The 15 best Google Chrome extensions for SEO



Its central role among Google’s vast suite of digital software and hardware has driven this growth, but users also love how customizable the browser is.

It can be dauntingly customizable, in fact. With tens of thousands of extensions available, finding the few that will aid you on a daily basis is an all-consuming endeavor. In one store, you can find everything from Nicholas Page (an extension that turns any page Nicholas Cage-themed) to a variety of income tax calculators.

Somewhere in between those two extremes, there are hundreds of SEO-themed extensions, some much more useful than others.

There is a little bit of a learning curve to using some SEO Chrome extensions, but once they become habit, they will save plenty of time in the long run.

Therefore, within this list we have distilled this down to the 15 extensions that will simply make you more effective at the core areas of SEO.
Chrome extensions for a quick site review

SimilarWeb

The SimilarWeb extension is a great place to start with a quick site analysis. It provides a broader view of a website beyond just SEO, taking into account all traffic sources. The extension does this by analyzing clickstream data from thousands of internet service providers, SimilarWeb’s own web crawlers, and their clients’ data.
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As a result of these calculations, you can get reasonably reliable stats on a brand’s audience demographics, how much they spend on paid media, and which countries their traffic comes from.

All of these factors affect SEO, of course, so this provides invaluable insight when analyzing a brand’s digital presence. The Chrome extension is free, but a paid account does give access to a more complete data set.
MozBar

We couldn’t really have an SEO Chrome extensions list without including MozBar. As an all-in-one tool for a quick SEO site overview, MozBar is still the best on the market. Once a user is logged into their Moz community account (it’s free to sign up, for those that haven’t opened an account), MozBar springs into action on websites and search engine results pages.

It contains an extensive list of analyses, covering technical SEO, on-site content, social media engagement, and backlinks. MozBar can cause sites to load a little more slowly, however, so it’s best to enable it only when you need to assess a website’s SEO metrics.
Impactana

Impactana is a content marketing toolbar that offers the social media analysis you would expect, displaying share counts for each page on Twitter, Facebook, Linkedin, et al.

Where it stands apart from the competition is in its use of proprietary metrics to calculate the ‘Impact’ and ‘Buzz’ of each piece of content. These metrics incorporate user engagement signals to assess not just whether content has been shared, but whether people have interacted with it too.
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