Tag - digital marketing company

digital marketing 101, digital marketing overview, basics, and best practices



digital marketing 101, digital marketing overview, basics, and best practices. Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

The reality is, people spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be.

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.

Enter digital marketing — in other words, any form of marketing that exists online.
Click here to download our free guide to digital marketing fundamentals.

At HubSpot, we talk a lot about inbound marketing as a really effective way to attract, convert, close, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing.

Whilst a seasoned inbound marketer might say inbound marketing and digital marketing are virtually the same thing, there are some minor differences. And after having conversations with marketers and business owners in the U.S., U.K., Asia, Australia, and New Zealand, I’ve learned a lot about how those small differences are being observed across the world.
So What Exactly is Digital Marketing?

From your website itself to your online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.

Here’s a quick rundown of some of the most common assets and tactics:
Assets

website
Blog posts
Ebooks and whitepapers
Infographics
Interactive tools
Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
Earned online coverage (PR, social media, and reviews)
Online brochures and lookbooks
Branding assets (logos, fonts, etc.)

Tactics
Search Engine Optimization (SEO)

The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.
Content Marketing

The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers.
Inbound Marketing

Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content.
Social Media Marketing

The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.
Pay-Per-Click (PPC)

A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.
Affiliate Marketing

A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.
Native Advertising

Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’ — for example, Facebook advertising and Instagram advertising.
Marketing Automation

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.
Email Marketing

Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website.
Online PR

Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space.

ProFlo HVAC Promo | IDG Advertising



‣ PROFLO HVAC PROMO
‣ Website

I N F O R M A T I O N:

ProFlo HVAC is the answer to all plumbing and HVAC needs in Temecula, California.

S O C I A L:

Facebook:
Instagram:
Twitter:
Yelp:
LinkedIn:

M U S I C:

We Are One by Vexento

Music provided by Audio Library

A B O U T:
IDG Advertising is a full service digital marketing agency located in Orange, California. We believe in merging the old world with the new. We love learning how to use all that the digital world has to offer when it comes to design, branding, and representing your business. We like to try new things, and push the envelope. Technology changes everyday but there’s one thing that will remain the same at IDG and that is the fact that we are real people. You will never receive an automated message from our phone lines. You will never visit an empty building. We are social. We are approachable. We are breathing, thinking human beings with real ideas. We are here to help connect that digital aspect to your real consumers. We are here for you.

S E R V I C E S:

Web Design
Search Engine Optimization
Social Media Management
Reputation Management
Print & Graphic Design
Email Marketing
Photo & Video Services

C O N T A C T:

Phone – 714.221.4377
Email – info@idgadvertising.com
Address: 1912 West Business Center Drive
Orange, CA 92867

SKY BLU | IDG Advertising



‣ SKY BLU
‣ Website

I N F O R M A T I O N:

Sky Blu is the perfect foaming product for all vehicle detailing needs.

S O C I A L:

Facebook:
Instagram:
Twitter:
Yelp:
LinkedIn:

M U S I C:

We Are One by Vexento

Music provided by Audio Library

A B O U T:
IDG Advertising is a full service digital marketing agency located in Orange, California. We believe in merging the old world with the new. We love learning how to use all that the digital world has to offer when it comes to design, branding, and representing your business. We like to try new things, and push the envelope. Technology changes everyday but there’s one thing that will remain the same at IDG and that is the fact that we are real people. You will never receive an automated message from our phone lines. You will never visit an empty building. We are social. We are approachable. We are breathing, thinking human beings with real ideas. We are here to help connect that digital aspect to your real consumers. We are here for you.

S E R V I C E S:

Web Design
Search Engine Optimization
Social Media Management
Reputation Management
Print & Graphic Design
Email Marketing
Photo & Video Services

C O N T A C T:

Phone – 714.221.4377
Email – info@idgadvertising.com
Address: 1912 West Business Center Drive
Orange, CA 92867

PPCChamp Client Review – Simranjeet Kaur ( Admin Head at IELTSLearning.in)



On viewing the review of our valuable client, Simranjeet Kaur, theAdmin Head at IELTS Learning, we came to know that our efforts have actually worked. They provide courses such as IELTS, spoken English, PTE, Personality Development, Life skills and much more. To know more about them – visit:

She said that our creative marketing strategies have helped them secure a higher position in the market. They have hired PPCChamp team to handle their digital strategies. She speaks about how digital marketing through PPCChamp company enables them to see a steady growth in the number of students joining them than before.

PPCChamp is a digital marketing company that helps local businesses, national brands, and agencies grow their businesses online. We provide top quality services such as SEO, SMO, PPC, web development, web design and content management.

For more details visit:www.ppcchamp.in, info@ppcchamp.com

Aiming Solutions | Best Digital Marketing & Web Development Company



Aiming Solutions is a Best Website Development & Digital Marketing Company based in Delhi, India. Our authentic and transparent Digital Marketing work speaks for itself. We deliver a professional, passionate & tailored service to each and every one of our clients, big or small, based in India or abroad. We strongly believe that there is no merit in a ‘one-size-fits-all’ approach to SEO or SEM. Our Digital Marketing methods are innovative and always anticipate the intent of our customers and search engines.

Social Media Link:

Facebook: www.facebook.com/aimingsolutions
Google+: www.plus.google.com/u/0/+AimingSolutions
Instagram: www.instagram.com/aimingsolutions
LinkedIn: www.linkedin.com/company/aimingsolutions
Twitter: www.twitter.com/aimingsolutions

Contact Us:

Aiming Solutions
Dwarka Sector-19, New Delhi 110071
Mobile: +91 9991775735
Mail: info@aimingsolution.com
Website: www.aimingsolution.com

Digital Marketers India: First Anniversary: Journey of Digital Marketing Agency in One Year



Digital Marketers India is an India based Digital Marketing Company. It’s 1st anniversary of this full service digital marketing agency and this video shares the achievements and journey of this company in the past 1 year. This India digital marketing company catered 25+ clients belonging to diversified industry verticals based out of 7 different companies such as USA, UK, India, Canada, Dubai, Denmark, and more. The company offers a wide range of services such as SEO, SMO, SMM, PPC, Content Writing, Graphics Design, Consultancy and more. The video shares the vision and mission of the company in upcoming years and showing gratitude to clients, team and well wishers.

Bizluk | Digital Marketing Agency | SEO | Website Design | online marketing MI | Email Marketing |



Bizluk digital marketing agency is a full-service, small business marketing agency that uses a variety of online marketing strategies to enhance businesses’ online image, generate leads and make businesses bloom .. subscribe Now

| Call: 313-564-9863 | hello@bizluk.com

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Everyday 1 Hour Search engine optimization ✔
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Website Marketing analysis daily report ✔
Website Maintenance and Test Health ✔
Build Android and iPhone apps and update ✔
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