Tag - Marketing

Local SEO Guide 2018 by Stefan Wesley



Local SEO Guide 2018
Here is my Local SEO Guide 2018.

Just follow my Local SEO Guide 2018 to get your business into the Top 3.

So without further or do, here are my top Local SEO Tips to get onto the front page;

Local SEO Guide 1. Make sure you have a physical address in the town you are targeting

It is essential that you have a consistent physical address in the location where you wish to appear. Additionally, the specific address that your premises is located in should be within, or as close as possible to the area that you are targeting. A great way to do this if you don’t work from a physical office is to invest in virtual offices, these are usually located in central city locations and work perfectly. Why not try Regis, I used them when at the beginning set up Sigma Digital and they where great!

Local SEO Guide 2. Get some reviews

One of the easiest ways to get your business noticed and tell Google that you’re for real is getting some great reviews from customers and clients. Lots of companies run small campaigns with their customers such as “Leave us a review to be in with a chance to win a”… then add in your prize, a bottle of bubble, luxury hamper or something along those lines usually works. Be careful though as this is against Google’s Latest Review Policy Change.

Local SEO Guide 3. National Directory Optimisation

So getting yourself into directories is great, it’s basically link building for Local SEO. My favourite tool for this is Moz Local where you can “Check my Business Listing” to see how complete and consistent your business listing appears on the web. Once this is complete then you have 2 options. Firstly you can pay Moz around £80 to submit you to all of the directories, once this is done you will get feedback continuously to let you know what information is needed for each directory to completely optimise it.

Local SEO Guide 4. Local Directory Optimisation

Step 2 of Directory optimisation is a very manual process and involves more research if you want to do it correctly. Firstly you need to search for local business directories online. For example, if you were a Warwickshire based business you may want to try adding yourself to some directories such as;

Local SEO Guide 5. Optimise Google My Business (GMB)

Naturally Google+ and Google my Business are products of Google, so we don’t need to go into too much information apart from to say “Complete your profile to 100%”. This is a no-brainer, remember you are trying to rank on Google.

Google has increased its importance on GMB (Google My Business) meaning that any information you add to your business will reflect on not just Google Search, but Google Maps and Google+ as well. Google has done this to make it easy for users to find you regardless of their device.

Local SEO Guide 6. Think about your Bounce Rate

One of the key factors in placing your business in the Top 3 search engine results is your WEBSITE! If your website is not up to date, mobile responsive or built by a professional then stop here and don’t bother. If you are wanting to sell your services online then make sure to invest in a website that represents your business and how amazing you are! I

Local SEO Guide 7. Social Proofing

This is day one week one of digital marketing and if your reading this then you’re more than likely already doing this! Social proofing is identifying the social media platforms that work best for your business from the big 6…Facebook, Twitter, LinkedIn, Instagram, YouTube and you guessed it Google+.

Local SEO Guide 8. Consistent Content

Getting great content out their is easier than you think and there are some great tools on the market that will really help you out. One of the greatest social media scheduling tools on the planet is Hootsuite.

Local SEO Guide 9. Unique Website Content

Google absolutely loves unique content! When it comes to creating a unique website, it goes without saying that unique content is the key. Once you have it on your website you need to focus on getting that content out there and driving traffic to your website.
Local SEO Guide 10. Link Building

To grow your page authority online as a local business, you will need to build high-quality links from other local websites, this is an extremely powerful tool when done correctly.

Think about this strategy and think about what would work for your business, for TFH this worked incredibly and shot there GMB and Organic positioning through the roof!

Local SEO Guide 2018 Summary!

Invest in Search Engine Optimization (SEO)



In order to capture micro-moments, you’ll need to rank high on search results. Spend some time on your SEO and see how your keywords, distribution strategy and website design are each contributing to your ranking on Google and other search engines. When that customer needs banking services and they’re a block or two from your bank, your name should be right on top of the search results.

Check out our blog for more marketing strategies you can start today!

27 Best Digital Marketing Tools To Turn Your Business Into A High Performing Machine



Not to be dramatic, however, Digital Marketers nowadays stay and die by the tools of the trade. Modern marketers are predicted to be one million locations straight away. Whether we’re digging thru information or excellent-tuning our social presence, counting on the right digital marketing tools approach saving time and keeping our sanity.

To make it less complicated to navigate to the products you want we’ve delivered the soar links below. Please be aware that the ordering underneath is really to prepare the tools and is not indicative of preference. If we had the time, we’d use all of them.

Digital Marketing Tools Are:
➡ SEO Tools
➡ Competitor Analysis Tools
➡ Social Media Tools
➡ Email Marketing Tools
➡ Google Adword Tools
➡ Website Speed Tools
➡ SEO Audit Tools
➡ Duplicate Content Checking Tools

Visit: digitaltrainee.com to know about Digital Trainee – India’s 1st Practical Digital Marketing Training Institute In Pune

Looking For Affordable Digital Marketing Services in Ireland?



Let’s get started with your dream project with Lava Digital Marketing!
www.lavadigitalmarketing.com

Thinking innovative, affordable and smart social media marketing solutions? Think about Lava Digital Marketing. We strive to make your brand successful online with our effective campaigns.

Connect with us:

Keywords:
Social media marketing services, Email marketing services, Facebook advertising, content wrirting services, SEO, SEM, SMM

Content Marketing | Content writing service | ASEO MEDIA



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The social media marketing and management service is designed to allow business owners to save tremendous time by confidently taking responsibility of your social media platforms off of your shoulders and implement tried and proven methods to optimize, increase brand awareness and engage with your clients. Having someone to take the time, expertise, research and proven efforts on your business profiles could mean the difference between you and your competitors.

Most business owners haven’t the time nor are versed with the back office of social media platforms. We dig deep, clear the clutter and tune your business pages. A handcrafted laser focused ad setup will be created from the back office of platforms such as Google, Facebook, Twitter LinkedIn, YouTube and other major social media platforms depending on which one is relevant for your niche. The method we use establishes strong brand recognition and presence online in Search Engines and Social Media. As a result, increase targeted traffic that converts into revenue.

The content we write is written as your company and is self-promotional and positive about you. It is keyword rich and includes researched hashtags that will help promote you across social media channels.
We prepare the content in advance. As such we do not get involved in any short lived promotions that you are offering but you are free to add these in yourself at your convenience.
The control panel is there for you to get involved with the really exciting part of social media, such as promoting events you attend, short lived price promotions, new product launches etc.
We are there in the background writing keyword rich content about your brand and company to ensure that your social media feeds are active and to demonstrate an authority in your field.
We also research the sector that you are in and write hints and tips, advice, facts, historical trivia and find links to useful websites that relate to your offering. This gives your readers plenty of content to share, ensuring that you are engaging with them every single day.

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