Tag - Marketing

Google Algorithm Changes, Bing AMP & JSON-LD, Google & YouTube Spam & Matt Cutts

– This week we have a lot to cover, first an algorithmic change in the Google search results over last weekend throughout this whole week. Bing announced a new AMP viewer coming this summer, they also announced JSON-LD support in Bing Webmaster Tools. Google announced their latest search spam metrics, including a drop of manual actions from 9 million to 6 million year-over-year. Paul Haahr, a Google search lead talked a lot about the philosophy around Google’s search rankings. Google Search Console now lets you filter out web light traffic. The order of URLs in your Google Sitemaps file does not matter. Google Search Console fixed the crawl stats bug on Wednesday. Link spam n forums do not work well said Google. Google clarified several points around the mobile-first index. Surveys, ratings, reviews are not an organic ranking feature. Google said cache-control headers do not impact crawling. Google said hreflang in sitemaps versus HTML code are treated equally. Local SEOs are not happy with the new Google Agency Dashboard in Google My Business. Google updated their ad settings page. Google AdWords launched new shopping features including in store savings and what’s in this store. Google Local added an attribute for watching sports around the World Cup. Google is piloting an Ad Grant Agency program. Google has added a knowledge panel for doing college research. Google added a carousel for hotel searches. YouTube is fighting paid like spam and has made changes yesterday to those spam algorithms. Matt Cutts stopped by SMX to surprise us all and it was super special. That was this past week in search at the Search Engine Roundtable.

A Google Algorithm Update On Friday, June 8th? :
New Bing AMP Viewer & JSON-LD In Bing Webmaster Tools :
Google Search Spam: Over 6 Million Manual Actions Last Year :
A Google Lead Ranking Engineer Talks About Philosophy Behind Search Ranking :
Google Search Console Now Shows How Much Of Their Traffic Is Over Web Light :
Google Sitemaps URL Order Does Not Matter :
Update: Google Search Console Crawl Stats Back :
Google: Link Spam In Forum Comments Work Very Badly :
Google Clarifies Seven Points On Mobile-First Indexing After Much Confusion :
Stars, Ratings & Surveys Not A Google Ranking Factor :
Google: Cache-Control Headers Do Not Impact GoogleBot :
Hreflang Attributes In Sitemaps & HTML Code Treated Equally By Google :
Local SEO Agencies Not Happy With New Google Agency Dashboard :
Google Updates Ad Settings: You Turn Off Personalized Ads :
Google AdWords New Shopping Features :
Google Local Panel With In Store Savings & See What’s In Store :
Google Local Adds Good For Watching Sports Attribute :
Google Ad Grants Agency Pilot Program Underway :
Google Gives Lessons On College Search :
Google Adds Similar Hotels Carousel To Local Panel :
YouTube Improves Likes Spam Filters To Block Paid Likes:
Matt Cutts Surprises SMX :

Digital Marketing – Best Short Term Course for PlusTwo Degree PG Holders

Hi Friends, Digital Marketing one of the best course for Plus Two Degree PG holders, plenty of institutions in each and every part of kerala. Minimum 1 month to 6 month is best course duration.
Google Certification must for get Job in Reputed Companies.
Main Topics Covered :-
Content Marketing
Search Engine Optimization
Search Engine Marketing
Social Media Marketing
Social Media Advertising
Email Marketing
Marketing Automation
Integrated Digital Marketing
Blogging, Youtube
Website Setup
Ecommerce Marketing
Google Merchant Center, Adwords, Adsense
Facebook Twitter Instagram Marketing
There are plenty of subjects connected in Digital Marketing… Check every course module then join.

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digital marketing 101, digital marketing overview, basics, and best practices

digital marketing 101, digital marketing overview, basics, and best practices. Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

The reality is, people spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be.

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.

Enter digital marketing — in other words, any form of marketing that exists online.
Click here to download our free guide to digital marketing fundamentals.

At HubSpot, we talk a lot about inbound marketing as a really effective way to attract, convert, close, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing.

Whilst a seasoned inbound marketer might say inbound marketing and digital marketing are virtually the same thing, there are some minor differences. And after having conversations with marketers and business owners in the U.S., U.K., Asia, Australia, and New Zealand, I’ve learned a lot about how those small differences are being observed across the world.
So What Exactly is Digital Marketing?

From your website itself to your online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.

Here’s a quick rundown of some of the most common assets and tactics:

Blog posts
Ebooks and whitepapers
Interactive tools
Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
Earned online coverage (PR, social media, and reviews)
Online brochures and lookbooks
Branding assets (logos, fonts, etc.)

Search Engine Optimization (SEO)

The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.
Content Marketing

The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers.
Inbound Marketing

Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content.
Social Media Marketing

The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.
Pay-Per-Click (PPC)

A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.
Affiliate Marketing

A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.
Native Advertising

Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’ — for example, Facebook advertising and Instagram advertising.
Marketing Automation

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.
Email Marketing

Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website.
Online PR

Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space.

Why Use a Digital Marketing Agency For Your Business

Call Blackwood Industries (858) 605-2806 – The best and most reliable professional local Digital Marketing Agency in the US. Satisfaction Guaranteed!

Searching for a local Digital Marketing Agency for your online business?

Call Blackwood Industries!
(858) 605-2806

Blackwood Industries offers the following advantages:

– Google First Page Exposure
– Search Engine Marketing
– Local Business Marketing
– Video Marketing
– Internet Marketing Consultation
– Website Design
– Website Optimization/Analysis
– Email Marketing
– Market Research and Analysis

Contact Us Now!
Blackwood Industries
(858) 605-2806

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Why Use a Digital Marketing Agency For Your Business

Search Engine Optimization Web Marketing Wichita

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Search Engine Optimization Web Marketing Wichita

Best Search Engine Optimization Vendors in Wichita.

The seo agency’s process for search engine optimization is based on the overall effectiveness that each process has on the overall project.

Create a content marketing strategy that leverages both video marketing and organic search engine marketing together.

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Digital Marketing Q&A – Hump Day Hangouts – Episode 187 Replay

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0:00 Intro and announcements

14:34 Hows posting in gmb helps in lead generation for local clients?

15:58 Good day Gents Thanks for this weekly sharing I appreciate it so very much. How do you tag a photo with the area of the business etc. What are the other ways to optimize a photo for best SEO practices?

20:39 I have no problem ranking videos at the top of Youtube. What is the secret to ranking Youtube videos on the first page of Google?

27:35 How to schedule post in wordpress using rss masher?? When you trying to publish many post? Is rss masher still helpful ranking in 2018?

29:38 I’m having a tough time finding a keyword VA to do the Keywords for GMB accounts like your Keyword Research Girl. Did you find your keyword VA through Upwork, OnlineJobs.ph, or somewhere else? Love that GMB Silo!!! You answered this a bit earlier. I’ll check with my other VAs to have them help find the right person

38:02 For a niche site with a very narrow focus: rather than building multiple silos, could I get away with putting my main 2000+ word article on a static homepage and try to rank the home page? And then having 2-3 category pages, with supporting blog posts in each category?

39:38 Which website service would you recommend for real estate agents? Also, what features should we look for, or ask for, to allow a syndication network to be built?

41:38 How’s the Facebook group coming for GMB PRO? And I purchased it with an email not associated with my Facebook, what’s the process for getting added with that being the case. Thx

41:54 What’s a good pitch to sell the value of Local GMB Strategy, for instance what deficiencies can/should you point out to help close prospect? Can you review example of and how do you address any metrics or proof? Example of how to setup G Site landing page quickly for conversions and can you show example?

47:57 With the new Local GMB Strategy I have been “acquiring” more and more addresses to verify. From an SEO point of view have you noticed any difference in effectiveness when you remove the Street Address from the NAP (Service Area Business)?

51:08 I have yet to take the Local GMB Pro course but I gather what I can from Humpday Hangouts. I came across the “GMB Agency Dashboard” in my Reddit newsfeed a couple hours ago. I know it has just been released but I was curious to know what your thoughts are on it. Will it benefit SEOs doing Local GMB or will it give Google another footprint to observe?

53:11 When using Google Sites for lead generation and/or boosting clients’ sites, what percentage of the sites are placed in your main Google/G Suite account? Are you spreading them across many accounts?

56:25 Is there a difference in effectiveness as far as ranking go for having the blog page in the website vs having the blog page link out to an established blog website the business has had for years. The real estate company changed their website to a different website service and linked out to their older established blog. I handle their GMB page and wanted to add more content to increase rankings for different keywords. The real question is where will the relevance go? I am thinking to the GMB site and the blog site. Thanks

SEO For Local Business – How to Dominate Local SEO Marketing

SEO For Local Business – How to Dominate Local SEO Marketing

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Based on research, there are some local SEO keywords you should be leveraging to garner more traffic and new customers.

What is Local SEO?
Local SEO is an effective way to market your business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them. Local SEO uses a variety of strategies — getting your site ranked on search engines like Google, business directories such as Yelp, Superpages, Foursquare, Yellowbook, Google My Business listing, Bing Places for Business page, localized content on your website, online reviews and other strategies.

Millions of customers use local search every day to find the best local businesses in their area. You can help increase your chances of getting found by these potential customers, by working with a local SEO company, of which there are a growing amount of.

Local SEO services offer a very targeted online marketing approach, (it’s not like dropping off brochures on front-porch steps or paying for an ad in a local newspaper that may or may not be seen by a potential customer that is actually interested in your products or services). Local SEO companies allows you to position your business on search engines and other digital marketing platforms so you’re seen by potential customers — on their terms.

Best Local SEO Keywords For 2018
Near Me
How to
The ways to leverage these keywords is to vary them within your content, blogs, YouTube videos, as well as encouraging their use in reviews in Yelp, Google My Business and Facebook.

Let’s see how this would play out for a dentist in Las Vegas, Nevada. Such variations can be arranged for “long tail” keywords, which I go into further detail in the video below.

Examples: “Best dentist in Las Vegas, Nevada”, “Best dentist near me in Las Vegas”, and “How to find the best dentist near me”.