digital marketing 101, digital marketing overview, basics, and best practices

digital marketing 101, digital marketing overview, basics, and best practices. Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

The reality is, people spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be.

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.

Enter digital marketing — in other words, any form of marketing that exists online.
Click here to download our free guide to digital marketing fundamentals.

At HubSpot, we talk a lot about inbound marketing as a really effective way to attract, convert, close, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing.

Whilst a seasoned inbound marketer might say inbound marketing and digital marketing are virtually the same thing, there are some minor differences. And after having conversations with marketers and business owners in the U.S., U.K., Asia, Australia, and New Zealand, I’ve learned a lot about how those small differences are being observed across the world.
So What Exactly is Digital Marketing?

From your website itself to your online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.

Here’s a quick rundown of some of the most common assets and tactics:

Blog posts
Ebooks and whitepapers
Interactive tools
Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
Earned online coverage (PR, social media, and reviews)
Online brochures and lookbooks
Branding assets (logos, fonts, etc.)

Search Engine Optimization (SEO)

The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.
Content Marketing

The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers.
Inbound Marketing

Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content.
Social Media Marketing

The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.
Pay-Per-Click (PPC)

A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.
Affiliate Marketing

A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.
Native Advertising

Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’ — for example, Facebook advertising and Instagram advertising.
Marketing Automation

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.
Email Marketing

Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website.
Online PR

Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space.

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The SEO ranking factor The Basics Of Spy Long Tails PRO Software

If you want to rank in Google today, there’s a new SEO ranking factor to pay attention to.

And if you optimize for this factor you can find yourself with higher rankings.

And if you ignore it?

Well let’s just say you’re missing out on A TON of high-quality traffic.

So check out the video to learn more about this increasingly-important SEO ranking factor.

Here’s some other cool stuff you’ll learn in today’s video:

– The simple process you can use to get higher Google rankings…without backlinks (yes, really)

– How the “APP Formula” makes users (and Google) love your content

– The simple trick I use to increase the perceived value of my content by at least 2x.

If you’re looking to get more actionable SEO videos like this one, make sure to subscribe to my YouTube channel right here:
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Search Engine Optimization – SEO Fundamental Principles

Authority and relevancy are the two foundation principles of SEO. Ross Barefoot explains these search optimization fundamentals along with 2 simple action items to make the most of them.

Subscribe for more SEO training tips like this one.

Published by The Horizon Web Marketing Academy
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To check out our digital marketing self-education resources:

SEO Basics for Google Rankings SEO Basics Will Help Boost Your Google Presence

SEO Basics to Google rankings SEO for beginners

You will find this video helpful in the SEO Basics to Google rankings. SEO Basics is a quick overview of six easy steps to SEO for local businesses or any local website.

You can read more here at The information is current as of 2017 and will still help you in the future, and it covers the start of on-page SEO.

This video is only an introduction to get you started, and there is much more work that goes into website SEO to reach page one on Google.

To cover SEO Basics, you will need to use some SEO tools and also Google webmasters tools or now called Google console.

The blog post named “6 Easy SEO Tips for Higher Website Rankings” originally posted in August 2016 was updated earlier this year and is still valid.

If you are a local business looking to increase your Google or Bing presence the tips in the video will help get you started. You can get more information on SEO best practices at

The video will not cover how to get backlinks or beat highly competitive markets. However, it will help your website get indexed more easily which then helps search engines read your website and then place your site in the search results.

To fully understand SEO Basics you will need to invest a huge amount of your time to read, watch and make tonnes of notes to learn SEO.

SEO is now at the core of every online content from Google, Facebook, LinkedIn to video and podcasts. SEO Basics in all content from infographics to even Pinterest, how else would these software systems know where to place the information you give.

Keywords are the build blocks of all content; keywords are what people type or speak when searching for an answer or looking for a solution.

Enjoy the video overview and don’t forget you can read more on my blog

Thanks for watching

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