Tag - searchengineoptimization

SEO and SEM tips for digital marketing

What is Search Engine Optimization or SEO?
SEO is an activity which allows your website to appear in google searches when people use words or phrases relating to what your site is offering.
SEO can be paid or organic.

What is Search Engine Marketing or SEM?
SEM is an activity wherein businesses spend for their ads to be displayed across platforms and/or
search results. It is always paid. It is usually in the form of pay per click or per impression.



Student Review: SEO (Search Engine Optimization) Course

The main aim of this SEO course is to improve and enhance the technical knowledge of the students and the job seekers on the search engine optimization domain.

1. Introduction of WordPress
2. How to create Website via WordPress
3. Introduction to SEO
4. Keyword Research
5. Competitors Analysis
6. On-Page Optimization (Complete)
7. Off-Page Optimization (Complete)
8. Google Penalties
9. SEO Advance Level
10. Understanding SEO Metrics
11. List of Google’s 200 Website Ranking Factors
12. Mobile SEO
13. Local SEO vs Global SEO
14. Using Google Analytics
15. Using Google Webmaster Tools
16. Useful SEO Tools

Who Should Attend:
* Students, want to build their career in SEO or Digital Marketing industry.
* Freelancers, want to work on SEO projects, independently.
* Working professionals, want to make their career in SEO or Digital Marketing industry.
* SEO, Social Media or Digital Marketing professionals, want to learn advanced & technical SEO.
* Small or local business owners, want to implement SEO strategies on their websites.
* Companies or individuals, hiring SEO freelancers or SEO service companies to manage their website’s SEO.
* Startup companies and entrepreneurs, want to promote their websites organically on Google, yahoo or Bing.
For Complete Course Outline & Registration fill this form:

*Participants, who will complete the course will get PNY Trainings Certificate and referred in relevant industry for jobs and internships.
For further details CALL: +92 320 1443744 | 0321 9533335 | 042 35948425
Email: info@pnytrainings.com
Instagram: pny.trainings
Head Office Address:Office # 9, Level # 10, Arfa Software Technology Park, Ferozpur Road Lahore, Pakistan
I.T Tower Branch Address: Office # 4, 1st Floor I.T Tower Gulberg III Adjacent Chen One (Back Side of Hafeez Center) Lahore, Pakistan

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The Beginner’s Guide to SEO by 2Marketing Web design and SEO Toronto

Is this your first time to do SEO and you are thinking about polishing up your knowledge on this? There is one effective way to enhance your knowledge and skills in search engine optimization and this is through the aid of The Beginner’s Guide to SEO. This guide has already been read by SEO enthusiasts over three millions times and it’s simply a beneficial tool that will guide you along your way towards the attainment of professional and highly effective SEO.
Read more:

Chapter 1:
Chapter 2 :
Chapter 3 :
Chapter 4 :
Chapter 5 :
Chapter 6 :
Chapter 7 :
Chapter 8 :
Chapter 9 :
Chapter 10 :

How to add SEO to your WordPress Website

A quick tutorial for how to add SEO to your WordPress website. I am not an ‘SEO guru’ these are quick and basic tips for adding search engine optimization. I use a Yoast SEO plugin which I find helpful.

I also try to make sure to use H1 and H2 titles, add descriptions to my images, use internal linking, add images, and update my content and blog regularly. I share some other tools to help with your website too.

For more information about SEO for your website visit

#SSSVEDA #SEO #SearchEngineOptimization #Website

Please watch: “Make Your Blog Shareable”


Google Webmaster Report, Title Tags Missing, AdSense & Facebook IPO

– This week at the Search Engine Roundtable I posted the monthly Google webmaster report. Google rich snippets are showing up from third-party sites. Google snippets are showing a lot of untitled title tags in the search results. A Google engineer explains why your AdSense earnings may drop. Google said most invalid clicks from from publishers. Poskanzer from ACME.com was banned from AdSense which caused a huge snowball effect. Facebook announced their IPO and outstanding numbers. France fined Google because their maps product is free, I kid you not. Local Paid Inclusion – yea, is that even possible? Turns out no and the ripple effect from it. That was this past week at the Search Engine Roundtable.

February 2012 Google Webmaster Report :
Google Rich Snippets Showing 3rd Party Results :
Google Title Tag Bug Causing Untitled Snippets? :
Google Engineer Explains Why Your AdSense Earnings May Drop :
Google Says Most Invalid Clicks Come From Publishers :
Jef Poskanzer ACME Banned From Google AdSense :
Facebook IPO: Zuckerberg’s $499,999 Salary Cut :
France Fines Google For Not Charging For Google Maps :
Bruce Clay Lets The SEM Industry Down :