In this tutorial we will show you a real cool way to plan content that can seriously boost your search traffic, backlinks, and social shares. Check it out and do not forget to get our 14-day Free Trial activated and put all the tips shared in this tutorial into practice!
What do you need to create content that drives traffic to your website and converts that traffic into leads or customers? Look at what’s already generating traffic, shares and backlinks! The tool we use for this is Ahrefs Content Explorer ( It gives you incredible insights into the top content on any topic you might be writing about.
Here is how Ahrefs can help you plan your content:
Step 1: Enter your keyword in Content Explorer tool.
The tool helps you research the top content for whatever keyword you are targeting, so you can see what’s driving traffic, what’s getting backlinks and social shares.
Step 2: Sort the information depending on your goals.
The real power of Content Explorer is the ability to sort the results (by relevance, referring domains, search traffic, domain rating, total shares, date or more).
Sorting by referring domains sorts the results by the number of backlinks each page has, so aiming for page one in search engines, we can see what’s ranking for this keyword.
You may click ‘Details’ – ‘Referring domains’ and see the sites that are linking to pages on your topic of interest. This list can be used to plan your outreach when you are ready to promote your article.
Sorting by search traffic allows you to explore the organic keywords each result ranks for, their positions and other useful data that helps you figure out which keywords you want to mention in your article, so you can get the most traffic possible from it.
Sorting by social shares will show you pages related to your keyword that are also getting a lot of traction in social media.
Some topics expire in time, while others get popularity – it’s all about what’s trending now. You may use the date-picker in Content Explorer and further refine your results by the publish date. This lets you see what content has been performing well in the last 24 hours, the last week or the last month, instead of sorting through all the content ever published on your keyword.
To sum up: first off, you really need to know what your goals are, since that determines the type of content you might want to create;
then enter the keywords you are targeting into Ahrefs Content Explorer and sort for whatever your goal is (either referring domains, search traffic or total shares);
analyse the top-performing pages to see why they attract backlinks or shares, so you can create something that performs even better;
you’ll also want to look at the sites that are linking to these pages, so you can plan your link strategy in advance.
That’s it! Whenever you are planning your marketing campaign, use Ahrefs to gather the info you need, so you can nail your content from the very start, whether you are aiming for traffic, shares or links.
Good luck and be sure to let us know how it works for you!