Digital marketing is using the internet and digital medium in order to promote a product or service online. The benefits of using digital marketing tools are to reach to the larger audience, at less cost and quick time.
There are various elements of digital marketing. Search engine optimization is optimizing our website in order to rank it better in the search engine result page. Google, bing, yahoo, etc. are the search engines but mostly 80% of the traffic comes from google search engine. On page and off page optimizations are available for websites.
Social media marketing is another element of digital marketing. From morning till we sleep, we are all involved in the social media platforms like facebook, twitter, Instagram, youtube. The firms can target specific age group, gender, location etc. in order to promote the products or services.
Google AdWords or PPC is a paid method of promoting our website. We pay a certain amount to be on top of the search engine result page.
Content marketing is another element of digital marketing. The content should be unique and informative so that it adds value to the end users.
Apart from this website development and redesigning also is a part of digital marketing.
Affiliate marketing is a form of marketing where if we promote a product or service offerings of some companies in our blogs or websites, we earn a commission based on the conversions.
Email marketing is used to make the personalized content to the users.
Recently mobile marketing is also being used to tap the customers. As the majority of the customers are mobile-centric, this form is gaining popularity.
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