:
For step-by-step guides to optimize your store, visit the Oberlo Support Center:
For details on how Oberlo integrates with your Shopify store, head over to Shopify :
Todays videi is based on google adwords.Its a complete solution for those who wants to use adwords keyword planner. But they are stuck in payment page .All in one covered in this video.
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Google Algorithm updates can be good or bad for your website rankings. If you’re at the top of page 1, then how do you keep Google rankings?
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Google continually makes algorithm updates. From Panda to Penguin to Hummingbird… the algorithm updates never stop.
So instead of worrying about each Google algorithm update, you should focus on Google proofing your site.
There are two types of SEO: black hat and white hat. Black hat SEO is doing stuff that breaks Google’s policies such as buying links.
White hat SEO focuses on putting the user first and doing what is best for them. Such as writing amazing content, internal linking, building up your social presence and even continually updating old content.
So if you want to make sure you don’t get hit by a Google penalty you should focus on:
1. Improving your time on site is critical if you want to keep Google rankings. If that number is above two minutes it shows people love it. A high time on site shows search engines that people find your site more valuable than sites with low time on site.
2. Decrease your bounce rate – if people come to your site and bounce right off it means they didn’t find what they are looking for.
So focus on reducing your bounce rate by doing things like making your design mobile friendly, having large font size and even decreasing your load time.
3. Always put the user first – from updating old content to making the user experience better to building a better product/service than your competition, you can’t take users for granted.
Google wants to rank websites that users love at the top of it’s search engine results. So focus on making people happy.
There you have it. Stop trying to manipulate Google rankings with cheap back hat techniques. Instead focus on maintaining a high-quality website that people love.
Thanks for watching “How Google Algorithm Updates Can Get You Blacklisted – Keep Google Rankings” and don’t forget to subscribe to my channel!
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Click here to go to the Lead Stream Company Home Page for the most affordable SEO services online.
Affordable seo services is not a pipe dream.
You are online and in business for one reason only – To make money, and therefore it is imperative that you do the SEO side of your online properties the right way to get the maximum amount of leads possible from your chosen product or srvice.
We also offer a free website or online properties audit to 5 business owners a week, so that they will be able to see where the holes in their SEO optimization aspects are.
Use the link above to fine the best and most affordable seo services available to businesses online.
We are a small agency and limit the number of new clients we get.
Please feel free to use the above link to contact us to start the process of looking into your businesses online needs.
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This week, we’re talking black hat SEO, and the outdated SEO techniques you might be using that will do more harm than good for your Google rankings.
Our panel this week:
We have some weekly WordPress news stories that we hit in the first half hour:
1 – ButterBean Post Meta Box Framework 1.0 Released
2 – WordPress for Enterprise: Why Your Enterprise Business Should Use WordPress
3 – Why customers want WordPress Page Builders
Show Table of Contents:
2:02 Weekly WordPress stories
2:05 Jason Tadlock releases ButterBean Post Meta Box Framework 1.0
6:40 Using WordPress for your enterprise business
17:20 Why do customers want page builders?
37:14 What are the crazy outdated SEO myths that people still believe?
38:10 Duplicate content / plagiarized content
38:40 Buying links / link schemes
39:30 Spam comments
40:00 Article spinning
40:15 Keyword stuffing / location + service keyword stuffing
42:25 Buying backlinks
44:20 Blog networks
44:46 Confessions of a Google Spammer
45:17 A link from a very reputable source can help your rankings
46:20 The meta keywords tag hasn’t been relevant in years
46:56 Over-optimizing a site with very little content will look like spam
47:37 Duplicate meta descriptions
48:10 People don’t want to hear that SEO takes time
48:40 Sallie’s awesome tagline “SEO Is not a condiment”
48:50 Rebecca Gill’s SEO Course
49:40 Internal linking also matters
51:12 How do you know who to trust when hiring a SEO expert?
52:00 Jackie has a great real-world story about how user experience makes a huge difference in SEO
55:15 You are optimizing your site for users, not Google
57:13 Google won’t make money if they don’t give people accurate results
58:40 Performance and mobile-friendliness are important for SEO
1:00:30 Some enterprise websites are still not mobile-friendly
1:01:25 We STILL don’t design websites for mobile-first
1:03:05 Wix is still the dirt worst for SEO and user experience
1:05:23 Podcast outros
1:07:18 Bonus content begins
1:07:28 Designers still struggle with tablet layouts and landscape mode, but have desktop and phone/portrait mode reasonably dialed in
1:10:09 Persuading designers and clients alike to evaluate mobile content early on
1:11:20 All about using Flexbox in web design
1:16:11 Using analytics to determine what browsers and devices you should support
1:17:10 Some deep insights about the differences in clientele between PPC/Adwords consultants and the average WordPress freeelancer
1:19:01 Why some businesses will spend 10k a month on AdWords but won’t invest a fraction of that in their website
1:20:53 The most dangerous SEO myth that exists out there
1:21:39 “If you were any good at SEO, you wouldn’t need to cold call.”
1:22:40 The one thing a good SEO company CAN guarantee
1:24:09 YouTube outros
1:24:59 Easter egg outtakes
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Don’t get caught out by SEO link building scams! Short term benefit can lead to long term regrets!
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