Tag - Google

How to Link Google Analytics with Google Search Console 2018



Digital Marketing Certification Training – How to #Link #GoogleAnalytics with #GoogleSearchConsole 2018 tutorials by #digitalrakesh

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Digital Marketing Certification Course Madhapur, Hyderabad

Digital Marketing is the promotion or the marketing of a product, service or a brand digitally, majorly the Internet Marketing.
Certificate Training Course in Digital Marketing is a digital marketing training Course in Madhapur. Hyderabad Along With Real-time Project And Intenship, You will be learning all aspects of digital marketing Course including Website Architecture, Search Engine Optimization (SEO), Social Media Optimization (SMO)Social Media Marketing (SMM), Search Engine Marketing (SEM), Email Marketing, YouTube Marketing, Webmaster , Analytics and More.
Rakesh Tech Solutions is one of the Digital Marketing Training Institute (SEO, SEM , SMO and SMM) Class Room and Online, which is located in Madhapur, Somajiguda, Hyderabad, Hanamkonda And Warangal
Digital Marketing Introduction
What is Digital Marketing?
Why Digital Marketing?
Digital Marketing platforms?
Types of Digital Marketing – Organic & Paid

Course Content –
Website Architecture
Domain Booking
Web Hosting Purchase
Integrations

Website Creations –
Blogger
Wordpress –

Keyword Selection Strategies
Keywords Selection
Competitors Analysis
Initial Analysis

Search Engine Optimization (SEO)
What is SEO?

On Page Optimization
Title Tag
Meta Description
Meta Tags
Canonical form
Alt Tag
Anchor Text
Header Tag
Robots.txt
Xml Sitemap
Redirections ( 301, 302)
403 Forbidden
404 File Not Found
Webmaster
Google Analytics

Offpage Optimization

Search Engine Submissions
Backlink Submission
Social Bookmarkings
Classified Submissions
Article Submissions
Content Marketing (PPT / PDf)
Image Marketing
Video Marketing
Video Strategy
Question And Answers

Social Media Optimization (SMO)
Google+
Set-up and usage
Company profile
Collection Creations
Communites Creations
Promotions
Events Creations

Facebook
Profile Creations
Creating groups and pages
Tips and Guides
Posts
Events Creations
Integration

Twitter
Set-up and usage
Tips
Promoted Tweets
Integrations

LinkedIn
Profile Creations
Company Page Creations
Tips and Guides
Linkedin posts
Linkedin promotions
Linkedin Groups
Integrations

Instagram
VK

Search Engine Marketing (SEM)
Google Adwords
Search Advertising
Display Advertising
Mobile Advertising
Video Advertising
Shopping Advertising
Google Adwords Express
Bing Ads

Social Media Marketing (SMM)
Facebook
Sing up
Payments Methods
Paid Promotion
Ads
Contests

Twitter

Set-up and usage
Tips
Promoted Tweets
Video Marketing
App Promotions

LinkedIn
Profile Creations
Company Page Creations
Tips and Guides
Linkedin posts
Linkedin promotions
LinkedIn Paid Campaigns

Email Marketing
Creating e-mailers
Tracking emailers
Create Template
Reporting
Mobile App Promotions

Earning Types
Google Adsense
Affiliate Marketing

Course –
Duration – 40 Days
Internship – 3 Months
Rakesh Tech Solutions is one of the IT Institutions for Digital Marketing Training (SEO, SEM , SMO and SMM) Class Room and Online, which is located in Hyderabad, Hanamkonda, Warangal And More Places
Class Room Training – Ameerpet , Madhapur
Online Training – Hyderabad , Warangal , KarimNagar, Godavarikani And More

More Details –

videos-
Mail – rakeshseohyd@gmail.com
info@rakeshtechsolutions.com
skype id – rakeshk5532
Call – +91 – 8801455157

How to create display network ads in google adwords 2018



Digital Marketing Certification Training – How to create #display network #ads in #googleadwords 2018 tutorials by #digitalrakesh

For More Details –

Facebook –

Twitter –

Google+ –

More Video Tutorials –

Contact US –

+91 – 8801455157

Digital Marketing Certification Course Madhapur, Hyderabad

Digital Marketing is the promotion or the marketing of a product, service or a brand digitally, majorly the Internet Marketing.
Certificate Training Course in Digital Marketing is a digital marketing training Course in Madhapur. Hyderabad Along With Real-time Project And Intenship, You will be learning all aspects of digital marketing Course including Website Architecture, Search Engine Optimization (SEO), Social Media Optimization (SMO)Social Media Marketing (SMM), Search Engine Marketing (SEM), Email Marketing, YouTube Marketing, Webmaster , Analytics and More.
Rakesh Tech Solutions is one of the Digital Marketing Training Institute (SEO, SEM , SMO and SMM) Class Room and Online, which is located in Madhapur, Somajiguda, Hyderabad, Hanamkonda And Warangal
Digital Marketing Introduction
What is Digital Marketing?
Why Digital Marketing?
Digital Marketing platforms?
Types of Digital Marketing – Organic & Paid

Course Content –
Website Architecture
Domain Booking
Web Hosting Purchase
Integrations

Website Creations –
Blogger
Wordpress –

Keyword Selection Strategies
Keywords Selection
Competitors Analysis
Initial Analysis

Search Engine Optimization (SEO)
What is SEO?

On Page Optimization
Title Tag
Meta Description
Meta Tags
Canonical form
Alt Tag
Anchor Text
Header Tag
Robots.txt
Xml Sitemap
Redirections ( 301, 302)
403 Forbidden
404 File Not Found
Webmaster
Google Analytics

Offpage Optimization

Search Engine Submissions
Backlink Submission
Social Bookmarkings
Classified Submissions
Article Submissions
Content Marketing (PPT / PDf)
Image Marketing
Video Marketing
Video Strategy
Question And Answers

Social Media Optimization (SMO)
Google+
Set-up and usage
Company profile
Collection Creations
Communites Creations
Promotions
Events Creations

Facebook
Profile Creations
Creating groups and pages
Tips and Guides
Posts
Events Creations
Integration

Twitter
Set-up and usage
Tips
Promoted Tweets
Integrations

LinkedIn
Profile Creations
Company Page Creations
Tips and Guides
Linkedin posts
Linkedin promotions
Linkedin Groups
Integrations

Instagram
VK

Search Engine Marketing (SEM)
Google Adwords
Search Advertising
Display Advertising
Mobile Advertising
Video Advertising
Shopping Advertising
Google Adwords Express
Bing Ads

Social Media Marketing (SMM)
Facebook
Sing up
Payments Methods
Paid Promotion
Ads
Contests

Twitter

Set-up and usage
Tips
Promoted Tweets
Video Marketing
App Promotions

LinkedIn
Profile Creations
Company Page Creations
Tips and Guides
Linkedin posts
Linkedin promotions
LinkedIn Paid Campaigns

Email Marketing
Creating e-mailers
Tracking emailers
Create Template
Reporting
Mobile App Promotions

Earning Types
Google Adsense
Affiliate Marketing

Course –
Duration – 40 Days
Internship – 3 Months
Rakesh Tech Solutions is one of the IT Institutions for Digital Marketing Training (SEO, SEM , SMO and SMM) Class Room and Online, which is located in Hyderabad, Hanamkonda, Warangal And More Places
Class Room Training – Ameerpet , Madhapur
Online Training – Hyderabad , Warangal , KarimNagar, Godavarikani And More

More Details –

videos-
Mail – rakeshseohyd@gmail.com
info@rakeshtechsolutions.com
skype id – rakeshk5532
Call – +91 – 8801455157

How to create text ads in google adwords 2018



Digital Marketing Certification Training – How to create #textads in #googleadwords 2018 tutorials by #adwordigitalrakesh

For More Details –

Facebook –

Twitter –

Google+ –

More Video Tutorials –

Contact US –

+91 – 8801455157

Digital Marketing Certification Course Madhapur, Hyderabad

Digital Marketing is the promotion or the marketing of a product, service or a brand digitally, majorly the Internet Marketing.
Certificate Training Course in Digital Marketing is a digital marketing training Course in Madhapur. Hyderabad Along With Real-time Project And Intenship, You will be learning all aspects of digital marketing Course including Website Architecture, Search Engine Optimization (SEO), Social Media Optimization (SMO)Social Media Marketing (SMM), Search Engine Marketing (SEM), Email Marketing, YouTube Marketing, Webmaster , Analytics and More.
Rakesh Tech Solutions is one of the Digital Marketing Training Institute (SEO, SEM , SMO and SMM) Class Room and Online, which is located in Madhapur, Somajiguda, Hyderabad, Hanamkonda And Warangal
Digital Marketing Introduction
What is Digital Marketing?
Why Digital Marketing?
Digital Marketing platforms?
Types of Digital Marketing – Organic & Paid

Course Content –
Website Architecture
Domain Booking
Web Hosting Purchase
Integrations

Website Creations –
Blogger
Wordpress –

Keyword Selection Strategies
Keywords Selection
Competitors Analysis
Initial Analysis

Search Engine Optimization (SEO)
What is SEO?

On Page Optimization
Title Tag
Meta Description
Meta Tags
Canonical form
Alt Tag
Anchor Text
Header Tag
Robots.txt
Xml Sitemap
Redirections ( 301, 302)
403 Forbidden
404 File Not Found
Webmaster
Google Analytics

Offpage Optimization

Search Engine Submissions
Backlink Submission
Social Bookmarkings
Classified Submissions
Article Submissions
Content Marketing (PPT / PDf)
Image Marketing
Video Marketing
Video Strategy
Question And Answers

Social Media Optimization (SMO)
Google+
Set-up and usage
Company profile
Collection Creations
Communites Creations
Promotions
Events Creations

Facebook
Profile Creations
Creating groups and pages
Tips and Guides
Posts
Events Creations
Integration

Twitter
Set-up and usage
Tips
Promoted Tweets
Integrations

LinkedIn
Profile Creations
Company Page Creations
Tips and Guides
Linkedin posts
Linkedin promotions
Linkedin Groups
Integrations

Instagram
VK

Search Engine Marketing (SEM)
Google Adwords
Search Advertising
Display Advertising
Mobile Advertising
Video Advertising
Shopping Advertising
Google Adwords Express
Bing Ads

Social Media Marketing (SMM)
Facebook
Sing up
Payments Methods
Paid Promotion
Ads
Contests

Twitter

Set-up and usage
Tips
Promoted Tweets
Video Marketing
App Promotions

LinkedIn
Profile Creations
Company Page Creations
Tips and Guides
Linkedin posts
Linkedin promotions
LinkedIn Paid Campaigns

Email Marketing
Creating e-mailers
Tracking emailers
Create Template
Reporting
Mobile App Promotions

Earning Types
Google Adsense
Affiliate Marketing

Course –
Duration – 40 Days
Internship – 3 Months
Rakesh Tech Solutions is one of the IT Institutions for Digital Marketing Training (SEO, SEM , SMO and SMM) Class Room and Online, which is located in Hyderabad, Hanamkonda, Warangal And More Places
Class Room Training – Ameerpet , Madhapur
Online Training – Hyderabad , Warangal , KarimNagar, Godavarikani And More

More Details –

videos-
Mail – rakeshseohyd@gmail.com
info@rakeshtechsolutions.com
skype id – rakeshk5532
Call – +91 – 8801455157

How To Get Google Reviews For Painting Contractors



This video is about how to get online Google review for painting companies. We are going to show you the right way. Hardly anybody else is doing this. It will give you a huge advantage. If you have questions: Book a free 30-minutes consultation ($97 Value):

To see all 5 Videos in this series:

Checkout:

The Most Effective Internet Marketing Tips

Online marketing is a terrific way to reach a large, qualified and highly targeted audience. Website marketing enables you to find, reach, and convert leads effectively and efficiently. If the potential is going to be fulfilled however, much is determined by the way the strategies are implemented.

To make probably the most of Online marketing, the organization will need to have got a strategy of working with this affordable promotion each and every day. You need to use certain practices if you want to increase a campaign’s effectiveness, in addition to boost its return on your investment.

Being Strategic

The first step you need to take to achieve success with any online promotion is to get a strategy which you devise an advance. People have to have an extensive approach as an alternative to simply executing sporadic campaigns. Most of these website marketing strategies hardly ever produce successful results.

The strategy you end up picking will help you to determine your entire goals and the particular call to action you need to use to motivate your potential audience. To discover the progress from the campaign, inlcuding whether desired outcomes are being fulfilled, utilizing the right metrics is crucial.

Strategic planning is also when smart marketers pick the media streams they’ll concentrate on and set a general creative tone for a way the campaign will likely be carried out. This document should be created before a marketing campaign can be viewed as to be targeted enough to fulfill the specific goals.

Marketing Across Different Channels

Internet marketing allows professionals use of different marketing channels. Each one has their own personal degree of attractiveness and specific audiences that happen to be targeted. Want to achieve the most prospects? Pick a multi-channel approach.

For your proper execution of an online campaign, social media is undoubtedly an absolute must. Combined with the social networking aspect, you will also have to have a good online reputation in addition to search engine optimization. For companies that furthermore have a storefront, implementing strategies to target the local market can be another wise idea.

Old-school outbound marketing will no longer works. Promotion used to be direct and simple. Today, the audience wants something as a result of their interaction with brands. This is an important fact for marketers to be aware of after they create their campaign’s content.

Content should contain important facts while remaining personable and exciting for people who are reading it. Whether you’re looking at videos, text or images that you create, all this helps people participate and grow engaging. It will help build brand reputation and credibility, proving how the industry is a frontrunner in the market.

An internet campaign really needs content that isn’t from elsewhere. This really is the best way to make something go viral and this causes lots of people to see it.

How To Measure Metrics And Audience Response

An Online campaign can readily give you an instant indication of if you are achieving success. Even though the campaign remains in process, such feedback must be sued to boost effectiveness, along with improving targeting.

It’s important that an advertising and marketing professional knows what metrics to check. These may be the variety of referrals from the specific social networking, the audience’s demographic profile, the portion of increase in sales, or the quantity of visits towards the website

When you use the info on the campaign’s effectiveness it will also help boost the way it does and also the ROI. When the website marketing be unsuccessful certain adjustments must be completed before the correct target group is obtained or even the ROI meets the company’s satisfaction.

If you consider strategically about execution, then intern marketing provides you with a lot of good opportunities. A solid plan and resolve for stay involved meticulously could have positive effect on the results.

How To Create Ios App Install Campaigns In Google Adwords 2018



Digital Marketing Certification Training – How To Create #IosApp Install #Campaigns In #GoogleAdwords 2018 tutorials by digitalrakesh

For More Details –

Facebook –

Twitter –

Google+ –

More Video Tutorials –

Contact US –

+91 – 8801455157

Digital Marketing Certification Course Madhapur, Hyderabad

Digital Marketing is the promotion or the marketing of a product, service or a brand digitally, majorly the Internet Marketing.
Certificate Training Course in Digital Marketing is a digital marketing training Course in Madhapur. Hyderabad Along With Real-time Project And Intenship, You will be learning all aspects of digital marketing Course including Website Architecture, Search Engine Optimization (SEO), Social Media Optimization (SMO)Social Media Marketing (SMM), Search Engine Marketing (SEM), Email Marketing, YouTube Marketing, Webmaster , Analytics and More.
Rakesh Tech Solutions is one of the Digital Marketing Training Institute (SEO, SEM , SMO and SMM) Class Room and Online, which is located in Madhapur, Somajiguda, Hyderabad, Hanamkonda And Warangal
Digital Marketing Introduction
What is Digital Marketing?
Why Digital Marketing?
Digital Marketing platforms?
Types of Digital Marketing – Organic & Paid

Course Content –
Website Architecture
Domain Booking
Web Hosting Purchase
Integrations

Website Creations –
Blogger
Wordpress –

Keyword Selection Strategies
Keywords Selection
Competitors Analysis
Initial Analysis

Search Engine Optimization (SEO)
What is SEO?

On Page Optimization
Title Tag
Meta Description
Meta Tags
Canonical form
Alt Tag
Anchor Text
Header Tag
Robots.txt
Xml Sitemap
Redirections ( 301, 302)
403 Forbidden
404 File Not Found
Webmaster
Google Analytics

Offpage Optimization

Search Engine Submissions
Backlink Submission
Social Bookmarkings
Classified Submissions
Article Submissions
Content Marketing (PPT / PDf)
Image Marketing
Video Marketing
Video Strategy
Question And Answers

Social Media Optimization (SMO)
Google+
Set-up and usage
Company profile
Collection Creations
Communites Creations
Promotions
Events Creations

Facebook
Profile Creations
Creating groups and pages
Tips and Guides
Posts
Events Creations
Integration

Twitter
Set-up and usage
Tips
Promoted Tweets
Integrations

LinkedIn
Profile Creations
Company Page Creations
Tips and Guides
Linkedin posts
Linkedin promotions
Linkedin Groups
Integrations

Instagram
VK

Search Engine Marketing (SEM)
Google Adwords
Search Advertising
Display Advertising
Mobile Advertising
Video Advertising
Shopping Advertising
Google Adwords Express
Bing Ads

Social Media Marketing (SMM)
Facebook
Sing up
Payments Methods
Paid Promotion
Ads
Contests

Twitter

Set-up and usage
Tips
Promoted Tweets
Video Marketing
App Promotions

LinkedIn
Profile Creations
Company Page Creations
Tips and Guides
Linkedin posts
Linkedin promotions
LinkedIn Paid Campaigns

Email Marketing
Creating e-mailers
Tracking emailers
Create Template
Reporting
Mobile App Promotions

Earning Types
Google Adsense
Affiliate Marketing

Course –
Duration – 40 Days
Internship – 3 Months
Rakesh Tech Solutions is one of the IT Institutions for Digital Marketing Training (SEO, SEM , SMO and SMM) Class Room and Online, which is located in Hyderabad, Hanamkonda, Warangal And More Places
Class Room Training – Ameerpet , Madhapur
Online Training – Hyderabad , Warangal , KarimNagar, Godavarikani And More

More Details –

videos-
Mail – rakeshseohyd@gmail.com
info@rakeshtechsolutions.com
skype id – rakeshk5532
Call – +91 – 8801455157

How To Create Android App Install Campaigns In Google Adwords 2018



Digital Marketing Certification Training – How To Create #AndroidApp Install #Campaigns In #GoogleAdwords 2018 tutorials by #digitalrakesh

For More Details –

Facebook –

Twitter –

Google+ –

More Video Tutorials –

Contact US –

+91 – 8801455157

Digital Marketing Certification Course Madhapur, Hyderabad

Digital Marketing is the promotion or the marketing of a product, service or a brand digitally, majorly the Internet Marketing.
Certificate Training Course in Digital Marketing is a digital marketing training Course in Madhapur. Hyderabad Along With Real-time Project And Intenship, You will be learning all aspects of digital marketing Course including Website Architecture, Search Engine Optimization (SEO), Social Media Optimization (SMO)Social Media Marketing (SMM), Search Engine Marketing (SEM), Email Marketing, YouTube Marketing, Webmaster , Analytics and More.
Rakesh Tech Solutions is one of the Digital Marketing Training Institute (SEO, SEM , SMO and SMM) Class Room and Online, which is located in Madhapur, Somajiguda, Hyderabad, Hanamkonda And Warangal
Digital Marketing Introduction
What is Digital Marketing?
Why Digital Marketing?
Digital Marketing platforms?
Types of Digital Marketing – Organic & Paid

Course Content –
Website Architecture
Domain Booking
Web Hosting Purchase
Integrations

Website Creations –
Blogger
Wordpress –

Keyword Selection Strategies
Keywords Selection
Competitors Analysis
Initial Analysis

Search Engine Optimization (SEO)
What is SEO?

On Page Optimization
Title Tag
Meta Description
Meta Tags
Canonical form
Alt Tag
Anchor Text
Header Tag
Robots.txt
Xml Sitemap
Redirections ( 301, 302)
403 Forbidden
404 File Not Found
Webmaster
Google Analytics

Offpage Optimization

Search Engine Submissions
Backlink Submission
Social Bookmarkings
Classified Submissions
Article Submissions
Content Marketing (PPT / PDf)
Image Marketing
Video Marketing
Video Strategy
Question And Answers

Social Media Optimization (SMO)
Google+
Set-up and usage
Company profile
Collection Creations
Communites Creations
Promotions
Events Creations

Facebook
Profile Creations
Creating groups and pages
Tips and Guides
Posts
Events Creations
Integration

Twitter
Set-up and usage
Tips
Promoted Tweets
Integrations

LinkedIn
Profile Creations
Company Page Creations
Tips and Guides
Linkedin posts
Linkedin promotions
Linkedin Groups
Integrations

Instagram
VK

Search Engine Marketing (SEM)
Google Adwords
Search Advertising
Display Advertising
Mobile Advertising
Video Advertising
Shopping Advertising
Google Adwords Express
Bing Ads

Social Media Marketing (SMM)
Facebook
Sing up
Payments Methods
Paid Promotion
Ads
Contests

Twitter

Set-up and usage
Tips
Promoted Tweets
Video Marketing
App Promotions

LinkedIn
Profile Creations
Company Page Creations
Tips and Guides
Linkedin posts
Linkedin promotions
LinkedIn Paid Campaigns

Email Marketing
Creating e-mailers
Tracking emailers
Create Template
Reporting
Mobile App Promotions

Earning Types
Google Adsense
Affiliate Marketing

Course –
Duration – 40 Days
Internship – 3 Months
Rakesh Tech Solutions is one of the IT Institutions for Digital Marketing Training (SEO, SEM , SMO and SMM) Class Room and Online, which is located in Hyderabad, Hanamkonda, Warangal And More Places
Class Room Training – Ameerpet , Madhapur
Online Training – Hyderabad , Warangal , KarimNagar, Godavarikani And More

More Details –

videos-
Mail – rakeshseohyd@gmail.com
info@rakeshtechsolutions.com
skype id – rakeshk5532
Call – +91 – 8801455157

ROI Search Certification – 2.3 What is ROI Search? [Spaceboost Academy] PPC Automation



Sign up for your free Spaceboost Academy account to take this free “Google Adwords ROI Search Marketing” course, train with your team, and apply what you’ve learned with free PPC automation software tools.

—————————————————————————————————————

Before delving into why ROI is transforming the way the world does business, let’s take a moment to think about traditional paid search engine marketing.

In traditional paid search engine marketing, companies focus on getting clicks through human-based manual management with erratic and statistically non-optimal decision making. Generally, they use directly promoted techniques by Google. These recommendations could be anything from increasing CPC bids to massively adding hundreds of new potential keywords.

Obviously, Google has its own commercial interests – and we will not blame Google for that – but just keep in mind that Google’s business is about selling clicks, while what you are really looking for are business performance results. Unfortunately, both of those interests don’t always match, am I wrong?

However, these techniques that once were enough no longer work today. As more advertisers compete for the same keywords, their costs per click rise, and where yesterday we could find profitability, today we’re just one more out of thousands of advertisers fighting for an expensive click. Today, 99% of global investment in search engines is concentrated on 1% of all search queries. In other words: 99% of search queries do not show ads; with fewer advertisers in the competition, their prices are lower, and for more specific queries, their conversion ratio is higher.

As a result, advertisers and agencies feel frustrated by the low scalability of this management model, which blocks growth and gives an unintended opportunity to their competitors to overcome them.

So what is ROI Search all about?

Well, ROI Search is a fundamental shift in the way people invest in Search Engine Marketing. Instead of the old impression or click generation messages that do not give you profitability, ROI Search focuses on the automation and mathematical optimization of your search campaigns.

Instead of annoying users with ads they will never click on, they might create ads that only potential customers want to see. Instead of increasing bids to generate more clicks, they might adjust CPC bids based on the exact value generated by each click. And instead of keeping active keywords that don’t generate revenue, they might assume that those are unprofitable keywords that only penalize overall ROI and therefore must to be stopped.
ROI Search Marketing is Search Marketing focused on getting the greatest return on your investment. It’s profits-based. It’s helpful, it’s scalable and intelligent. Wouldn’t you prefer to buy traffic willing to generate revenue to your business instead of generating revenue only to Google?

You’ve probably come across some of your favorite brands actively practicing ROI Search marketing. It’s the search Ad referring to your next destination with flight prices that are updated in real time. It is also the Ad Group of those Nike sneakers that you no longer see because the advertiser has run out of stock and the ad is automatically paused. It is also that incredibly attractive ad that meets the specific requirements of your specific query, as well as that startup you didn’t know about and today can’t stop growing.

ROI Search marketing means not only showing the right Ad to the right audience, but also doing so at the right price. It’s paying the CPC that maximizes your ROI. And most of all, it’s about creating ads that strictly generate profit.

So how do you actually do ROI Search? Well, the best way to start is by understanding the ROI Search Marketing methodology:

This is the ROI Search Marketing. It illustrates the three axes that make up the ROI Search Marketing process. These axes are “Audience”, “Ads” and “Price””. Each of these 3 dimensions has its own characteristics, goals and optimization processes so that the equation between them is simply perfect.

“Audience” manages everything necessary to build the global keywords audience curve for each advertiser. The audience curve is the graphical representation of all search queries that build your potential audience in search engines, from generic queries to specific queries.

“Ads” manages the design of the most specific and attractive ads for each audience, those beautiful ads that maximize your Click Through Ratios, getting higher quality scores and cheaper costs per clicks.

Finally, “Price” management helps us understand why we should pay more or less per bid, or even add or stop keywords depending on each audience’s potential profitability.

ROI Search Certification – 2.1 Why ROI? [Spaceboost Academy] PPC Automation



Sign up for your free Spaceboost Academy account to take this free “Google Adwords ROI Search Marketing” course, train with your team, and apply what you’ve learned with free PPC automation software tools.

—————————————————————————————————————

Welcome to the Essentials of ROI Search. This class will introduce you to the world of Search Marketing and provide you with a big picture view of everything you need for a successful ROI-oriented Search Engine Marketing strategy.

Are you ready? Let’s start with the biggest question of them all – why ROI?

ROI is a very important financial acronym that stands for Return On Investment. Understanding ROI in your business can make the difference between failure and success as a business manager.

There’s no secret formula that ensures marketing campaigns will have a 100 percent success rate. One of the top pain points of businesses is knowing whether the money they spend on marketing actually generates income. In other words, they want to know about return on investment (ROI).

So what is ROI? In a marketing context, it’s the revenue generated by a company’s marketing activities. With marketing budgets on the rise, it’s no surprise that companies are becoming more focused on the monetary gain their business can achieve through marketing.

The truth is, marketing campaigns of all shapes and sizes rely on trial and error to some extent. We mentioned previously that there’s no scientific formula for magical marketing endeavors since marketing campaigns don’t always perform as well as they’re expected to.

That’s why ROI has to be properly defined and tracked. Without understanding how much revenue a specific investment generates, it’s impossible to know whether too much or too little money is being spent… Or should we say “invested”? We at RocketROI don’t like wasting money, we talk about investments and performance results, which in Search Engine Marketing can only be profits or looses, anything else is useless.

Since every business needs to stay afloat financially, marketing budgets must be fine-tuned to avoid under or overspending. If you accurately track your ROI and determine there’s room for growth, it becomes easier to ask for a budget increase. More money in your budget means it’s easier to do your job.

Next up, you’ll learn how to measure ROI throughout your PPC Search Campaigns by learning how to implement and develop ROI Search Marketing strategies.