Creating a marketing campaign is the bread and butter for both online and offline companies. If you’re a brick-and-mortar operation or offer a local service, then digital marketing is key to your success.
Everyone today uses the internet to find products and services. And Google and other search engines are showcasing local businesses to these searchers, which makes it imperative that you use local SEO.
In this video, we discuss tips for creating a marketing campaign with the main focus on local search engine optimization. This is a bit different than general SEO, but it’s not hard to understand.
It does require persistence and some know how. If you’re considering hiring an SEO professional, it’s still important to understand the ins and outs of creating a marketing campaign. This way, you know when you hired a true professional.
Take a look at this video today to learn more about local SEO and how it can help your online marketing campaign.
If you’d like to learn more, check out the link below:
WHY LOCAL SEO
Local SEO is a great way to build a successful marketing campaign for your local business.
You’ll find that 90% of searchers haven’t made up their mind about a brand before their search. This means if you can rank in the top spot for your website, you’ll have a great chance of success.
Local SEO is an easy way you can build up your audience and expose yourself more to your local clients.
GOOGLE MY BUSINESS
Ranking your Google My Business listing in Google could be one of the most powerful tools for your campaign.
If you can rank in the top three of Google My Business rankings, you’ll get a significant amount of traffic without buying ads.
It works by combining all your different Google platforms into one location. This includes your Google+ profile, Google Maps, your Google reviews and access to other Google insights.
This tool gives you immediate credibility online and a lot of visibility. If you run a local business, this should be your number one priority.
There are over 40,000 search queries a second on Google. So it’s no surprise Google AdWords is competitive, expensive, and powerful in making a real difference in your marketing strategy.
Even though AdWords is an ad network, the goal is always focused on the end user.
Google will assign a quality score to your ad based on different factors, such as click-through rates, relevance, and landing page quality.
This quality score factors into the bid price you’ll pay for your ad to display.
With long-form blog articles generating 9x more leads than short-form blog posts, it’s easy to see the value in content marketing for your business.
Content marketing ties itself into SEO and is one of the best ways to build a good brand for your business.
Content marketing very much focuses on generating long-term results not a short-term win like you might get with AdWords.
Content marketing isn’t easy though. It requires a lot of different elements to be successful, such as quality content, relevant topics, SEO, mobile optimization, and constant publishing.
Email marketing is the cornerstone of internet marketing for many marketers. Keep in mind, most people who visit your site aren’t going to buy from you immediately.
Capturing contact information for lead nurturing and additional marketing is one of the best ways to sell. In fact, email is still one of the highest converting mediums available for converting your leads into customers.
Once your customer subscribes to your email list, you’ll have the opportunity to deliver valuable content to them directly. This can then lead to you selling products once you’ve established their trust.
Now you’ve got a better understanding of creating a marketing campaign. It’s time to start growing leads and building exposure for your local business.
For more support on growing your local business online, contact us today! You can also visit our site for more tips and tricks.
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