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According to comScore, YouTube is now the #2 search destination in the world. While the good old organic results pages still attract tens of thousands of experts probing the latest algorithmic quirks and optimization techniques, video search remains relatively uncharted waters.
Will Critchlow, Founder and Chief Strategist of Distilled, was one of the speakers on the Video Search Optimization panel at SES London 2011. Following his presentation, Greg Jarboe, President and Co-Founder of SEO-PR, interviewed Critchlow and asked him to share some video optimization tips.
Critchlow co-founded Distilled in 2005 with Duncan Morris. Distilled provides natural and paid search, online reputation consulting and web design services to businesses of all sizes from start-ups to multinational corporations.
Chritchlow’s academic background is mathematics with a degree from the University of Cambridge (St. John’s College) including a graduate thesis on auction theory. Previous jobs included programmer, strategy consultant in the telecoms industry and floor sweeper. (He hated sweeping.)
The Video Search Optimization session was moderated by Sean Hargrave, Freelance Journalist. Paul Carff, Sr. Developer Advocate, Google Inc., discussed the importance of optimizing for video search. Critchlow provided nine tips to improving the odds that your video will be discovered. And Jonathan Jonathan Allen, Director of Search Engine Watch, explored other tactics and video platforms.
Other videos on SESConferenceExpo’s Channel provide additional information about video search optimization and related topics.
At SES Chicago 2010, Jarboe interviewed Maile Ohye of Google about Google TV:
At SES San Francisco 2010 during Connected Marketing Week, Byron Gordon of SEO-PR interviewed Dean McBeth of Wieden+Kennedy about the success of their Old Spice “The man your man can smell like” YouTube advertising campaign:
At SES London 2009, Jarboe interviewed Liana Evans, co-Founder and CEO of LiBeck Integrated Marketing, about video branding strategy:
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Search Engine Optimization or SEO is of critical importance in today’s business realm. Applying these basic SEO tips can help your website rank high on search engine results pages ( aka “serps”).
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One of the most challenging balancing acts in article marketing is the one between search engine optimization (SEO) and readability. The ultimate goal is to satisfy the complex and constantly updated search engines algorithms while also producing creative, natural-sounding and readable articles. Watch this video to discover how to achieve the perfect balance.
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