WordPress Search Engine Optimization.
Tag - search engine optimization
What is SEO?
SEO means search engine optimization. It is a technical process of optimization and link building.
SEO includes, On-page SEO and Off-page SEO
On-page SEO mainly focuses on optimization of a web page so that it correctly captures the targeted keyword (s). It usually involves the following:
Keywords research & Optimisation
Title & Meta tags optimization
Use of images and other media
Images & media Optimisation
Off-page SEO comprises of a large number of activities which are targeted towards sourcing of linking opportunities and actually acquiring backlinks. Some of the more common activities are as follows:
Business listing & Director submissions
Creating social profiles
Forums & niche communities participation
Guest posting & articles
Questions and Answer participation
Images & Video submissions
Look at SEO services of PurpalDzinz here:
I rank number one for one of the most competitive keywords out there on Google. ►►Subscribe here to learn more of my secret SEO tips:
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Can you take a guess what it is?
It’s online marketing.
Guess how much money that one keyword makes me?
Little to nothing. Why? Because I picked the wrong keyword to rank number one for.
Today I’m going to share with you how to find the right keywords to rank number one on Google.
The first tip I have for you is to put your top competitor’s URL in semrush.
Semrush will show you the most popular pages that your competitors are getting traffic for.
This will give you ideas of what your competitors are doing and how you can find the right keywords to rank for.
If your competitors are bigger than you, they probably know what they’re doing, and they’re probably going after keywords and traffic, that convert into leads and sales.
Once you’ve figured out their most popular pages, take those pages and put them into ahrefs.
Ahrefs will show you how many links each of those pages have, and you know what the hardest thing is to do?
What you want to do is look for the most popular pages that have the least amount of links.
Those are the pages you should be focusing on first.
It’ll give you ideas on all the keywords that your competitors are ranking for when they don’t have a ton of backlinks.
That’ll give you an idea of the right keywords you should be targeting first, because not only will they drive you a lot of traffic, but they’re the lease competitive because you don’t have to build backlinks.
The second tip I have for you is to use Google Search Console to find the right keywords to rank for on Google.
Did you know that Google gives you a free tool that helps you rank number one?
It’s called Google Search Console.
It breaks down all of your rankings, the keywords that your pages are getting traffic for, and even the positioning as page 1, page 2 and page 3.
It breaks down exactly where you’re ranking.
The cool part about Google Search Console keyword planner is when you dive deep into each of your pages using the search analytics, it shows you all of the impressions that you’re getting for keywords that you’re on the bottom of page one for.
You want to go after the keywords that you’re at the bottom of page one for because it’s way easier to rank number one for a keyword that you’re already on the first page for, versus going after a brand new keyword that you’re not even in the top hundred for.
Going after a brand new keyword that you’re not even in the top hundred for is a lot more work than going after one that you’re already on the bottom of page one for.
Google Search Console can show you keywords that you’re not even trying to go after, but yet they drive traffic, and they convert visitors into customers.
Go to your landing page, and make sure that those keywords are in your title tag, your meta description, your heading tag, and within the content of your page.
By doing that, you’ll slowly start increasing your rankings for those pages that you’re at the bottom of page one for.
The last tip I have for you to find amazing keywords is to use Google Trends.
It’s another free tool by Google.
It breaks down keyword traffic from web images, news.
This breaks down what keywords are climbing in popularity, and you wanna go after the keywords that aren’t popular but are climbing.
For example, Apple has a ton iPhones, right?
If they’re going to release the iPhone 100, you want to talk about it before everyone else is talking about it, because the moment you’re one of the first adopters, one of the factors that Google has when it comes to rankings is time.
It’s hard to outrank older pages.
It’s not impossible, it’s just harder, so why not be one of the first people to blog about new terms that aren’t popular yet.
Try to blog about new upcoming keywords, because you’re not going to get traffic from them right away, but in two, three months, or even a year, you’re going to be dominating, because no one else went after those keywords before you did.
Just think about green tea, and acai berries, and all of those hot crazy nutrition terms.
Yes, they’re really popular now, and they’re buzz words, but back in the day, no one was really looking at them.
If you’re not sure what keywords are up and coming, just tell me the keyword, or link in the comments below using the Google Trends link, and I’ll tell you if it’s the right keyword, or a negative keyword, if it’s up and coming, or it’s declining.
That way you’re not wasting your time writing articles on stuff that won’t be popular. And if you need help with digital or online marketing make sure to leave your questions in the comments!
We help you find customers by optimizing your website for local search. Our services are for you if you want your business site on page one of Google, Bing, and Yahoo when your customers search.
In this video I highlight the three services I provide for my Milwaukee SEO company. I specialize in Search Engine Optimization, Website Creation, and Social Media Setup.
SEO Consultant, Craig Campbell, speaking at the January 2018 Optimisey – the Cambridge SEO MeetUp.
Get the full transcript on optimisey.com
Thanks for coming along. Just about
myself – I’m Craig; I’m from Glasgow; I’ve been in
the SEO industry for 15, 16 years now and
started out as a freelancer in my
pissing in the wind, the same as everyone else [laughter]
and I built up my own digital
agency and I’ve changed direction since
then I do training and consultancy now, you
know, because similar to what Andrew said
that to start those stress levels that, you
know, once you get to there five or the
eight year period, or whatever it was, hundreds
of clients, not a lot of profit, whole load
of stress and staff and all that stuff
it wasn’t for me so… I revised my of
working which is obviously each to
their own – agencies are for some people,
dealing with clients are for some people –
it’s not for me there’s plenty of ways
and when you’re an experienced SEO
where you can make money and so I put
down a different route. I do speak a lot of
events: BrightonSEO I’ll be speaking at
in April 2018…? Still got to get used to
that one, spoke at SMX Milan in November, I
regularly speak on SEMrush, I’m a host
and feature in a lot of their webinars and
and I talk at a lot of other events aswell,
just trying to pass on some
knowledge to people. So my SEO career
you know everyone looks at people and
goes: “Why should I believe this guy?” you
know it could just be another dud SEO
there are millions of them out there
who’ve read a book – so I’ve done
a year in-house, training with a company
thought I was really good at it – which I
probably wasn’t – I really didn’t know
anything more than on page – but went out
as a freelancer started to charge people
money and and started to learn. Then I
started to build up my own agency and
that’s where the real learning curve comes.
You know you’re dealing with, you know, things that are outwith your remit
like, you know, the stuff you were talking
about:user experience and stuff like
that so you’re learning the whole, the whole
And now four years, the past four years
I’ve probably been doing what I’ve been
doing which is: training agencies
and the individuals who want to make money or whatever you know,
just passing on your knowledge and the
mistakes that I’ve made over the years
so… Agency life wasn’t for me you know I
was awarded, I won awards for being an
agency you see my name’s somewhere … about
there 2014, it wasn’t that long ago, won
an award: business leader of the year – but as I say, I had 17 staff at one point they
you know staff… are not reliable they, you
know they’re not skillful enough, and and
you know they let you down, or they
want to run away and start up their own
business [laughter] so agency life for
one reason or another wasn’t for me
and so, erm, but you know the main
question out of everything to do with SEO
– so I’ve been there, I’ve been in an agency, I’ve done
Do you know the #1 SEO ranking factor? It’s building links. ►►Subscribe here to learn more of my secret SEO tips:
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Moz did a study. They interviewed SEO experts.
And you know what they said was the number one factor that impacts your Google rankings?
But unique links are tough to build. So how are you going to create them?
Today I’m going to share with you how I built over 23,000 unique links to neilpatel.com. And what’s impressive about this is neilpatel.com is purely marketing-related.
If I can convince other marketers to link to me, you can build links using the same exact tactics.
So let’s break down how I built over 23,000 unique backlinks.
Go to BuzzSumo. Type in a keyword related to your industry. It’ll show you all the popular articles based on social shares.
Take the articles that are in-depth and list-based and break down things step by step, and then create an infographic with that same information.
You can spice it up, add your own data to it, but, hey, the content is all right there in front of you.
When you create this infographic, you need to cite the source that you got all your information from this specific website, but it’ll go viral.
Why? Because most people would rather look at an image than read thousands and thousands of words of text.
Use Infogram or Canva to help build your infographic, or you can use Dribbble, dribbble.com to hire a designer.
If you’re going to pay a designer, it doesn’t cost more than 500 bucks.
Now that you created an infographic, what you need to know is this: an infographic has to be super visual.
If it’s data-rich, that’s great. But if it has a ton of colors and is hard to look at, that’s not good.
If your steps don’t flow in a smooth pattern, that’s not good.
Once your infographic is up and running, add an embed code so other people can take that infographic and put it on their website.
If they put it on their website, what does it do? It links back to yours.
If you don’t know how to create embed code, use a plugin on WordPress called WP Embed Code Generator, and that’ll just create the embed code for you so then that way people can just copy and paste and slap your infographic on their website.
Now that you got that infographic up on your website and people can embed it so that’ll create backlinks, you need to get traffic to your site.
If you don’t get traffic, no one’s going to embed it.
I want you to go back to BuzzSumo and find that article that had all those shares.
Click on View Shares, and that’ll break down every single person that shared that article on Twitter.
You want to email ’em, “Hey John; I noticed you shared this article on Twitter “called 101 Ways to Boost Your Traffic by author Neil Patel. “I have a similar infographic “that breaks down those points in a visual fashion. “Cheers, David.”
Now that you’re sending out these emails, you’re going to get a lot of responses, people being like, “Yes, I want to see it.”
Not only will they share it, but a lot of them will embed it.
Now, the next thing you want to do is go to Ahrefs, ahrefs.com. Put in that competitor article and see every single person who links to them and email them.
It’s that simple.
And then once you have the audience, you want to create more amazing content, and I love using the Skyscraper Technique which Brian Dean invented.
Go to BuzzSumo again, you type in keywords, and you’re looking for articles like 10 Ways to Double Your Search Engine Traffic, and you want to write more thorough articles, like 101 Ways to Double Your Search Engine Traffic.
You click on the View Shares. You hit up each of those people using an email.
You get them to share your articles. And then, boom, you’ll get more traffic, more backlinks, and it’ll keep rolling in and create this snowball effect.
You also want to do the same thing with Ahrefs. You go, type in your competitor URL, and you’ll see all the people who link to them and which articles get the most links.
Write better versions of those articles and then email them again with the same email template and asking them to link to you. By doing those things, you’ll get a ton of links.
Now, as you get this traffic coming to your website, you need to use a tool called Hello Bar.
Hello Bar makes it simple to collect emails, just like how I collect emails on neilpatel.com with my exit pop-up.
Now, when you’re collecting all these emails, what ends up happening is when you publish a new blog post, you can email all these people letting them know about your latest blog post.
They’ll come back to your website, they’re more likely to share it, more likely to read it, and more likely to link back to you.
If you need help with online or digital marketing leave a question or comment below and I’ll be sure to answer!
SEO and Blogging Tips and Tricks.Sometimes it happens that your post ranks on page 1 or 2 in Google search, But you didn’t get sufficient views on it.You don’t have to panic for this.This is happening because that keyword might not be on trend right now. You have to keep working.
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Right SEO services is a premier search engine optimization company with digital advertising strategies, A trusted partner for your business with producing immaculate results consistently within the short goals and increase your conversions and ROI in marketing. We are proven digital marketing firm with generating leads applying growth hacking techniques.
In this video we review how business owners should approach SEO. We discuss Google search term selection and how to ensure you are targeting the correct keywords.
There are many criteria involved in SEO and conversions that are not discussed in this video. A few are title and description meta tags, trust factors, website layout, and MANY more.