Tag - digital marketing

SEO – Off Page Optimization Techniques – Live Class



Off-page SEO explains techniques which may be exercised to enhance the position of a website in the search engine.

People things off-page SEO is only link building, but it’s not just that.

SEO is the word used to define a set of methods that aim in optimizing a site for search engines.

SEO is significant not just for getting high-quality traffic from search engines, but it is also a means to enhance the user-friendliness of your website and increase its authenticity.

Search engines are using complex algorithms to decide which pages to include in their indexing and the sequence they reveal these pages in the search results.

Search engine optimization is the way to talk’ to search engines in a language they could understand and provide them with more info about your website.

SEO has two significant components, On Page and Off Page SEO.

Unlike On- page SEO, Off-page SEO refers to actions you can perform beyond the bounds of your site.

We’ll examine these in more details below, but first, allow me to explain the importance and advantages of off-page SEO.

Google has been trying for decades to identify a way to return the best results to the searcher.

To accomplish this, they take into consideration the on-site search engine optimization variables (described above), a few other quality variables and off-page SEO.

A website that’s high quality and use is much more likely to have references (links) from other sites; it’s more likely to possess mentions on social media (Facebook enjoys, tweets, Pins, +1’s, etc.) and it’s more likely to be bookmarked and shared among communities of like-minded users.

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5 Clever Hacks to SKYROCKET Your Mobile Organic Search Traffic



More people are using Google on mobile phones than on desktop computers. ►Subscribe: to learn more secret SEO tips.
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0:30 Today I’m going to share with you how to generate more search traffic from mobile devices.

1:00 #1 Tip to Skyrocket Mobile Organic Search Traffic
The first tip I have for you guys when it comes to optimizing your site for a mobile search is creating a responsive design.

1:30 #2 Tip to Skyrocket Mobile Organic Search Traffic
The second tip I have for you is to make sure your website loads super fast. I don’t care if someone has an LTE phone or it’s 4G, or 50G comes out; still, you could be in an area that doesn’t have the best reception, so it takes longer to load web pages and other websites or web apps.

2:15 #3 Tip to Skyrocket Mobile Organic Search Traffic
The third tip I have for you and this kind of goes with making sure your website loads fast is leveraging the Google AMP framework. The Google AMP or the A-M-P structure ensures that your website is super user-friendly for mobile devices.

3:20 #4 Tip to Skyrocket Mobile Organic Search Traffic
The next tip I have for you is to make sure your header image is small. If your header’s large, mobile devices aren’t that big of a screen.

3:30 #5 Tip to Skyrocket Mobile Organic Search Traffic
The last tip I have for you because Google has a mobile-first index, you want to make sure you’re showing them everything.

How to drive traffic your website with google plus 2018



Digital Marketing Certification Training – How to drive traffic your website with google plus 2018 tutorials by digitalrakesh

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Digital Marketing Certification Course Madhapur, Hyderabad

Digital Marketing is the promotion or the marketing of a product, service or a brand digitally, majorly the Internet Marketing.
Certificate Training Course in Digital Marketing is a digital marketing training Course in Madhapur. Hyderabad Along With Real-time Project And Intenship, You will be learning all aspects of digital marketing Course including Website Architecture, Search Engine Optimization (SEO), Social Media Optimization (SMO)Social Media Marketing (SMM), Search Engine Marketing (SEM), Email Marketing, YouTube Marketing, Webmaster , Analytics and More.
Rakesh Tech Solutions is one of the Digital Marketing Training Institute (SEO, SEM , SMO and SMM) Class Room and Online, which is located in Madhapur, Somajiguda, Hyderabad, Hanamkonda And Warangal
Digital Marketing Introduction
What is Digital Marketing?
Why Digital Marketing?
Digital Marketing platforms?
Types of Digital Marketing – Organic & Paid

Course Content –
Website Architecture
Domain Booking
Web Hosting Purchase
Integrations

Website Creations –
Blogger
Wordpress –

Keyword Selection Strategies
Keywords Selection
Competitors Analysis
Initial Analysis

Search Engine Optimization (SEO)
What is SEO?

On Page Optimization
Title Tag
Meta Description
Meta Tags
Canonical form
Alt Tag
Anchor Text
Header Tag
Robots.txt
Xml Sitemap
Redirections ( 301, 302)
403 Forbidden
404 File Not Found
Webmaster
Google Analytics

Offpage Optimization

Search Engine Submissions
Backlink Submission
Social Bookmarkings
Classified Submissions
Article Submissions
Content Marketing (PPT / PDf)
Image Marketing
Video Marketing
Video Strategy
Question And Answers

Social Media Optimization (SMO)
Google+
Set-up and usage
Company profile
Collection Creations
Communites Creations
Promotions
Events Creations

Facebook
Profile Creations
Creating groups and pages
Tips and Guides
Posts
Events Creations
Integration

Twitter
Set-up and usage
Tips
Promoted Tweets
Integrations

LinkedIn
Profile Creations
Company Page Creations
Tips and Guides
Linkedin posts
Linkedin promotions
Linkedin Groups
Integrations

Instagram
VK

Search Engine Marketing (SEM)
Google Adwords
Search Advertising
Display Advertising
Mobile Advertising
Video Advertising
Shopping Advertising
Google Adwords Express
Bing Ads

Social Media Marketing (SMM)
Facebook
Sing up
Payments Methods
Paid Promotion
Ads
Contests

Twitter

Set-up and usage
Tips
Promoted Tweets
Video Marketing
App Promotions

LinkedIn
Profile Creations
Company Page Creations
Tips and Guides
Linkedin posts
Linkedin promotions
LinkedIn Paid Campaigns

Email Marketing
Creating e-mailers
Tracking emailers
Create Template
Reporting
Mobile App Promotions

Earning Types
Google Adsense
Affiliate Marketing

Course –
Duration – 40 Days
Internship – 3 Months
Rakesh Tech Solutions is one of the IT Institutions for Digital Marketing Training (SEO, SEM , SMO and SMM) Class Room and Online, which is located in Hyderabad, Hanamkonda, Warangal And More Places
Class Room Training – Ameerpet , Madhapur
Online Training – Hyderabad , Warangal , KarimNagar, Godavarikani And More

More Details –

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Mail – rakeshseohyd@gmail.com
info@rakeshtechsolutions.com
skype id – rakeshk5532
Call – +91 – 8801455157

Marketing Techniques: How to Build Up Your Brand’s Online Presence (2018)



What better way to get your business website in front of your core audience than with digital marketing techniques? Today’s consumers are all on the web, which requires every business to have a presence here. If you don’t already have one, then you’re light years behind your competition.

What’s great about using online marketing techniques is that you can quickly and easily target your customer base and boost your sales. It’s the single most effective way to get positive results without spending hundreds of thousands of dollars.

If you’ve been in business for a while, you know that traditional forms of advertising are overpriced and outdated. There’s no need to rely on sources like television, radio, and magazines any longer. Now, you have a better means to reach your audience.

In this video, we’ll go over marketing techniques you can use to boost your brand’s visibility. Watch now to get started putting together your new marketing scheme!

If you’d like to learn more, check out the link below:

Video Script:

Your Website
The cornerstone of your internet presence: your website and your digital communication methods.

Your website acts as two things for you in the world of digital marketing techniques: a landing page for details about your business, and your platform for content marketing. We’ll get into content marketing later. For now, let’s focus on how to market your website the best you can.

Search engine optimizing your website is key to good marketing techniques.

First, make sure your URL is straightforward and easy to remember.

When designing your pages, be sure to name them all, create descriptions for them, and include metadata.

When writing content for your site, don’t forget to use anchor links!
For instance, if you have a shop, you can link to that shop in your content conversationally.

Email Marketing
Email marketing is used by 82% of companies today. Are you among them?

It’s a surefire way to turn leads into customers and keep customers loyal.

The most important thing about email marketing is making sure you’re providing good content to those on your mailing list. Give them a great reason to become and remain a subscriber.

Local SEO
Local SEO is the practice of optimizing your website for your local consumer base. This is super helpful for businesses like restaurants that run brick and mortar storefronts.

The first line of local SEO is making sure your website is 100% accurate in terms of your business address, contact information, and hours of operation.

Be sure to engage with your reviewers, showing that you’re a business who cares about your customers’ experiences.

Content Marketing Techniques
Curating a blog on your site is one of the best ways to land organic traffic. That organic traffic turns into a lead, which then turns into a customer.

So what kind of content should you share? If you write explicitly about why the customer should choose your butcher shop, it seems inauthentic and doesn’t really help the customer.

Instead, you should assess your target customer base and write content that resonates with their wants and needs.

Social Media Marketing Techniques
Today’s consumers don’t want to feel sold to, they don’t rely on a brand’s reputation, and they’re more than willing to do their own research before buying.

So how do you market to this intelligent consumer? How do you get your brand out there without seeming like you’re trying too hard?

Answer: social media. It’s a great way to engage customers on an even playing field, so they feel more comfortable with you.

The key is to be active, engage your audience and connect with influencers to help extend your reach.

In 2018, digital marketing techniques have long replaced advertising as the key to driving new customers and retaining your current ones.

Are you set up for success in today’s digital marketplace?

If not, get in touch with us to help grow your business’s visibility. Visit our site today to learn more!

If you enjoyed this video, don’t forget to like, comment, and subscribe!

Also, check out these videos:
Best Online Advertising Tips: How to Get Results (2018)

Social Media Management Tips: How to Market Your Business Online in 2018

The Best Research Tool in 2018: Ahrefs vs Moz vs SEMrush

Creating a Marketing Campaign: Quick Guide to Local SEO in 2018

How to Start a Personal Blog: Simple Beginner Tips (2018)

Rich Snippets: Everything You Need to Know

Reputation Management: How to Maintain a Positive Brand Image



As a business owner, you know how important reputation management is. It’s the key to growing and maintaining trust. In today’s digital age, there’s nothing easier to lose than trust from the consumer.

That’s because the web makes it easy for us to see the flaws in brands. If you’re not actively engaging in reputation management, then you’re setting yourself up to fail. The web is a friend and a foe to businesses, which is why it’s essential to use it to your benefit.

You can do this easily with the help of an SEO professional. It’s important to note that a lot of online reputation management has to do with search engine optimization. In this video, you’ll see different methods you can use to maintain a good image and turnaround negativity in your favor.

This video is a must-watch if you’re a business looking to gain control of your brand reputation in the digital world!

If you’d like to learn more, check out the link below:

Video Script:

ADMIT YOUR MISTAKES
You can’t control what customers say about your brand. However, you can control your response.

Often, reaching out directly to the person who made the online comment and openly admitting an error occurred is enough to make people give you a second chance.

Tell them how you plan to rectify the situation. Doing this publicly shows everyone your business is customer-oriented.

PROTECT ASSOCIATES
People are researching more about a company than just reviews and stats. They’re researching those who are involved in the company as well.

To protect everyone in your brand, develop a strong social media presence for all founders, owners, and executives.

While you may think that not having an online presence protects you, it’s not true. Instead, it can leave you wide open for anyone looking to defame you.

Make sure each executive has a dedicated bio page on your company website. It will rank in the top search results for their name.

BUILD RELATIONSHIPS
Much of managing your reputation has to do with how many people believe what is being said about you.

Create a brand people love and respond positively to and it’s possible to weather nearly any storm you encounter.

Think about the celebrities who effectively manage their reputation online. No matter how many times someone like Charlie Sheen messes up, he tends to walk away with his reputation unscathed.

Keep reaching out to your fans, followers, and customers to let them do the fighting for you. It’s easier to manage your reputation when others feel connected to you and feel the need to defend you.

LISTEN TO FEEDBACK
Sometimes, negative feedback is what a business needs to hear.

Without constructive criticism, you can’t improve.

If you’re getting the same type of online complaints or bad reviews, it’s time to consider that there are some weaknesses in your current process that need addressing.

Devise a creative way to give customers what they want without creating any further friction.

MONITOR ONLINE ACTIVITY
Monitoring online activity helps you understand what other people think about your organization.

Google and Yahoo both allow you to sign up to receive alerts. You can create a new alert for your business, certain keywords, and for any top executives.

You should also create a search for your brand, any handles and usernames, and any products you sell.

ASK FOR REVIEWS
Be proactive and start asking your customers to leave reviews.
A whopping 84% of online shoppers say they trust the reviews other people leave. About the same number do an online search before they make a purchase.

Have a page built on your website so your customers can easily leave reviews for your products and/or services.

Set up an email to ask your customers to leave reviews on Google.

The more sites where there’s an opportunity for your business to receive a review, the better visibility your business receives.

If you enjoyed this video, don’t forget to like, comment, and subscribe!

Also, check out these videos:
Best Online Advertising Tips: How to Get Results (2018)

Social Media Management Tips: How to Market Your Business Online in 2018

The Best Research Tool in 2018: Ahrefs vs Moz vs SEMrush

Creating a Marketing Campaign: Quick Guide to Local SEO in 2018

How to Start a Personal Blog: Simple Beginner Tips (2018)

Rich Snippets: Everything You Need to Know

JP 360 Solutions Digital Marketing Agency – Providing Digital Solutions to Help Your Business Grow



– Let us help you grow your business!

When it comes to providing digital business solutions to businesses,
Nobody does it like we do!

Here at JP360Solutions, we take pride in helping businesses grow by utilizing online marketing solutions to bring in more traffic and customers to their website or local stores.

Nowadays, Marketing your business online can make a big difference in growing & expanding your business. So as a business owner, if you’re not marketing your products or services online, you’re leaving money on the table & missing out on giving your business the online presence it deserves!

Luckily for you, this is where we come in! As a forward thinking digital marketing agency, our specialty lies in helping you get more traffic, more sales, increased conversions & competitive
advantage.

By leveraging 21st century digital marketing solutions,
We can help put your business in front of relevant high paying customers!

Visit to receive free video analysis of your website, product or services, and see how JP360Solutions can help you receive more online traffic & customers.

List of our services:
Digital Marketing
Online Marketing
Online and Offline Branding
Search Engine Optimization(SEO)
E-commerce Store Development
Custom Website Design
Amazon Product Listing SEO
Local Search SEO
Online Reputation Management
App Development
Social Media Marketing
Email Marketing
Pay Per Click (PPC) Advertising

Check us Out!
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How to upload video on website with seo title and description 2018



Digital Marketing Certification Training – How to upload video on website with seo title and description 2018 tutorials by digitalrakesh

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+91 – 8801455157

Digital Marketing Certification Course Madhapur, Hyderabad

Digital Marketing is the promotion or the marketing of a product, service or a brand digitally, majorly the Internet Marketing.
Certificate Training Course in Digital Marketing is a digital marketing training Course in Madhapur. Hyderabad Along With Real-time Project And Intenship, You will be learning all aspects of digital marketing Course including Website Architecture, Search Engine Optimization (SEO), Social Media Optimization (SMO)Social Media Marketing (SMM), Search Engine Marketing (SEM), Email Marketing, YouTube Marketing, Webmaster , Analytics and More.
Rakesh Tech Solutions is one of the Digital Marketing Training Institute (SEO, SEM , SMO and SMM) Class Room and Online, which is located in Madhapur, Somajiguda, Hyderabad, Hanamkonda And Warangal
Digital Marketing Introduction
What is Digital Marketing?
Why Digital Marketing?
Digital Marketing platforms?
Types of Digital Marketing – Organic & Paid

Course Content –
Website Architecture
Domain Booking
Web Hosting Purchase
Integrations

Website Creations –
Blogger
Wordpress –

Keyword Selection Strategies
Keywords Selection
Competitors Analysis
Initial Analysis

Search Engine Optimization (SEO)
What is SEO?

On Page Optimization
Title Tag
Meta Description
Meta Tags
Canonical form
Alt Tag
Anchor Text
Header Tag
Robots.txt
Xml Sitemap
Redirections ( 301, 302)
403 Forbidden
404 File Not Found
Webmaster
Google Analytics

Offpage Optimization

Search Engine Submissions
Backlink Submission
Social Bookmarkings
Classified Submissions
Article Submissions
Content Marketing (PPT / PDf)
Image Marketing
Video Marketing
Video Strategy
Question And Answers

Social Media Optimization (SMO)
Google+
Set-up and usage
Company profile
Collection Creations
Communites Creations
Promotions
Events Creations

Facebook
Profile Creations
Creating groups and pages
Tips and Guides
Posts
Events Creations
Integration

Twitter
Set-up and usage
Tips
Promoted Tweets
Integrations

LinkedIn
Profile Creations
Company Page Creations
Tips and Guides
Linkedin posts
Linkedin promotions
Linkedin Groups
Integrations

Instagram
VK

Search Engine Marketing (SEM)
Google Adwords
Search Advertising
Display Advertising
Mobile Advertising
Video Advertising
Shopping Advertising
Google Adwords Express
Bing Ads

Social Media Marketing (SMM)
Facebook
Sing up
Payments Methods
Paid Promotion
Ads
Contests

Twitter

Set-up and usage
Tips
Promoted Tweets
Video Marketing
App Promotions

LinkedIn
Profile Creations
Company Page Creations
Tips and Guides
Linkedin posts
Linkedin promotions
LinkedIn Paid Campaigns

Email Marketing
Creating e-mailers
Tracking emailers
Create Template
Reporting
Mobile App Promotions

Earning Types
Google Adsense
Affiliate Marketing

Course –
Duration – 40 Days
Internship – 3 Months
Rakesh Tech Solutions is one of the IT Institutions for Digital Marketing Training (SEO, SEM , SMO and SMM) Class Room and Online, which is located in Hyderabad, Hanamkonda, Warangal And More Places
Class Room Training – Ameerpet , Madhapur
Online Training – Hyderabad , Warangal , KarimNagar, Godavarikani And More

More Details –

videos-
Mail – rakeshseohyd@gmail.com
info@rakeshtechsolutions.com
skype id – rakeshk5532
Call – +91 – 8801455157

How to increase Your blog/Website Ranking on Google | Best SEO Tools For 2018 { hindi }



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How to increase Your blog/Website Ranking on Google | Best SEO Tools For 2018

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digital marketing 101, digital marketing overview, basics, and best practices



digital marketing 101, digital marketing overview, basics, and best practices. Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

The reality is, people spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be.

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.

Enter digital marketing — in other words, any form of marketing that exists online.
Click here to download our free guide to digital marketing fundamentals.

At HubSpot, we talk a lot about inbound marketing as a really effective way to attract, convert, close, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing.

Whilst a seasoned inbound marketer might say inbound marketing and digital marketing are virtually the same thing, there are some minor differences. And after having conversations with marketers and business owners in the U.S., U.K., Asia, Australia, and New Zealand, I’ve learned a lot about how those small differences are being observed across the world.
So What Exactly is Digital Marketing?

From your website itself to your online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.

Here’s a quick rundown of some of the most common assets and tactics:
Assets

website
Blog posts
Ebooks and whitepapers
Infographics
Interactive tools
Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
Earned online coverage (PR, social media, and reviews)
Online brochures and lookbooks
Branding assets (logos, fonts, etc.)

Tactics
Search Engine Optimization (SEO)

The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.
Content Marketing

The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers.
Inbound Marketing

Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content.
Social Media Marketing

The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.
Pay-Per-Click (PPC)

A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.
Affiliate Marketing

A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.
Native Advertising

Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’ — for example, Facebook advertising and Instagram advertising.
Marketing Automation

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.
Email Marketing

Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website.
Online PR

Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space.

The Giant Speed Benchmark: Your Emotional Support Dog | Search Elite SEO Conference



We all know that mobile speed matters for user behaviour, conversion and is an important ranking factor; but what do we need to do? Which metrics really matter and how much time and effort should we assign to this?

Because data without context is useless, in this session Nichola Stott gives you an introduction to speed and performance metrics for standard mobile configs, then she reviews the UK’s top 5,000 websites by sector, looking at the benchmark timings across key measurements (TTFB, RenderStart, VC, FL ). This will help give you the confidence and support required to understand “how fast is fast?”

Slides:

Who is Nichola Stott?

Nichola Stott – – is a go-to expert on all things SEO. Following a position as Head of UK Search Partners at Yahoo!, she founded her own agency called Erudite – – in 2010 and has since helped a plethora of cross-industry international clients increase their revenue through Search.

Nichola’s professional recognition includes being named in the BIMA Hot 100 Digital People, winning Best Use of Search at both the UK Search Awards and Wirehive Awards and co-authoring books including Econsultancy’s SEO Best Practice Guide and Hit me! How to Get Your Small Business to Punch its Weight Online.

What is Search Elite?

Search marketing continues to be the biggest and most powerful form of digital marketing. Search Elite is a conference designed exclusively for experienced search marketers. All the sessions are fast-paced, Q&A-packed, always informative and delivering the most forward-thinking digital strategies and tactics.

This article was originally published on