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Search Engine Optimization Tips 2017 – Search Engine Optimization Toronto 2017

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Five Basic SEO Tips For Beginners | Nova Solutions – Website Design and SEO Toronto

Nowadays, it’s important to ensure that your business’ website is visible to search engines. Search Engine Optimization gives visibility to your site, enabling people to find it easier when they make searches in relation to your field.

Here are some useful tips for Search Engine Optimization:

1. Research Your Keywords
It’s not enough to guess keywords based on an understanding of the industry. It’s important to do research on the best possible keywords for your specific target audience.

2. Resize Your Graphics
The most effective way to improve loading speeds for your site is to alter the size and resolution of your graphics, as opposed to simply reducing the width and height attributes.

3. Maximize Your Homepage’s Link Authority
Your homepage most likely receives the most amount of visitors on your entire site. Including links to other pages on the homepage would be useful for your audience. Examples of these pages are primary product pages, frequently asked questions, glossary of terms, etc.

4. Excessive Repetition In Your Title Tags Is Counterproductive
The terms you use as title tags and headings on the pages of your website should be thoroughly researched. Repetition of words in your titles is detrimental to your search engine ranking. Be sure to optimize your other pages, not only your home page as Title Tags can be extremely useful when it comes to Search Engine Optimization.

5. Work On Your Content
Optimizing your site to ensure it is seen is one thing, but retaining your audience is a whole other story. Adding fresh content with informative articles and blog posts is crucial for keeping visitors coming, and it also helps your search engine ranks.

Nova Solutions | Website Design and SEO Toronto
info@novasolutions.ca | +1 (416) 546-7505 |
85 Corstate Ave, Suite 200
Concord, ON, L4K 4Y2

Basics of SEO Web Content Writing.

There are many things to keep in mind when writing SEO content for your website and Alex, a Senior Marketing Consultant with Nova Solutions shares several that will help you write high quality SEO web content.

– Content must be readable. That means that it should be written the way people talk and not stuffed with keywords. The structure should be unique and easily accessible with the content broken down into subcategories or subtopics so that visitors to your site can skim for the main points. In other words, make your content user friendly.

– The rule of thumb is to include one image or graphic per page of writing. This is a simple way to get the attention of the viewer and make the content seem less overwhelming.

– Don’t write the content to your keyword – instead, write your content to the topic or to what people are interested in and find the appropriate keyword to fit.

– Include a clear call to action. Great content is only part of the equation – the visitor needs to know what to do next to reach you, get the answers they want and how you can close the deal.

Taking the time to research how to write quality SEO web content or working with a reputable web designer is a sure way to improve your website’s effectiveness and achieve a higher conversion rate.

Nova Solutions Ottawa
info@novasolutions.ca | +1 (416) 546-7505 |
244 Laurier Ave East, Unit A
Ottawa, ON K1N 6P4

Toronto SEO Company – Search Engine Optimization Toronto

Toronto SEO Company –

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Website Brand Builders
(800) 652 -5503 ext 1

207 Shaughnessy Blvd, Suite 606, Toronto, Ontario, Canada

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