Tag - Local

Google Rebrands AdWords, Releases Indexing API, URL Inspector Tool & Speed Update New Details



– This week we learned that Google is going to drop the name AdWords after 18 years and switch it to Google Ads. Google also released an Indexing API, which right now only works with job posting URLs, they don’t have plans to expand it. Google Search Console added a new tool called the URL inspector tool, which is rolling out now. Google said the new Speed Update which is coming soon will grade speed on a gradual scale, which is unlike the old speed algorithm. Google says they ignore links in press releases. Google said all URLs in the Google index have a canonical URL. Google is showing “must include” in some search results snippets. Google knowledge panels can now be verified by the owner. Some Google knowledge panels are looking more and more like featured snippets. Google local pack is showing a filter for “your past visits,” also filters based on your queries which is cool. Google My Business has a new insights analytics report for subjective attributes. Google My Business said they launched performance cards, which is really old. Google sent me a indoor GPS beacon from Project Beacon. Google’s Danny Sullivan said he might work on a search engine style guide. Google AdWords added a new words and ad group shift cards to the overview page. Bing Ads is now powering their automate extensions using AI. And Danny Sullivan was profiled by CNBC about his new role at Google. That was this past week in search at the Search Engine Roundtable.

Google Rebrands AdWords To Google Ads After Almost 18 Years :
Google Releases Indexing API, Well Just For Job Posting URLs :
Google On Expanding The Google Indexing API :
New Google Search Console URL Inspection Tool :
Google Search Console URL Inspector Tool Is Still Rolling Out :
Google’s New Speed Update Works On Gradual Scale; Small Improvements Matter :
Google: We Ignores Most Links Within Press Releases :
Google: Every URL Indexed Has A Canonical URL Assigned :
Google Snippet Shows “Must Include” When Query Doesn’t Match :
Get Google Knowledge Panel Verification :
Some Google Knowledge Panels Looking More Like Featured Snippets? :
Google Local Pack “Your Past Visits” Filter :
Google Shows Dynamic Filters On Local Pack Results :
Google My Business Launches Subjective Attributes In Insights :
Performance Card In Google My Business :
The Google Project Beacon – Did You Get Your Beacon? :
Google’s Danny Sullivan Considers Writing A Google Guide to Search :
Google AdWords Overview Page New Words & Ad Group Shift Cards :
Bing Ads Automated Extensions Are AI Powered :
Danny Sullivan Profiled In His New Role At Google By CNBC ;

Google Algorithm Changes, Bing AMP & JSON-LD, Google & YouTube Spam & Matt Cutts



– This week we have a lot to cover, first an algorithmic change in the Google search results over last weekend throughout this whole week. Bing announced a new AMP viewer coming this summer, they also announced JSON-LD support in Bing Webmaster Tools. Google announced their latest search spam metrics, including a drop of manual actions from 9 million to 6 million year-over-year. Paul Haahr, a Google search lead talked a lot about the philosophy around Google’s search rankings. Google Search Console now lets you filter out web light traffic. The order of URLs in your Google Sitemaps file does not matter. Google Search Console fixed the crawl stats bug on Wednesday. Link spam n forums do not work well said Google. Google clarified several points around the mobile-first index. Surveys, ratings, reviews are not an organic ranking feature. Google said cache-control headers do not impact crawling. Google said hreflang in sitemaps versus HTML code are treated equally. Local SEOs are not happy with the new Google Agency Dashboard in Google My Business. Google updated their ad settings page. Google AdWords launched new shopping features including in store savings and what’s in this store. Google Local added an attribute for watching sports around the World Cup. Google is piloting an Ad Grant Agency program. Google has added a knowledge panel for doing college research. Google added a carousel for hotel searches. YouTube is fighting paid like spam and has made changes yesterday to those spam algorithms. Matt Cutts stopped by SMX to surprise us all and it was super special. That was this past week in search at the Search Engine Roundtable.

A Google Algorithm Update On Friday, June 8th? :
New Bing AMP Viewer & JSON-LD In Bing Webmaster Tools :
Google Search Spam: Over 6 Million Manual Actions Last Year :
A Google Lead Ranking Engineer Talks About Philosophy Behind Search Ranking :
Google Search Console Now Shows How Much Of Their Traffic Is Over Web Light :
Google Sitemaps URL Order Does Not Matter :
Update: Google Search Console Crawl Stats Back :
Google: Link Spam In Forum Comments Work Very Badly :
Google Clarifies Seven Points On Mobile-First Indexing After Much Confusion :
Stars, Ratings & Surveys Not A Google Ranking Factor :
Google: Cache-Control Headers Do Not Impact GoogleBot :
Hreflang Attributes In Sitemaps & HTML Code Treated Equally By Google :
Local SEO Agencies Not Happy With New Google Agency Dashboard :
Google Updates Ad Settings: You Turn Off Personalized Ads :
Google AdWords New Shopping Features :
Google Local Panel With In Store Savings & See What’s In Store :
Google Local Adds Good For Watching Sports Attribute :
Google Ad Grants Agency Pilot Program Underway :
Google Gives Lessons On College Search :
Google Adds Similar Hotels Carousel To Local Panel :
YouTube Improves Likes Spam Filters To Block Paid Likes:
Matt Cutts Surprises SMX :

SEO For Local Business – How to Dominate Local SEO Marketing



SEO For Local Business – How to Dominate Local SEO Marketing

Buy my book today!
Contact me:
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Based on research, there are some local SEO keywords you should be leveraging to garner more traffic and new customers.

What is Local SEO?
Local SEO is an effective way to market your business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them. Local SEO uses a variety of strategies — getting your site ranked on search engines like Google, business directories such as Yelp, Superpages, Foursquare, Yellowbook, Google My Business listing, Bing Places for Business page, localized content on your website, online reviews and other strategies.

Millions of customers use local search every day to find the best local businesses in their area. You can help increase your chances of getting found by these potential customers, by working with a local SEO company, of which there are a growing amount of.

Local SEO services offer a very targeted online marketing approach, (it’s not like dropping off brochures on front-porch steps or paying for an ad in a local newspaper that may or may not be seen by a potential customer that is actually interested in your products or services). Local SEO companies allows you to position your business on search engines and other digital marketing platforms so you’re seen by potential customers — on their terms.

Best Local SEO Keywords For 2018
Best
Near Me
How to
The ways to leverage these keywords is to vary them within your content, blogs, YouTube videos, as well as encouraging their use in reviews in Yelp, Google My Business and Facebook.

Let’s see how this would play out for a dentist in Las Vegas, Nevada. Such variations can be arranged for “long tail” keywords, which I go into further detail in the video below.

Examples: “Best dentist in Las Vegas, Nevada”, “Best dentist near me in Las Vegas”, and “How to find the best dentist near me”.

170: SEO Local con Google My Business



Escucha el episodio completo aquí:

SEO para empresas y negocios. SEO Local con Google My Business

¿Aparece tu negocio en Google? ¿Tienes tu ficha optimizada? ¿Te llama la gente?

8/12/2017

Curso SEO gratis:

Si tienes un negocio físico (a veces no es necesario como clases de yoga en la playa)
Ficha en Google:
Posicionar para búsquedas como clases, restaurantes, pastelerias, zapaterias
Google utiliza la localización. En anuncios puedes mostrarlos a los que estén cerca pero es otro tema.
Rellenar todos los datos (Fotos profesionales, textos para seo, analizar competencia, teléfono.)
Decisivas las reseñas. Pide a amigos, conocidos, clientes. (Email, pedirlo)
Ejemplo: Restaurante japones: 3 resultados. Se ve el mapa.
Nombre: 99 Sushi Bar Moraleja
Estrellas – Tipo de cocina: Japones o sushi
Descripción única: Cocina nipona en local chic con terraza – Luminoso y juvenil restaurante japones
Dirección
Horario.
Se puede ordenar por puntuación y horario.
Al entrar:
Conseguir reseñas de críticos en viamichelin.es
Enlace a sitio web (link building) – Cómo llegar
Reseñas de Local Guides.

Mejorar posiciones con enlaces: Restaurante japones en Madrid.

Puedes publicar novedades como inauguraciones y saber cómo te buscan los clientes con estadísticas

Mi libro 33 Técnicas de persuasión infalibles:

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Especializados en VPS administrados, proyectos que tienen picos altos de tráfico, WordPress y PrestaShop, dando soporte y ayuda desde el primer plan
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Copias de Seguridad cada 4 horas, Reglas Anti-Hackeo para WordPress y Certificados SSL Gratis.

– Podcast Recomendado: Código emprendedor de Fernando Álvarez. Toma de decisiones, productividad, creencias limitantes…
– App recomendada Spotify. Listas. Cómo ORDENAR por FECHA en SPOTIFY
– Blog recomendado SEO y Copywriter. Publica poco. (tú o usted, copywriting para aumentar conversiones…)
– Noticia de la semana: Estudio de factores de posiciones con búsquedas locales. Las opiniones y el trabajo SEO aumentan la visibilidad local (Reseñas con palabras clave y ciudad, puntuación, fotos, frecuencia de reseñas, ubicación)
Estudio:

Manda tu pregunta a

Cómo dejar una reseña:

CURSO GOOGLE ANALYTICS

CURSO EMAIL MARKETING

CURSO DE SEO

CURSO CREAR UN PODCAST

LIBRO SEO BÁSICO PARA BLOGGERS
ePub y PDF:
Kindle de Amazon:

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ePub y PDF:
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PATROCINADORES:

MAILRELAY

Herramientas para Email Marketing:

Ahora con Mailrelay Smart delivery los emails se envían primero a los que más abren e inter

Local SEO Guide 2018 by Stefan Wesley



Local SEO Guide 2018
Here is my Local SEO Guide 2018.

Just follow my Local SEO Guide 2018 to get your business into the Top 3.

So without further or do, here are my top Local SEO Tips to get onto the front page;

Local SEO Guide 1. Make sure you have a physical address in the town you are targeting

It is essential that you have a consistent physical address in the location where you wish to appear. Additionally, the specific address that your premises is located in should be within, or as close as possible to the area that you are targeting. A great way to do this if you don’t work from a physical office is to invest in virtual offices, these are usually located in central city locations and work perfectly. Why not try Regis, I used them when at the beginning set up Sigma Digital and they where great!

Local SEO Guide 2. Get some reviews

One of the easiest ways to get your business noticed and tell Google that you’re for real is getting some great reviews from customers and clients. Lots of companies run small campaigns with their customers such as “Leave us a review to be in with a chance to win a”… then add in your prize, a bottle of bubble, luxury hamper or something along those lines usually works. Be careful though as this is against Google’s Latest Review Policy Change.

Local SEO Guide 3. National Directory Optimisation

So getting yourself into directories is great, it’s basically link building for Local SEO. My favourite tool for this is Moz Local where you can “Check my Business Listing” to see how complete and consistent your business listing appears on the web. Once this is complete then you have 2 options. Firstly you can pay Moz around £80 to submit you to all of the directories, once this is done you will get feedback continuously to let you know what information is needed for each directory to completely optimise it.

Local SEO Guide 4. Local Directory Optimisation

Step 2 of Directory optimisation is a very manual process and involves more research if you want to do it correctly. Firstly you need to search for local business directories online. For example, if you were a Warwickshire based business you may want to try adding yourself to some directories such as;

Local SEO Guide 5. Optimise Google My Business (GMB)

Naturally Google+ and Google my Business are products of Google, so we don’t need to go into too much information apart from to say “Complete your profile to 100%”. This is a no-brainer, remember you are trying to rank on Google.

Google has increased its importance on GMB (Google My Business) meaning that any information you add to your business will reflect on not just Google Search, but Google Maps and Google+ as well. Google has done this to make it easy for users to find you regardless of their device.

Local SEO Guide 6. Think about your Bounce Rate

One of the key factors in placing your business in the Top 3 search engine results is your WEBSITE! If your website is not up to date, mobile responsive or built by a professional then stop here and don’t bother. If you are wanting to sell your services online then make sure to invest in a website that represents your business and how amazing you are! I

Local SEO Guide 7. Social Proofing

This is day one week one of digital marketing and if your reading this then you’re more than likely already doing this! Social proofing is identifying the social media platforms that work best for your business from the big 6…Facebook, Twitter, LinkedIn, Instagram, YouTube and you guessed it Google+.

Local SEO Guide 8. Consistent Content

Getting great content out their is easier than you think and there are some great tools on the market that will really help you out. One of the greatest social media scheduling tools on the planet is Hootsuite.

Local SEO Guide 9. Unique Website Content

Google absolutely loves unique content! When it comes to creating a unique website, it goes without saying that unique content is the key. Once you have it on your website you need to focus on getting that content out there and driving traffic to your website.
Local SEO Guide 10. Link Building

To grow your page authority online as a local business, you will need to build high-quality links from other local websites, this is an extremely powerful tool when done correctly.

Think about this strategy and think about what would work for your business, for TFH this worked incredibly and shot there GMB and Organic positioning through the roof!

Local SEO Guide 2018 Summary!

Hack Local Search: Local Business Owners get on Page One of Google



Learn more at

Is your local business being found on the first page of Google?

You know, they say the best place to hide a body… is on page two.

When a customer searches for a solution to their problem, that YOUR business provides…

…you have to “pay to play” with Adwords, or hire an expensive SEO to give you visibility.

But what if you could have the all the search traffic your local business needs, and get it for free?

What if you DIDN’T have to learn to code, or even have a website?

Hi, my name is Kurt Frankenberg. I own two successful local businesses.

Maybe you feel like I used to.

I used to throw money at advertisers because I just “didn’t have time” to take responsibility for my own marketing.

But about five years ago I decided to figure out, once and for all,
how to get my local businesses online.

What I found out is that using a hack, a technique that’s NOT well known, but not super nerdy technical to do either… you can get your local business on Page ONE of Google for free!

Imagine if you could get all the customers your local business needs without paying Google..

…and do it without tech knowledge.

I put the overview of this system in this easy-to-follow PDF guide
and three video lessons.

I’m not asking for your email. Just grab this info while I’m still giving it away.

So if you’re ready to get free customers for as long as there’s a Google, click below!

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