Tag - International

How to win with featured snippets | International SEO



If you’re interested in finding out more on this topic, you can read our free guide on how to be featured in Google’s answer box here:

Izzi Smith, SEO Manager at Sixt, talks about featured snippets and how to make the most of them.

Skip to:

(00:28) Why should businesses be thinking about featured snippets? Why are featured snippets so important for SEO?

(01:14) Some queries and some types of content are more suited to appearing in featured snippets than others. Where should you start when trying to determine which webpages or types of content to focus on optimising for featured snippets?

(02:56) One concern that some businesses have regarding featured snippets is that if they give people the answer in the search results, then these people are not going to visit the website. This is a problem because the purpose of websites is to get people to visit them and generate conversions. How can businesses use featured snippets without them stopping all their website traffic?

(04:02) What about the actual content itself that goes into the featured snippet? What do you need to be doing differently on your webpages to inform the search engines that this content could work well in a featured snippet?

(05:12) Position zero is a coveted spot! There is only one featured snippet for every keyword so it is quite competitive. What can people do to ensure they have an edge over their competitors and end up in position zero?

(06:44) What about if you’re doing this on an international scale, targeting different countries and different languages? Have you seen any differences in the way featured snippets work internationally?

(08:08) Sixt has seen good results with featured snippets. What kind of success rate have you seen and what impact has it had on your business and conversions?

(09:58) How can you track whether you are appearing in featured snippets?

(11:19) What are your top tips for businesses wanting to optimise for featured snippets?

How To Appear In The Google Answer Box | International SEO



If you’re interested in finding out more on this topic, download our free guide on how to be featured in Google’s Answer Box here:

Saga’s Adrian Phipps joins us to explain how to get your content to appear in Google’s Answer Box. We discuss the value of the appearing in that position, which SEO tactics can help achieve that visibility and how good, relevant content is fundamental to success. Adrian also explains how quick answers should fit into an overall international SEO strategy.

Skip to:

(00:16) What is the Google Answer Box?

Key takeaways:
– The Google Answer box is a snippet of information in a grey box that appears above the organic SERP rankings in Google.
– It sometimes appears when a user searches for a question and is a chance by Google for your website to provide an answer without the user having to click onto your website.
– Two types of queries can result in a Google Answer Box: discovery intent queries (e.g. what, how, when, where and why questions) and purchase intent queries.
– It is a fantastic opportunity to raise brand awareness.

(02:28) What tactics can help you to appear in the Google Answer Box?

Key takeaways:
– Answer a question!
– Conduct research to find out which questions your users are searching for, and then create content that answers those questions.
– Only answer questions that are relevant to your business and industry.

(03:24) Where should you have your answers on your website?

Key takeaways:
– You should have an article page on your website. It is best practice to answer the question in the first 100 words. If appropriate, this page should be backed up by assets such as videos, calculators and widgets that help the user to understand the topic.

(04:08) If you appear in the Google Answer Box, there’s a risk that the user will simply read your answer and leave without actually going to your website! How do you ensure that they go onto your website?

Key takeaways:
– You need to persevere and build a good authority as a content owner. This will help you to rank well in the search results in general.
– Make sure you have follow best practice for technical SEO, on-page SEO, brand awareness, PR, citations, backlinks and social media. This will expose your brand to your audience and over time they will be more and more encouraged to check you out.

If you’re interested in finding out more on this topic, download our free guide on how to be featured in Google’s Answer Box here:

Technical SEO Tactics For International Ecommerce Sites | International SEO



If you’re interested in finding out more on international SEO, check out a selection of our guides and videos on the subject here:

James McLoughlin, Technical SEO Manager at Mister Spex, discusses the differences between managing ecommerce SEO compared to non-ecommerce sites, such as the increased value of long-tail search queries when selling products online. He talks about the increased importance of crawling on product and category pages and discusses issues such as duplicate content and site structure, as well as how to best present your site in multiple foreign markets.

Skip to:
(00:19) What are the biggest differences between SEO on an ecommerce site versus a non-ecommerce site?
(02:01) There are various options you can choose from to ensure that Google does not crawl certain URLs on your website. What are the pros and cons of the different methods?
(02:53) How do you make sure that you have a really clean and structured navigation system?
(04:24) A common problem for ecommerce sites is duplicate content. How do you handle duplicate content to make sure that your products are not being indexed unnecessarily?
(05:45) How important are rich snippets and schema for products on ecommerce sites?
(06:50) What role does internal linking play for ecommerce sites? How do you make it scalable and ensure your site has a logical linking structure?
(08:02) How much value does internal linking add from an SEO point of view?
(08:45) What extra challenges does international throw into the mix for ecommerce SEO, for example geo-targeting?
(10:26) How do you audit your website and put checks in place to ensure that you flag up any issues and see where you are missing opportunities?

If you’re interested in finding out more on international SEO, check out a selection of our guides and videos on the subject here:

International Search Marketing For Ecommerce Brands | International SEO



If you’re interested in finding out more on international SEO, check out a selection of our guides and videos on the subject here:

We delve deep into the world of international search for ecommerce with Ruben Vezzoli from Lesara. He talks about how best to succeed with a search campaign, including the implementation of localisation and combining search activity with a social campaign. We also discuss how to measure success and the need to adapt benchmarks and goals across different markets.

Skip to:
(00:22) What are the biggest challenges about managing international search?
(00:55) Lesara operates in 23 different countries. How do you manage your search campaigns on such a large scale and make sure that each one is relevant to the local audience?
(01:52) Are there any areas in which you can scale your efforts across markets?
(02:56) How effective is Google Shopping compared to search ads? Does one work better than the other or should you have both?
(03:41) What about advertising on social media? How does social advertising compare to search?
(04:32) How much do your digital marketing tactics vary by country?
(05:10) What about SEO? How does SEO support the paid side of things?
(05:50) How do you measure your results? Do you have standard goals and KPIs across all countries or do these vary by country?
(06:35) Online fashion is a very competitive sector. What are the most important things to focus on in the online fashion industry, in order to stand out from the competition?
(07:22) What are your top tips for international search management?

If you’re interested in finding out more on international SEO, check out a selection of our guides and videos on the subject here:

Tips For Rolling Out An International Mobile Site | International SEO



If you’re interested in finding out more on international SEO, check out a selection of our guides and videos on the subject here:

Liang Chen from RS Components joins us to discuss the SEO secrets behind launching a successful mobile site. We talk about the various SEO tactics that can be used to make sure that your site is visible in mobile results and the different ways in which a mobile presence can be achieved. Liang also talks about the different attributes from different search engines that have to be considered to be successful on a global level.

Skip to:
(00:20) A global mobile website rollout is something you’ve done recently at RS Components. What was the reason for doing that?
(01:11) What criteria did you take into account when deciding how to structure your mobile website?
(02:18) Once you decided on your approach and are starting to build your mobile website, what are the main things to ensure you get right?
(03:18) You have to make sure that Google knows which version of your website is for desktop and which version is for mobile. How do you do that?
(04:16) When you are rolling a mobile website out globally, you need to take into considering more search engines than just Google. What extra things do you need to think about when you’re targeting other search engines like Baidu or Yandex?
(05:36) With any rollout, the key is to not cause any disruption to your website and your users. What steps can you put in place to make the rollout process as quick and efficient as possible?
(07:24) How quickly do you see results from a global mobile website rollout?
(08:25) On an ongoing basis, once you’ve rolled out your global website and it’s live, what do you need to keep on top of it and make sure that it continues to perform properly?

If you’re interested in finding out more on international SEO, check out a selection of our guides and videos on the subject here:

How To Manage Large-Scale SEO Projects | International SEO



If you’re interested in finding out more on international SEO, check out a selection of our guides and videos on the subject here:

Gerry White, an SEO Consultant for Just Eat, talks about the challenges of managing large-scale SEO projects in multiple markets, and the importance of working with other teams within the business. He also discusses the most valuable tools within SEO, and what each of these can do for your business.

Skip to:

(00:19) How do you prioritise where to focus your efforts when you’re working on SEO for a large, complex, international website?

Key takeaways:
– Create a list of SEO tasks that need to take place and consult with developers to discover which 5 things will bring the biggest return on investment (ROI).
– Think carefully about the amount of time and resources that these changes will take up.

(01:41) What are your top tips for scaling SEO efforts?

Key takeaways:
– Automation is key! Look for SEO tools that can help you to monitor performance.

(02:17) Which SEO tools are most valuable for large global websites?

Key takeaways:
– DeepCrawl
– SEMrush
– SISTRIX

(02:55) Why should Google Tag Manager be part of your SEO toolkit?

Key takeaways:
– Google Tag Manager allows you to run tests on a subset of pages.

(03:49) In terms of implementing Google Tag Manager, how easy is it to get started? What are the potential pitfalls to avoid?

Key takeaways:
– You need to know what you’re doing in order to avoid messing it up, but if you know what you are doing it is not too difficult.
– In terms of pitfalls to avoid, because Google Tag Manager allows you to place any JavaScript onto a website, it means you can potentially break the entire website, so be careful not to do that!

(05:44) How important is testing in SEO? How do you determine which tests you should be doing when?

Key takeaways:
– SEO testing is very important. However, split testing in SEO can be difficult because results can be influenced by more than just the changes you’ve made, for example by a search engine algorithm update or a content marketing campaign.

(07:57) Can you scale SEO tests globally or do you need to run tests in each market?

Key takeaways:
– Technical SEO issues can often be scaled globally.
– However, for less technical elements, it is often the case that different markets have different reactions to things. Therefore, in these cases it is wise to run tests in each individual market rather than scaling the results of tests in one market to all markets globally.

(08:51) What tips do you have for businesses wanting to boost their app’s rankings in the app stores and search engines?

Key takeaways:
– ASO, or app store optimisation, is where you try to ensure that your app appears at the top of the app store search results for relevant search queries.
– The best way to achieve this is to make sure you have a really good app that works well and contains all the features that users want.
– There are also some key things you should make sure are optimised: title, description, meta keywords.
– Deep linking is another strategy you should consider employing.
– Google has introduced progressive web apps (PWA).

If you’re interested in finding out more on international SEO, check out a selection of our guides and videos on the subject here:

Improve Your ROI With International SEO (ISEO)



( Learn tips and best practices on how to improve ROI with international and multilingual search engine optimization.

Although studies have shown that people prefer to use the web in their native language, translating websites was traditionally a complicated task, requiring significant IT-resources. Furthermore, translated websites often fail to reach their potential ROI because they skip the step of international search engine optimization.

In this hour-long webinar, Péter Faragó, Co-founder and CEO of Easyling reviewed the latest developments in website translation technology and showed how to choose the right method to translate and localize your website. Chris Raulf, international digital marketing expert and founder of Boulder SEO Marketing will cover the basics of ISEO, including:

– The steps before translating the website
– Multilingual and international keyword research
– The crucial tools and technologies supporting the ISEO process

The recording of this webinar is suitable for anyone involved in creating or managing multilingual websites or anyone interested in learning more about international search engine optimization.

Best SEO Company Johannesburg | Buzz International | Search Engine Optimization South Africa




Best SEO Company Johannesburg | Buzz International | Search Engine Optimization South Africa.

If you are looking for the best search engine optimization company in south africa, then guess what? You landed on the right place!

Buzz International is an international seo company with staff all over the world which enables Buzz to always stay ahead of the latest and greatest cutting edge technology.

Buzz is one of the few search engine optimisation companies that specialize in video SEO.

With Buzz’s dynamic ability to see deep into the future, Buzz decided to diversify themselves from the pack and to start exploring the Video side of SEO.

Most current companies rely on ancient methods to SEO bits of text such as boring blog posts which no one cares about.

In stead they realized that video is where the world is going to and that if you can optimize video – then you are in coherance with where they world is heading.

Let’s face it, video is here to stay and its been one of the most powerful marketing vehicles till date, and that is only going to continue to rise and grow bigger.

Therefore, if you have a video that you need to create or optimze or both – then Buzz have the solution!

Contact Buzz international today via email: sales@buzzzinternational.com

Or Visit the website:

When looking for a search engine optimization company in johannesburg then contact our office at: 011 083 6781

Buzz International was rated as the Best SEO company Johannesburg 2013