Tag - google home

[Hot Tip] How To Create Content For Voice Search (Google Home, Siri, and Alexa)



How To Create Content For Voice Search (Google Home, Siri, and Alexa). Have questions, contact me at:

According to Google, 20 percent of all mobile search queries are voice search, and that number will only go up. Voice recognition technology is getting better and better: Google’s technology is now 95 percent accurate

The power of voice-enabled search is growing. Learn how content marketers should respond.

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From using keyword phrases that better suit voice search queries to nailing down exactly how to approach local SEO, these changes to your current digital marketing strategy can bring the results you want. What this means for you is that voice search should play a large factor in your digital marketing.

How will voice search affect marketing and the way things are found?

One of the biggest changes impacting the world of digital marketing today is the widespread adoption of voice search. Over the past several years, the use of smartphone assistants and smart speakers has skyrocketed. We’re here to break down some of the key things you should know about voice search.

We’ll take a look at Voice Search SEO, how its change is taking hold and why, as well as a few best practices along the way.

People are increasingly using voice search via their tablet, smartphones or voice assistant (like Google Home or Amazon Echo) to find what they’re looking for online.

If you find yourself prefacing questions with “OK Google,” or asking Siri or Alexa for answers, you’re participating in the growing use of voice search. In the fast-changing world of search marketing, the ability to be found in search results activated via voice is becoming an important part of a comprehensive search strategy.

If you find yourself prefacing questions with “OK Google,” or asking Siri or Alexa for answers, you’re participating in the growing use of voice search. In the fast-changing world of search marketing, the ability to be found in search results activated via voice is becoming an important part of a comprehensive search strategy.

Optimizing for voice queries is the future of search marketing. As technology improves so does the demand for voice query optimization.

Voice search and virtual assistants are emerging as the next big digital trend travel marketers need to embrace.

Voice search stands to live at the heart of how retail marketers guide the customer experience into the future. Behind every voice query lies data riper with real-time intent and context than perhaps any other source of shopper information.

Voice search currently accounts for 20 percent of all mobile searches, and by 2020, more than half of all consumers expect to use voice-activated and artificial intelligence (AI) technology daily. Nevertheless, 62 percent of marketers haven’t given voice search much thought, according to a study by marketing firm BrightEdge.

Oliver Graf
Big Block Realty

How To Create Content For Voice Search

SEO Stephan Spencer Author of The Art of SEO. How To Rank Rich Snippets – ASW18



I had a chance to interview Stephan Spencer, one of the SEO wizards of the world.

Stephan is a co-author of The Art of SEO, now on its 3rd edition. I asked him about voice search and how this new technology is changing the SEO landscape. How do we rank for voice results?

How much has changed in the SEO arena, how much is the same and how do you rank so your content is the one that shows up on Google Voice answers.

ABOUT STEPHAN. Recognized as a prominent SEO expert, Stephan Spencer is a co-author of The Art of SEO, co-author of Social eCommerce, and author of Google Power Search, all published by O’Reilly.

He founded the SEO agency Netconcepts in the 1990s and in 2010 it was acquired by Covario. –

Books by Stephan Spencer:

* The Art of SEO 3rd Edition:

* Social eCommerce: Increasing Sales and Extending Brand Reach:

* Google Power Search: The Essential Guide to Finding Anything Online with Google:

Podcasts by Stephan Spencer:

* The Optimized Geek:

* Marketing Speak

Other ways I’ve pitched this video:

One of the great SEO experts explains why and how you have to start working to get into position number zero. We talk about rich snippets, voice search and more. On Twitter:

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While I was at Affiliate Summit a couple weeks ago, I had a chance to catch up with my buddy Stephan Spencer.⠀

Stephan is the author of The Art of SEO and he’s one of the foremost experts in the field of search engine optimization. He also has two popular podcasts. Our interview was about voice search and how it’s changing the landscape of SEO.⠀

Imagine that in the future, actually… right now, Google will not be showing you 10 blue links to pick one you like. Instead, it will be reading the summary of the top one result. ⠀

Position zero, those little summaries in the search engines are called rich snippets and Stephan tells us exactly how to take over those so that our results are the ones that Google Home, Alexa, Siri, Cortana and other “smart” assistants find for people searching with their voice.

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