Tag - global

How to win with featured snippets | International SEO

If you’re interested in finding out more on this topic, you can read our free guide on how to be featured in Google’s answer box here:

Izzi Smith, SEO Manager at Sixt, talks about featured snippets and how to make the most of them.

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(00:28) Why should businesses be thinking about featured snippets? Why are featured snippets so important for SEO?

(01:14) Some queries and some types of content are more suited to appearing in featured snippets than others. Where should you start when trying to determine which webpages or types of content to focus on optimising for featured snippets?

(02:56) One concern that some businesses have regarding featured snippets is that if they give people the answer in the search results, then these people are not going to visit the website. This is a problem because the purpose of websites is to get people to visit them and generate conversions. How can businesses use featured snippets without them stopping all their website traffic?

(04:02) What about the actual content itself that goes into the featured snippet? What do you need to be doing differently on your webpages to inform the search engines that this content could work well in a featured snippet?

(05:12) Position zero is a coveted spot! There is only one featured snippet for every keyword so it is quite competitive. What can people do to ensure they have an edge over their competitors and end up in position zero?

(06:44) What about if you’re doing this on an international scale, targeting different countries and different languages? Have you seen any differences in the way featured snippets work internationally?

(08:08) Sixt has seen good results with featured snippets. What kind of success rate have you seen and what impact has it had on your business and conversions?

(09:58) How can you track whether you are appearing in featured snippets?

(11:19) What are your top tips for businesses wanting to optimise for featured snippets?

My Secret Strategies For Global Brand Expansion

Take your brand to the next level with a strategy to expand overseas. ►►Subscribe here to learn more of my secret SEO tips:
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Neil, you’ve been expanding your online marketing brand globally into Brazil. What don’t you just tell us a little bit about how that’s going?

It’s been going well. Brazil’s done well.

Funny enough, because there’s no competition in the currency exchange and we have this global brand expansion model where we don’t bring the money back into the US, and we just dump it all back into growth and the people who are local, we found that our revenue growth is just skyrocketing.

There’s just people looking for solutions, but no one’s offering them anything because people don’t want to expand into places like Brazil when there are recessions.

But it’s going well. Within 12 months of creating the business, we hit over $100,000 a month in profit, within 12 months.

When I went to Brazil, no one knew who I was, but there was no competition. Everyone was like, oh, this is amazing!

This American or this gringo’s coming, and look what he’s teaching us. This sounds cool.

I would give a lecture at a conference. I gave a lecture at a conference called RD Summit in Florianopolis, Brazil.

The microphone and the audio, everything was messed up. Speaking to 5,000 people, and most of them don’t speak English. 96 plus percent of Brazil doesn’t speak English.

So they have headsets in. People can’t understand me because my mic’s going out, and we people are like, we love your speech.

Thank you for coming. We want to do business even though most of the audience couldn’t hear what I was saying because the microphone was out. A lot of times, the translators, because they don’t know marketing, they’re not getting the full message because there are some semantics and some issues.

They don’t understand what link building is or how to explain it. You can’t just do a literal translation, right? You have to adjust it to the audience.

But we’re still growing. There’s just no competition with our global brand expansion right now. I think my ad agency in Brazil within a few years can hit $10 million a year, which isn’t too shabby just for being in Brazil. There’s so much potential there.

What’s your process for finding operators? As you keep expanding internationally, you’re delegating a lot of the work and responsibility.

I overpay, but I make people work for it before I overpay. I’ll hit people up, and I’ll go on LinkedIn and try to find people, or I’ll just put out ads everywhere.

I’ll expect people to work for free or dirt cheap for the first 30 to 60 days or even 90 days. Once they prove it or prove to me that they can do well, I’ll pay them way more than they can get anywhere else, and then it’s their job to expand, grow and figure things out.

But I’m looking for people who can just figure things out on their own and are scrappy and creative. I’m not looking for that Harvard graduate.

I’m not looking for that person who got perfect on their SATs. I’m looking for that person who didn’t grow up with money. They always had to fight the good fight and figure out creative ways to succeed or put food on the table.

I’m looking for that person who doesn’t give up and is willing to do whatever, as long as they’re following the laws and not doing anything unethical, to just go out there and figure out how to make things happen.

I’m looking for people who believe in the longterm vision and believe in people.

I learned this from Richard Branson. He and I were speaking at a conference together, and he told me one piece of advice that resonated with me: you can’t build a company without the people.

It’s not the idea. It’s not the concept. It’s the people and the team that makes a company.

Find the right people. Pay whatever it is to get them because, without them, you won’t have a big enough operation, and that’s what people forget.

And for all of you that are watching or listening, don’t forget, when you start making money, it’s not about just pocketing it, buying the biggest home or doing well.

Don’t forget about the people who got you where you are today or who helped you get there. Take care of them because when you’re struggling, because things always don’t go up, there’s recessions, market crashes, companies go in and out.

A competitor who’s crazy like me may be offering your product or service for free tomorrow, which can screw up your revenue.

But the people that you invested in that had your back will be there during your down times.

So invest in them, and don’t be greedy and feel that you deserve all the profit. Everyone on the team should be rewarded because they helped you get to where you are today.

Tips For Rolling Out An International Mobile Site | International SEO

If you’re interested in finding out more on international SEO, check out a selection of our guides and videos on the subject here:

Liang Chen from RS Components joins us to discuss the SEO secrets behind launching a successful mobile site. We talk about the various SEO tactics that can be used to make sure that your site is visible in mobile results and the different ways in which a mobile presence can be achieved. Liang also talks about the different attributes from different search engines that have to be considered to be successful on a global level.

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(00:20) A global mobile website rollout is something you’ve done recently at RS Components. What was the reason for doing that?
(01:11) What criteria did you take into account when deciding how to structure your mobile website?
(02:18) Once you decided on your approach and are starting to build your mobile website, what are the main things to ensure you get right?
(03:18) You have to make sure that Google knows which version of your website is for desktop and which version is for mobile. How do you do that?
(04:16) When you are rolling a mobile website out globally, you need to take into considering more search engines than just Google. What extra things do you need to think about when you’re targeting other search engines like Baidu or Yandex?
(05:36) With any rollout, the key is to not cause any disruption to your website and your users. What steps can you put in place to make the rollout process as quick and efficient as possible?
(07:24) How quickly do you see results from a global mobile website rollout?
(08:25) On an ongoing basis, once you’ve rolled out your global website and it’s live, what do you need to keep on top of it and make sure that it continues to perform properly?

If you’re interested in finding out more on international SEO, check out a selection of our guides and videos on the subject here:

Emery EPS – Global SEO Leader | Search Engine Optimization Services for Local SEO & National SEO

Emery EPS – Global SEO Leader | Search Engine Optimization Services for Local City SEO, National SEO and Global SEO Domination

Hello this is Michael Emery, the owner of Emery EPS – a full service premium SEO company.

If you need to promote your business products or services then you need to enhance your visibility online. This is a very complicated and challenging thing to do in this day and age because of the sheer number of different businesses that are all competing for exposure on the Internet. This is where my team has a different and very effective approach to search engine optimization. Not only can we rank your website and help you to promote a product or service locally in your city, we can also do this at the national or international level. The only difference is that the higher the competition becomes for specific keyword search phrase, The more resources it takes and the More Time it typically takes to position a website for a competitive keyword phrase.

Now, SEO can be broken down into two components: onsite optimization and offsite optimization. On site optimization means that the website loads quickly and is properly enhanced. Offsite optimization means that the website received back links from high-quality web sources that have proper keyword ratios.

To begin with before we can effectively start any search engine optimization client’s campaigns for a website, we need to ensure that the website is up to par regarding performance and speed. Basically a website needs to be fast enough so that it can be quickly downloaded onto mobile devices because mobile search is becoming a very important and relevant factor in SEO.

What we will do with our premium SEO clients is an analysis of a website and then work with the web designer or in-house web team to optimize this website for the appropriate keyword phrases and titles in addition to ensuring that the website loads quickly and functions properly across before spectrum of different devices. If there is no in-house web designer or the site needs to be rebuilt we can also manage this for our customers and it is often one of the best ways to ensure that we can rank a website more quickly.

Now I can’t reveal to you our exact offsite SEO secret strategies and techniques for but how it essentially works is our team links to your website from our high quality website properties that we control and are completely private and connected to only a single client site. I want to distinguish that there are various forms of SEO services available ranging from incredibly cheap – and most likely to cause your site to be blacklisted or flagged in the Google algorithms – and SEO services ranging into hundreds of thousands of dollars per year for single client.

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eSearchVision Inc. – search engine marketing agency & global technology company at SES

Byron Gordon, SEO-PR, interviews Thomas Quinlan, eSearchVision, Inc. on the exhibitor floor at SES San Francisco 2012.

eSearchVision is a search engine marketing agency and global technology company used by many of the largest brands across the world. Continuously refined and improved by a team of engineers working hand-in-hand with quality-score expert account managers, the eSearchVision platform is at the forefront of paid search management technology. We offer both licensing of our platform and full agency support.

The eSearchVision platform is the most comprehensive paid search management platform currently available to marketers. It combines tracking,reporting, and bid management on one platform alongside a suite of power-tools such as automated campaign analysis, mass updates, catalog methodology, raw request, etc. eSearchVision is a vital tool for any paid search marketer trying to leverage maximum benefit from paid search.

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SEO – Search Engine Optimization – What Is SEO? Interview on Global Talk Radio

John Colascione gives critical tips to companies looking to expand their businesses via online marketing. SEO expert and President/CEO of Searchen Networks ( ), John Colascione answers questions about SEO and how it can be used to grow any business via the web. He is also author of “Mastering Your Website – The Insider’s Guide to Fully Understanding Your Website, Search Engine Optimization and Building Your Brand.”

How to Make Money Online – SEO Guide for Beginners

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Now, let us get directly to the matter at hand, “How to make money online”. And, we are not only concerned with how to make money, but also how do we keep making it over and over. In internet marketing usually the first 3-9months are the most difficult, repetition and expansion of online marketing ideas is pretty straight forward and effective at growing profits.

So, what is On-page SEO?

Creating keyword targeted HTML tags, usually website titles, descriptions, captions, and keywords. These are pretty easy to add and if your using WordPress then downloading the “All-in-one SEO” tool is an excellent plugin. Also you will need to make sure that your content is correctly written and has keyword rich text throughout the body. Do not overdue the keywords, keep it natural and make sure the readers will get some use out of it.

Now you’ll need to practice a lot of Off-page SEO.

Off-page SEO is the method of creating content, links, and other internet “footprints” that point toward your website domains address. Most of the links will be aimed at the main domain, but some will be pointed at deeper pages and posts which are more specific.

This is called “backlinking” and its sole purpose is to make Google and other search engines aware of the strength and popularity of your web page through all of the links from other websites. The more links you have, the higher rankings you will receive on the search engine page results.

So you’ll use search engine optimization to climb the ranks of search engine results. This is key to start receiving traffic for your blog or site. Without traffic, you cannot monetize anything online.

You have to put in a lot of effort in SEO to receive traffic.

No traffic, no online profits.

So how do you get started making money online??

Steps to success:

1. Go online and read all you can about SEO, affiliate marketing, CPC, AdSense, CPA, and blog platforms like WordPress and Joomla
2. Keyword research on search competition for the website you want to build
3. Write the website, add all on-page SEO
4. Publish good unique content
5. Start off-page SEO and wait for organic traffic

Obviously this is a basic outline that seems fairly simple but the details get pretty intricate. There is no doubt that there is a steep learning curve to internet marketing due to the difficulties of creating backlink opportunities and success. But, if you look around there is some great blogs about internet marketing and pretty much anything you’re going to need to learn, is out there. So get started, time is wasting, if you actually do something, you’ll be ahead of the majority of IM’rs. Good luck on your new hobby, and hopefully, passive income generator!

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