Tag - Izzi Smith

How to win with featured snippets | International SEO



If you’re interested in finding out more on this topic, you can read our free guide on how to be featured in Google’s answer box here:

Izzi Smith, SEO Manager at Sixt, talks about featured snippets and how to make the most of them.

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(00:28) Why should businesses be thinking about featured snippets? Why are featured snippets so important for SEO?

(01:14) Some queries and some types of content are more suited to appearing in featured snippets than others. Where should you start when trying to determine which webpages or types of content to focus on optimising for featured snippets?

(02:56) One concern that some businesses have regarding featured snippets is that if they give people the answer in the search results, then these people are not going to visit the website. This is a problem because the purpose of websites is to get people to visit them and generate conversions. How can businesses use featured snippets without them stopping all their website traffic?

(04:02) What about the actual content itself that goes into the featured snippet? What do you need to be doing differently on your webpages to inform the search engines that this content could work well in a featured snippet?

(05:12) Position zero is a coveted spot! There is only one featured snippet for every keyword so it is quite competitive. What can people do to ensure they have an edge over their competitors and end up in position zero?

(06:44) What about if you’re doing this on an international scale, targeting different countries and different languages? Have you seen any differences in the way featured snippets work internationally?

(08:08) Sixt has seen good results with featured snippets. What kind of success rate have you seen and what impact has it had on your business and conversions?

(09:58) How can you track whether you are appearing in featured snippets?

(11:19) What are your top tips for businesses wanting to optimise for featured snippets?