Tag - Content

Episode 66: SEO Content Writing with Phil Singleton

SEO Content Writing with Phil Singleton

SEO content writing is one of the most important ways to help your brand get found in today’s online world.  If you’re working on building a tribe around what you create, it doesn’t take too much effort to boost your content visibility but it’s the key for long-term growth.

Our guest today, Phil Singleton, has fantastic and easily implementable ideas for any type of creator.

Phil Singleton is a web designer, SEO expert, and an award-winning author. Since 2005, Phil has owned and operated a digital agency based in Kansas City, where his online home is KC Web Designer.

In 2016, Phil and John Jantsch, of Duct Tape Marketing, co-wrote SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs. Phil’s book, SEO for Growth is an Amazon bestseller and has been listed as a top marketing book by Forbes and other prominent media.

Phil has also created a popular WordPress SEO plugin WP SEO Scheme that has been downloaded over 100,000 times in the last year.

Phil’s latest startup venture, Podcast Bookers, is a service that helps marketers and executives get booked on established podcasts as a way to develop authority and personal branding, improve SEO, and most importantly, generate new leads and sales.

Topics Covered
– Phil’s story from cubical life to SEO expert
– A barter with a car company that changed Phil’s trajectory
– Website content publishing vs social content posting
– SEO benefits of podcasting, transcriptions, and show notes
– Effective backlinking for Google traffic generation
– How to think of blogging like writing a book
– How books boost your expertise
– SEO and Google traffic generation for visual artists
– Voice search and future trends in Google Search
– What “Scheme code” is and why it’s important for Google ranking
– How long can SEO take before you see more site traffic?
– The best type of written content for current Google traffic trends
– How blogging and social help your Google SEO ranking
– Phil’s recommended keyword research tools
– How Phil’s SEO plugin can help your Google ranking
– … And so much more!

“Keyword research is so important and undervalued. I don’t think you can truly know who you ideal avatar is unless you know how they search online.” ~ Phil Singleton

How To Think About SEO Content Silos – Advanced SEO Marketing Website Strategy

Highly organized content and intentional internal linking and lay the foundation for getting your website ranked for a desired keyword, terms or phrases. Since content silos are so important for your online marketing strategy, it is crucial that you get the organization correct the first time to do this.

Consider how a farmer processes and stores various grants throughout the year. Farmers organize their harvest of wheat, barley, oats, and other grants each year, and farmers do not mix different grants together.

But have each grain organized into specific silos based on that type of grain, you should consider your content themes in organizations in different types of siloing.

A website means grouping related pages together to establish themes based on keywords similar to how farmers use separate silos to store different types of grain.

SEO Marketers can silo a website to distinguish its various content themes and make clear to search engines what the site is about. Begin organizing your content into distinct content silos to see a big impact on how your content is right today.

Additional Resources:


Why Are Content Silos Important For SEO? Advanced SEO Marketing Website Strategy

Organizing content on your site into silos is an advanced technique for your SEO strategy. Using this approach for content organization and website architecture has a big impact on how search engines and humans interact with your website content.

Silos not only help human visitors navigate your site, they also help search engines index here information and help your pages rank for specific keywords.

Search engines require contextual cues about your website content. They want to know what your content is about, how it is structured, and where it is located on your site.

Content silos help with this effort by organizing content in a way that is similar to old school index cards at the library. Another reason content silos have an importance in SEO is that search engines award keyword relevancy and importance based on content and keywords contained in each page.

This means that by simply organizing your content into tightly grouped content silos, you will be able to signal the search engines, what your content is and help your readers consume your content.

Additional Resources:


The Advanced Guide To CONTENT WRITING | Bangla SEO Tutorial Part 5 | #CONTENT_WRITING

Why Technical SEO Is The Only Skill You Really Need | Technical SEO In Bangla part 1 |#Technical_SEO

The Advanced Guide To CONTENT WRITING | Bangla SEO Tutorial Part 5 | #CONTENT_WRITING

click here to get free instant access to the SEO Content Writing Cheat Sheet to learn how to write website content with good SEO.

How to write content for the website – To write website content that is found by Google and ranks in the search results, you need to follow a proven strategy. This starts with first understanding your audience and knowing their pain points and what they want.

To know how to write great content for your website or blog, you must start with finding a good keyword. The keyword will define what you will write about on your website page or blog post. It must have a decent volume of searches but at the same time, below competition so you can easily rank for it.

How to write content for your website:

1) Research a high volume, low competition longtail keyword
2) Make sure you have YOAST SEO installed
3) Include keyword in Title, H1, URL, Body, and Meta Description
4) Make sure your website content reads naturally and flows
5) Get social shares, likes and high authority & relevant backlinks

How to write great web content (copywriting tips):

1) Grab your reader’s attention with a powerful headline
2) Engage your audience with a “hook” to get them to read to the end
3) Cater to their needs/wants/pain points & add massive value
4) Have a call to action at the end for next steps

How to write website content with good SEO? You don’t have to be a “writer” to write good content for your website. You just need to follow a step-by-step system that works. When you watch this video on “how to write content for the website”, you’ll know exactly where and how to start.

Want to know how you should write your website content?
Then download the SEO Content Writing Cheat Sheet here:
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Plagiarism Checker Tool Free | Duplicate Content Checker SEO | Check Plagiarism Free

When publishing a content online- in a website or in blogs, it is important to check that the content must not be duplicate. A genuine and original content will help us gain value in terms of ranking and drive traffic. With the help of plagiarism checker tool, we can check the content for duplicity before publishing them online.

In this video tutorial, we have explained how to check the duplicate content for plagiarism with the help of free tools online.

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Content Marketing | Content writing service | ASEO MEDIA


The social media marketing and management service is designed to allow business owners to save tremendous time by confidently taking responsibility of your social media platforms off of your shoulders and implement tried and proven methods to optimize, increase brand awareness and engage with your clients. Having someone to take the time, expertise, research and proven efforts on your business profiles could mean the difference between you and your competitors.

Most business owners haven’t the time nor are versed with the back office of social media platforms. We dig deep, clear the clutter and tune your business pages. A handcrafted laser focused ad setup will be created from the back office of platforms such as Google, Facebook, Twitter LinkedIn, YouTube and other major social media platforms depending on which one is relevant for your niche. The method we use establishes strong brand recognition and presence online in Search Engines and Social Media. As a result, increase targeted traffic that converts into revenue.

The content we write is written as your company and is self-promotional and positive about you. It is keyword rich and includes researched hashtags that will help promote you across social media channels.
We prepare the content in advance. As such we do not get involved in any short lived promotions that you are offering but you are free to add these in yourself at your convenience.
The control panel is there for you to get involved with the really exciting part of social media, such as promoting events you attend, short lived price promotions, new product launches etc.
We are there in the background writing keyword rich content about your brand and company to ensure that your social media feeds are active and to demonstrate an authority in your field.
We also research the sector that you are in and write hints and tips, advice, facts, historical trivia and find links to useful websites that relate to your offering. This gives your readers plenty of content to share, ensuring that you are engaging with them every single day.

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SEO Hack: Duplicate Content Strategy

The best strategy for duplicate content.►Subscribe:
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0:05 It’s Neil Patel for another Q and A Thursday video. I’m here with Adam from

This week’s question is: “Hey, Neil. Great video as always. I have one doubt. When you use the same article from a blog on LinkedIn article or something else, does Google see it as suspicious, like duplicate content?”

0:25 Here’s the thing with duplicate content they don’t care so much about duplicate content, they more so care about the user experience. So if you’re just jacking someone’s content, and you’re just taking it word for word, and you’re not providing any other value, you’re not going to get penalized, you just won’t rank that high for that article.

2:10 A strategy that David invented for us, and this strategy worked really well, and we’re still doing this today, I used to take my blog content and put it all on LinkedIn verbatim, the introduction sells the rest of the article, and he always took the introduction and he put at the end of it: click to continue reading, and it drove traffic back to the website.

Not only, yes, but it’s also duplicate content, Google didn’t care. We still ranked well on Google, but we are generating traffic from LinkedIn, and more importantly, we’re generating conversions, right? Traffic without sales doesn’t matter.

3:00 Now if you’re releasing content on social media: videos, audio clips, and you’re just putting them on Instagram, Facebook, Youtube, LinkedIn, whatever it may be, put them everywhere. It doesn’t matter if the text is the same, the videos are the same. Even though there’s overlapping in audiences, you’ll find that you’ll get more viewership in general by just putting the same content everywhere.

3:30 We put our Youtube videos on Youtube, right, when you compress them, and you set them up, and you optimize them for us. We do Youtube, we do Facebook, and we do LinkedIn. And funny enough, Youtube does well, Facebook’s does well, but we’ve been getting more views, than anywhere else right now, on LinkedIn.

3:45 LinkedIn, even though we have fewer followers on LinkedIn, they lack video content, so they’re pushing it harder than any other channel, and they’re doing free marketing for us. So make sure you’re pushing out your content everywhere. Social media doesn’t matter on duplicates.

4:00 Now if you want to take that same video and audio content that you put on social media sites on your website, like neilpatel.com, yes, you’ll get engagement, but you probably won’t get as much engagement as you will from the social sites, and you’ll find that the video content that you put out on your website and the audio content that you put on your website, even if you add in the transcriptions on your site, it won’t get much Google love.

5:00 I create videos for both my companies, put it on Youtube, and then we have a writer take the main points of that and extrapolate it, and make a different article and a longer article for SEO. Curious, would that make sense to do?

That works well. I don’t know if you’re doing this, but I would do that plus take the video format and embed it into the articles.

5:50 By adding your videos to your website, your time on site increases, your user metrics go up, and you’ll find that your overall Google rankings will increase, but the key is not to just have videos on your site, it’s text, as Adam was mentioning, and embed the videos, so that that way people watch videos on your website plus read the text, the time on site increases, user metrics go up, which overall increases your rankings for your whole site.

So thank you guys for watching. If you like it, make sure you subscribe, share the video. If you have a question for next week, leave a comment below, we may answer it.

We may answer it in another Q and A Thursday video or worse case, we’ll at least, or I’ll at least respond to your comment and answer the question.

SEO DIY: the 3 main parts of it – SEO Tips for business owners

Code, content and backlinks.

Today you will learn about these “3 sides of the SEO triangle” and what you can do to improve them on your own as a business owner.

Please, let me know in the comments if you liked it, if everything makes sense, if you’d like me to explain anything more in-depth. Your feedback is precious to me!

And if you’d like to read a bit more about these topics, you can find a plenty of FREE Tutorials and Guides here

Video and Social Media Marketing for Professionals Book on Amazon

– Video and Social Media Marketing for Professionals Book on Amazon. Learn the Top 20 Ways to Increase Local and Internet Traffic. Video and Social Media marketing are a must if you own a business today. In this book, Jenn Foster answers the frequently asked questions about what you need to do for your business in today’s world of internet marketing. Video and social media marketing are a much sought after service today by a lot of major companies. For almost a decade, Jenn Foster has been an internet marketing consultant that helps business professionals manage their local and internet traffic. In this book, Jenn talks about combining different marketing tactics, like social media marketing, video marketing, mobile marketing, and local marketing to increase Internet and Local Traffic.
Frequently Asked Questions are:
FAQ #1: Why Do You Need Video Marketing?
FAQ #2: How Can I Increase Local Traffic by using Lead Capture Pages?
FAQ #3: How Can I Use Social Media and Video Marketing to Increase My Profits?
FAQ #4: How Do I Leverage Social Media and Video Marketing to My Offline Business?
FAQ #5: What Social Media Platforms Do I Need to Be On for My Business?
FAQ #6: What is Mobile Marketing?
FAQ #7: How Do I Improve My Website’s Format to Increase my Profits?
FAQ #8: Why Does Your Business need Video?
FAQ #9: What is a Video Card Brochure?
FAQ #10: Should I Hire a Videographer or Shoot My Own Video?
FAQ #11: What Topics Should I Use in Video?
FAQ #12: How Long Should My Video Be?
FAQ #13: How Do I Use SEO to Optimize my Online Videos?
FAQ #14: How do I integrate Video Into My Online Marketing Campaign?
FAQ #15: How Do I Get People to Watch My Videos?
FAQ #16: Should I be Uploading Videos on YouTube or my Website?
FAQ #17: How do I Create Videos that will Keep My Audience Engaged?
FAQ #18: How Can I Make Sure that the Right People Watch My Videos?
FAQ #19: How Do I Keep My Video Content Relevant?
FAQ #20: How Do I Use Video in Email?

New Content On The Way

Founded in 2017, SS MEDIA PRODUCTION LLC consists of longterm experts in social media marketing, photography & cinematography, and web design. We dedicate our time striving to ensure our clients are always happy and fully-satisfied. Let us lead you towards success by providing the best products and services.

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