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About Ruan: Ruan is a digital marketing expert located in Connecticut. Ruan specializes in search engine optimization for small business’s and natural SEO for national companies. Ruan is an avid believer in free information to the public. He gives out as much free content as possible to inform his audience of what’s possible with internet marketing.
Ranking in the Google maps has become more and more important over time.
As the internet expands, more and more people become reliant on small businesses that they can depend on locally.
There are many benefits of being a local business in Google’s eyes. First and foremost you get priority in rankings when someone types in a local search.
For example, if you typed in, “painting company in X” your local business would appear over a business like a HomeAdvisor
So with that being said, how can you rank above your competitors in your local market with SEO.
In this video, I cover four very important ranking factors for higher Google map rankings in 2018
This has to be the #1 reason why I don’t see local business’s ranking. Their citations are all messed up. And when I say messed up, I mean that they’re not done.
Here are some tools to get the job done fast and effectively:
– Fiverr – search “local citations”
– MOZ Local
**Google My Business Optimization**
Is your business listed properly on Google? To check and correct this, simply type into google “google my business”, sign up and make sure to fill everything out.
Once this is done, add relevant images of your business and make sure that the title’s and tags of those images are labeled with a local intent.
**LOCAL SCHEMA MARK UP**
In short, Schema mark up is a piece of code Google uses to read your NAP (Name, Address, Phone Number) more effectively.
The bad news – this code is only for advanced SEO’s
The good news – you can hire someone on Fiverr.com to take care of the whole process for you. It’s what I do and it is what I recommend you to do.
**GOOGLE MY BUSINESS REVIEWS**
Google recently announced that they are closely monitoring Google myBusiness reviews as plenty of reviews are fraudulent or simply SPAM.
To avoid this, simply ask your clients to leave you a verified review on Google. You can even incentivize them to do this by giving away a small item valued at $5 like a:
– Starbucks Gift Card
– Discount off of your products and services
If you follow these steps closely, you will see your rankings climb.
Will it be overnight? No. But it will pay off when your business listing starts climbing and you start receiving more phone calls as a result of this.
If you were to ever have a question about local SEO and ranking in the local map packs.. just leave a comment below 🙂
Ruan M. Marinho