As a blogger, you have probably heard about SEO. You probably know that it stands for Search Engine Optimization and has to do with adding keywords to your website. But, do you truly understand how to use it in a way to grow sustainable, organic traffic to your blog.
In today’s post, I’m going to break down the basics of SEO for your blog. If you want to know even MORE about SEO for your blog, make sure to check out my e-book “Explode Your Traffic” – get it here:
What is SEO?
It has to do with how Google and other search engines decide what pages, posts, and websites they are going to show someone when they search a specific word or phrase. Search engines ranking pages, which we’ll also refer to as SERPs, want to show their searchers what they think will be the absolute best sites for specific queries at the top of the search pages.
To do this, they all have an exhaustive algorithm that takes into account countless items when deciding which pages to show. Of course, they look at the content of the page to make sure it has the information that will answer the searcher’s query. They look at:
Content: Obviously, they look for detailed content that relates to the search. They also want it to be well-written, new, and fresh.
Structure: SERPs don’t want to send their searchers to shitty sites. If the site has endless pop ups, a design that can’t be read on mobile devices, or a slow load time, then they are going to be less likely to display it.
Reputation of the domain: If a SERP has deemed this domain not to be reputable because maybe they’ve found nefarious things like spammy ads, non-kosher keyword stuffing, or cloaking, they are less likely to show this site to their teachers. Likewise, if they see things good for your reputation, like that other reputable sites are sharing links to your site or that your domain has been in good standing for many years, then that means they are more likely to show it.
So, what does all this mean for your blog?
Well, every day millions upon millions of search engine spiders are crawling websites determining their content, keywords, and rank so that they can display or not display them to searchers. As a blogger, it’s good to have an understanding of simple things you can be doing every day to improve your blog’s visibility through SEO.
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