If you’re interested in finding out more on this topic, you can read our free guide on how to be featured in Google’s answer box here:
Izzi Smith, SEO Manager at Sixt, talks about featured snippets and how to make the most of them.
(00:28) Why should businesses be thinking about featured snippets? Why are featured snippets so important for SEO?
(01:14) Some queries and some types of content are more suited to appearing in featured snippets than others. Where should you start when trying to determine which webpages or types of content to focus on optimising for featured snippets?
(02:56) One concern that some businesses have regarding featured snippets is that if they give people the answer in the search results, then these people are not going to visit the website. This is a problem because the purpose of websites is to get people to visit them and generate conversions. How can businesses use featured snippets without them stopping all their website traffic?
(04:02) What about the actual content itself that goes into the featured snippet? What do you need to be doing differently on your webpages to inform the search engines that this content could work well in a featured snippet?
(05:12) Position zero is a coveted spot! There is only one featured snippet for every keyword so it is quite competitive. What can people do to ensure they have an edge over their competitors and end up in position zero?
(06:44) What about if you’re doing this on an international scale, targeting different countries and different languages? Have you seen any differences in the way featured snippets work internationally?
(08:08) Sixt has seen good results with featured snippets. What kind of success rate have you seen and what impact has it had on your business and conversions?
(09:58) How can you track whether you are appearing in featured snippets?
(11:19) What are your top tips for businesses wanting to optimise for featured snippets?
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Do you need SEO services to win at search engine optimization? If you are doing video marketing or article marketing keyword research is essential.
The big question we get asked all the time is “Do you need seo services to win at search engine optimization?”
How about if we show you 3 things that can help you get your videos and articles ranked number one?
Before we get started, there are 3 questions you may be thinking about.
Have you had any experience with keyword research?
What will it cost you to use marketing strategies like SEO services to get the right keyword analysis?
And can you use some type of keyword generator that allows you to do the work on your own? The Google Keyword Planner is an excellent free keyword tool to find great SEO keywords.
Competing on Google pages with pay-per-click advertising can be tough. Advertisers are paying money for long tail keyword phrases you are using for your video. One of the keys is to have one or two keyword phrases in your videos. This allows the computer bots to categorize your information correctly.
In this example, we used video marketing and marketing strategies in our title because they are important phrases and they also generate pay-per-click advertisers to our keywords.
The important tip in the second Google page is to use your title in the very beginning of your description.
You may also be doing article marketing. The process is the same that you use for video marketing. In this example our article was number one and it was shared on the number two listing.
Your ultimate goal is to be found everywhere so people consume your content. At we offer a free Mini-Course. Please sign up for it and get your videos and articles ranked number one.