Tag - LETS

The Dark Arts of Search Engine Optimization (SEO) for Let’s Players and Streamers

To be a successful YouTuber, you need to have a firm understand on to optimize your video for YouTube’s search results. This video will get you started.

Come join the channel for daily livestreams of your favorite games. Features a positive community, clean chat, and lots of fun times. Also streaming at Twitch at VegetarianZombee.

About SEO from Wikipedia:

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search.[3] In 2015, it was reported that Google is developing and promoting mobile search as a key feature within future products. In response, many brands are beginning to take a different approach to their Internet marketing strategies.

The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. The Yahoo! Directory and DMOZ, two major directories which closed in 2014 and 2017 respectively, both required manual submission and human editorial review.[40] Google offers Google Search Console, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links[41] in addition to their URL submission console.[42] Yahoo! formerly operated a paid submission service that guaranteed crawling for a cost per click. this was discontinued in 2009.

Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.

Today, most people are searching on Google using a mobile device. In November 2016, Google announced a major change to the way crawling websites and started to make their index mobile-first, which means the mobile version of your website becomes the starting point for what Google includes in their index.

A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to important pages may improve its visibility. Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic. Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page’s meta data, including the title tag and meta description, will tend to improve the relevancy of a site’s search listings, thus increasing traffic. URL normalization of web pages accessible via multiple urls, using the canonical link element or via 301 redirects can help make sure links to different versions of the url all count towards the page’s link popularity score.

Your Site’s Code is Hindering Your Success. Let’s Fix it! from Affiliate Summit East 2017

This was a conference session titled Your Site’s Code is Hindering Your Success. Let’s Fix it! from Affiliate Summit East 2017 which took place July 30 – August 1, 2017 at the Marriott Marquis Hotel in NYC.

Session Speaker(s):
Stoney DeGeyter, President, CEO, Pole Position Marketing

Session Description:
Website architecture issues lurking behind the scenes can make your website virtually invisible to search engines. Learn what the biggest roadblocks are and how to eradicate them for big online wins.

Experience Level: Intermediate
Target Audience: Affiliate/Publisher
Niche/Vertical: SEO


Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Affiliate Summit is the premier affiliate marketing conference. This three day conference and tradeshow includes networking with thousands of affiliates, affiliate managers, advertisers, OPMs/agencies, solution providers, and networks. Plus dozens of educational sessions covering the latest trends and information from marketing experts.

Get more information on Affiliate Summit at

SEO Tutorial for Beginners – Let’s Learn SEO 2017 and WordPress SEO

This video is an SEO Tutorial for Beginners.

What is SEO? SEO Stands for Search Engine Optimization. The goal of SEO is to rank your website on Page 1 of Google. Google Search represents 80% of Desktop Search and 95% of Mobile Search.

I highly recommend using WordPress. Why learn WordPress SEO? Because WordPress is one of the easiest CMS’s to help you create content for your blog. The more high quality content you have, the better the chance you will rank in the search engines.

Let’s Learn SEO 2017
Does SEO Matter? According to InternetLiveStats.com, there are over 3.6 billion Internet Users World Wide. There’s also close to 1.2 Billion Websites Online. Google alone processes 3.5 billion searches per day. There’s typically 10 sites listed in a search result. Page 2 is a ghost town.

Ok, SEO Matters, But Isn’t SEO Difficult? The Basics of SEO can be handled by you. But I was told I need to hire an SEO Consultant. Some websites might need a pro, but there’s a lot you can do. This SEO Tutorial will teach you the fundamentals.

I highly recommend using the Yoast SEO WordPress Plugin

There are 3 Parts to SEO. On Page SEO, Off Page SEO and Website Reputation.

On Page SEO. This relates to your website architecture and the Content you’re creating.

Website Architecture. Is your Website Well Coded? Is your Website using Responsive Design? Does your Website Load Fast in the Browser? Are your PermaLinks Well Structured? Do you have both HTML & XML Sitemaps? Is your website using HTTPS?

Your Website Code. Your Website uses code to create the structure and style. A well coded site won’t have issues when scanned by the search engines. Use these Free Tools to Scan your Website. W3 Validator and PingDom Tools. They’ll Provide you with detailed information and recommendations.

Responsive Design. People are using their mobile devices to search online. Responsive Design is a Ranking Factor That you can’t Ignore! Get your Website Mobile Friendly and your Users & Search Engines will both be Happy.
Important Elements of Your HTML Code. Title Tag – Should be Descriptive. Meta Description Tag This is what’s shown below your Link in the search results. Structured Data aka Rich Snippets or Schema Markup. This helps the search engine better understand your content. Heading Tags – h1 to h6. Represents different sections of your content. H1 is your main heading tag, used for your title. H2 to H6 are the sub headings.

Heading Tag Structure Example
Website Load Time. Your site should load in less than 2 seconds. Minimize your HTTP Requests. These are your Images, JS & CSS Files. Use a Cache System and Use a Content Delivery Network CDN.

These tips in the SEO for Beginners Video will help your Website Marketing. Watch my other videos and learn about WordPress SEO.

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