Tag - module

gShift Summer 2017 Software Release – SEO Module / kontextURL Integration



For those using both the gShift SEO ( and kontextURLs ( modules, this new integration represents a unique opportunity to gain even more insight into the performance of specific pieces of content.

The integration is two-fold enabling the creation of kontextURLs based on followed on-site or off-site content in the gShift SEO module, the ability to link from followed content in gShift SEO to kontextURL Details or link from kontextURL Details to the Destination URL in gShift SEO. The result is a broader view of the organic visibility and engagement with any piece of content you may want to focus on.

Please contact your Client Success Manager or support@gshiftlabs.com if you have any questions about this integration or how to best leverage either the SEO module or kontextURLs.

Get on first Google page in 20 days PrestaShop SEO module


Everest SEO module provides each and everything you need for SEO. sitemap with images, text sitemap, hreflang, sitelink searchbox, xml feed, product rich snippet, article rich snippet for CMS pages, open graph snippet for twitter and Facebook.

Benefits for Merchants
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Everest SEO PrestaShop module is all in one SEO module. It provide each and everything you need for SEO. sitemap with images, text sitemap, hreflang, sitelink searchbox, xml feed, product rich snippet, article rich snippet for CMS pages, open graph snippet for twitter and Facebook.

Increase visibility of your online shop by organic search on various famous search engines. Everest SEO module will provide you following options:
XML sitemap
Text sitemap
RSS Feed
hreflang
Google Site link Search box
Facebook Open graph meta tags
Twitter Card
Product Rich snippet with following options
Name
Description
Price
Image
Currency
Ratings
Seller
Manufacturer
Package dimension

Features
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One click installation
Language wise XML sitemap
Cron links for XML generation
Set desired size image for Open graph, Facebook and Twitter card snippet
Set author for Twitter card
XML sitemap also includes images, that is most necessary thing for product
Must have module for multilingual site because of hreflang tag
XML structured feed to submit your product and articles to feed engines
Rich snippet also for articles/CMS pages

Benefits for customers
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Once you have this module your organic search and pagerank will be accelerated and hence your targeted user will have easiest way to find your shop on search engine, most probably on first page of search engines like google with rich snippet of product and site link search box too.

Installation
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Like a standard module upload the zip of module via PrestaShop module up-loader and hit install button. To create XML sitemap you need to set cron link only if you are going to update your products frequently else you can execute it by just placing it in your browser address bar and press enter and wait until process completion. Successful sitemap creation will give you empty page.

Search Engine Optimization Keyword Analysis : Learn SEO Step by Step Module 1 by UnSEO.co



Learn Search Engine Optimization Keyword Analysis step by step.
Learn to use keyword planner and select the best keywords.
Module 1 It all begins with words typed into a search box.

Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market’s keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.

It’s not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated; with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking. In the history of marketing, there has never been such a low barrier to entry in understanding the motivations of consumers in virtually any niche.

How to Judge the Value of a Keyword

How much is a keyword worth to your website? If you own an online shoe store, do you make more sales from visitors searching for “brown shoes” or “black boots”? The keywords visitors type into search engines are often available to webmasters, and keyword research tools allow us to find this information. However, those tools cannot show us directly how valuable it is to receive traffic from those searches. To understand the value of a keyword, we need to understand our own websites, make some hypotheses, test, and repeat—the classic web marketing formula.

A basic process for assessing a keyword’s value
Is the keyword relevant to your website’s content? Will searchers find what they are looking for on your site when they search using these keywords? Will they be happy with what they find? Will this traffic result in financial rewards or other organizational goals? If the answer to all of these questions is a clear “Yes!” then proceed …

Search for the term/phrase in the major engines

Understanding which websites already rank for your keyword gives you valuable insight into the competition, and also how hard it will be to rank for the given term. Are there search advertisements running along the top and right-hand side of the organic results? Typically, many search ads means a high-value keyword, and multiple search ads above the organic results often means a highly lucrative and directly conversion-prone keyword.

Buy a sample campaign for the keyword at Google AdWords and/or Bing Adcenter

If your website doesn’t rank for the keyword, you can nonetheless buy test traffic to see how well it converts. InGoogle Adwords, choose “exact match” and point the traffic to the relevant page on your website. Track impressions and conversion rate over the course of at least 200-300 clicks.

Using the data you’ve collected, determine the exact value of each keyword

For example, assume your search ad generated 5,000 impressions in one day, of which 100 visitors have come to your site, and three have converted for a total profit (not revenue!) of $300. In this case, a single visitor for that keyword is worth $3 to your business. Those 5,000 impressions in 24 hours could generate a click-through rate of between 18-36% with a #1 ranking (see the Slingshot SEO study for more on potential click-through rates), which would mean 900-1800 visits per day, at $3 each, or between 1 and 2 million dollars per year. No wonder businesses love search marketing!
Keyword Research

Keyword Difficulty

What are my chances of success?

In order to know which keywords to target, it’s essential to not only understand the demand for a given term or phrase, but also thework required to achieve high rankings. If big brands take the top 10 results and you’re just starting out on the web, the uphill battle for rankings can take years of effort. This is why it’s essential to understand keyword difficulty.

Different tools around the web help provide this information. One of these, Moz’s own Keyword Analysis Tool does a good job collecting all of these metrics and providing a comparative score for any given search term or phrase.