Search Engine Optimization (SEO) is the process of supporting and improving the quality and traffic to a web site through unpaid method. The more a site is in the search result list, the more visitors will it receive from the search engine. Most people think that SEO is submitting the web site to search engines. But there is more than that to have a successful website. The adoption of SEO techniques can help facilitate your success.
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SEO stands for “Search Engine Optimization”, and is essentially the process of designing, building, and promoting a website with the search engines in mind. The purpose is to rank well in the search engines, which will then in turn provide you with organic search engine traffic.
Search engine optimization (SEO) is very important if you ever want to gain decent rankings in the search engine. Even though the word “SEO” can sound terribly intimidating, actually applying it to your blog is no where near as hard as it sounds. All you have to do is invest some initial time into learning the basics, and soon your blog will be better than 90% of the others out there, simply because you have SEO.
SEO encompasses not only the initial design of a website, but the promotion as well. Throughout the course of this series, we will be examining the various components of strong SEO.
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Greg Jarboe is president and co-founder of SEO-PR, which provides search engine optimization, public relations, social media and video marketing services. Jarboe talked at the International Search Summit in London about optimizing (or optimising) for YouTube. Bas van den Beld talked to him for State of Search (
He started of by showing again the importance of video. After some examples of the differences in language between US and the UK, with optimizing and optimising as a recurring example, he explains that YouTube is a great way to get different cultures together. But you need to optimize for the right language because there are so many videos out there.
Over 5.5 billion videos were viewed online in the U.K. in February 2010, now theres a number. He then goes into the importance of optimizing the videos. In that text remains important since the way YouTube is spidering the videos is still very much related to text.
Jarboe gives out a couple of tips on how to optimize the text around your videos. A great tool to help with that is the YouTube Keyword Tool, which helps you get new ideas or type in a YouTube videos ID.
How to get your videos discovered in search results
To get discovered in the search results Jarboe hands out a few tips:
Title: 120 characters
Think of your title as a headline
If you include brand name in title, it should go last
Description: 5,000 characters
Be as detailed as possible (short of entire transcript)
Include URLs (with to Playlist or website
Tags: 120 characters
Be as detailed as possible
Include: Brand, city, topics
The fact that you can put in 5000 words is very much underrated. You can put in almost an entire article to get found. Use it!
See the entire article
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